Benny's vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 3 of 12 vendor rows
Benny's is adding units faster (33.333% vs -3.596% YoY), the stronger timing signal. Verdict: Benny's is the stronger software-sales opportunity on today's filing data.
quick_service_restaurant
Benny's
quick_service_restaurant
Papa Murphy's
Total units
32
1,014
Franchised units
4
965
Unit growth YoY
33.333%
-3.596%
Average unit revenue (AUV)
$665K
—
Royalty
5%
5%
Ad fund
2%
2%
Initial franchise fee
$50K
$25K
Investment range (low)
$138K
$450K
Investment range (high)
$480K
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2025
2026
Filing freshness
DUE
CURRENT
Common questions
Benny's vs Papa Murphy's, answered
Benny's has 32 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Benny's grew units +33.333% year over year vs -3.596% for Papa Murphy's, so Benny's is growing faster.
Both charge a 5% royalty.
Benny's's initial franchise fee is $50K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
Benny's's initial investment runs $138K–$480K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.
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