The computer system is designed to enable us to have immediate and independent access to the sales-based data monitored by the system, and there is no contractual limitation on our access or use of the information we obtain. You must install and maintain equipment and a high-speed telecommunication line in accordance with our specifications to permit us to access the computer system (or other computer hardware and software) electronically. Unless we designate a different system, you must purchase the ShopKeep POS System (iPad 9.7” and iPad stand, credit card reader, printer and cash drawer). The approved supplier for the point-of-sale system, if we designate one, will be included in the Manual. We expect that the ShopKeep POS System will cost between $1,000 and $1,500. You are not required to have a separate maintenance contract for your POS System, but you must pay the monthly fees to ShopKeep for the upgrades and updates of the software. Currently these fees range from $79 to $179 for the first terminal and an additional $49 to $79 for any additional terminals. We may require you to update and/or upgrade all or a portion of your point- of-sale system during the term of your Franchise Agreement, at your expense. The Franchise Agreement does not limit our ability to require you to update and/or upgrade your point-of-sale system or the cost of any update and/or upgrade. Neither we nor any affiliate of ours is responsible for providing you with any upgrades, updates or maintenance for your point-of-sale system.
From the filings
Atomium
Quick service restaurantSoftware purchasing decisions at Atomium are controlled by Peter E. Creyf, who serves as COO, CEO, and VP of Franchising & Business. The franchise currently mandates the ShopKeep POS system across its operations. With 57 total units and 10.5% year-over-year growth, the addressable market for vendors is a compact but expanding network of 42 franchised locations.
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
5% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Recorded percentage components
These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.
1recorded components (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 technology requirement is recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.
In addition to these activities, we may also establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee e-mail, System discussion forums and System- wide communications (among other activities) can be done. You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Franchised Business; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic commerce presence or URL which in whole or in part incorporates the “Waffle Cabin” names or any names confusingly similar to the Proprietary Marks. You are not permitted to promote your Franchised Business or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn or Twitter, without our prior written consent. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Franchised Business’ operation, including prohibitions on your and the Franchised Business’ employees posting or blogging comments about the Franchised Business or the Waffle Cabin System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, TikTok, and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video- sharing sites like YouTube, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
In addition to these activities, we may also establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee e-mail, System discussion forums and System- wide communications (among other activities) can be done. You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Franchised Business; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic commerce presence or URL which in whole or in part incorporates the “Waffle Cabin” names or any names confusingly similar to the Proprietary Marks. You are not permitted to promote your Franchised Business or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn or Twitter, without our prior written consent. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Franchised Business’ operation, including prohibitions on your and the Franchised Business’ employees posting or blogging comments about the Franchised Business or the Waffle Cabin System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, TikTok, and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video- sharing sites like YouTube, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
In addition to these activities, we may also establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee e-mail, System discussion forums and System- wide communications (among other activities) can be done. You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Franchised Business; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic commerce presence or URL which in whole or in part incorporates the “Waffle Cabin” names or any names confusingly similar to the Proprietary Marks. You are not permitted to promote your Franchised Business or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn or Twitter, without our prior written consent. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Franchised Business’ operation, including prohibitions on your and the Franchised Business’ employees posting or blogging comments about the Franchised Business or the Waffle Cabin System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, TikTok, and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video- sharing sites like YouTube, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
You are not permitted to promote your Franchised Business or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn or Twitter, without our prior written consent. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Franchised Business’ operation, including prohibitions on your and the Franchised Business’ employees posting or blogging comments about the Franchised Business or the Waffle Cabin System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, TikTok, and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video- sharing sites like YouTube, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
You are not permitted to promote your Franchised Business or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn or Twitter, without our prior written consent. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Franchised Business’ operation, including prohibitions on your and the Franchised Business’ employees posting or blogging comments about the Franchised Business or the Waffle Cabin System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, TikTok, and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video- sharing sites like YouTube, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
You are not permitted to promote your Franchised Business or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn or Twitter, without our prior written consent. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Franchised Business’ operation, including prohibitions on your and the Franchised Business’ employees posting or blogging comments about the Franchised Business or the Waffle Cabin System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, TikTok, and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video- sharing sites like YouTube, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
Franchisor behaviours
What the franchisor requires
21 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The computer system is designed to enable us to have immediate and independent access to the sales-based data monitored by the system, and there is no contractual limitation on our access or use of the information we obtain.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall, at your expense, submit to us, in the form prescribed by us, a report of Gross Sales and a profit and loss statement for each calendar quarter (which may be unaudited) for you within fifteen (15) days after the end of each calendar quarter during the term hereof.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently we and our Affiliate are the sole approved suppliers for dough balls, logoed paper products, and the mountain cider.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We will provide you notice in the Manual or otherwise in writing (such as via email) of any changes to the lists of approved products and approved suppliers.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We have the right to collect and retain any and all allowances, rebates, credits, incentives, or benefits (collectively, “Allowances”) offered by manufacturers, suppliers, and distributors to you, to us, or to our affiliates, based upon your purchases of products and services from manufacturers, suppliers, and…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
16Item 8
approximately 16% of your total purchases in the continuing operation of the Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
We reserve the right to require you to pay our then-current evaluation fee for each such request.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to purchase, lease or use any products that we have not previously approved, or purchase or lease from a supplier we have not previously approved, you must submit a written request for approval or you must request the supplier to do so.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
will acquire during the term of the Franchise Agreement, certain right, title, and interest in and to those certain telephone numbers and regular, classified, internet page, and other telephone directory listings (collectively, the “Telephone Listings”) related to the Franchised Business or the Marks.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You shall participate in all customer surveys and satisfaction audits, which may require that you provide discounted or complimentary products, provided that such discounted or complimentary sales shall not be included in the Gross Sales of the Restaurant.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
As we reasonably determine necessary, visits to and evaluations of the Franchised Business and the products and services provided to make sure that our high standards of quality, appearance and service of the System are maintained.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may from time to time revise the contents of the Manuals and the contents of any other manuals and materials created or approved for use in the operation of the Franchised Business.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
No site may be used for the location of the Restaurant unless it is first approved in writing by us.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Franchised Business; establish a link to any website we establish at or from any other website or page; or at any time establish any other website…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Therefore, you will use only our proprietary recipes and other proprietary products and will purchase those items solely from us or from a source designated by us for all of your inventory of those products.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must obtain all food and beverage items, ingredients, supplies, materials, fixtures, furnishings, equipment (including the required cabin, waffle irons and point-of-sales system), and other products used or offered for sale at the Franchised Business solely from suppliers who demonstrate, to our continuing…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You shall, upon execution of this Agreement or at any time thereafter at our request, execute such documents or forms as we or your bank determine are necessary for us to process electronic funds transfer (“EFT”) from your designated bank account for the payments due hereunder.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must also retain other personnel as are needed to operate and manage the Franchised Business.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase or lease and use certain point-of-sale systems and computer hardware and software that meet our specifications and that are capable of electronically interfacing with our computer system.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The computer system is designed to enable us to have immediate and independent access to the sales-based data monitored by the system, and there is no contractual limitation on our access or use of the information we obtain.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
For this additional training and assistance, you shall pay the per diem fee then being charged to franchisees under the System for the services of such trained representatives, plus their costs of travel, lodging, and meals.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Is a minimum grand opening advertising spend required?Item 7
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at Atomium
Atomium is a quick service restaurant brand headquartered in Vermont. According to its 2025 Franchise Disclosure Document, the system operates 57 total units, of which 42 are franchised and 15 are company-owned. This makes the addressable market for third-party software vendors relatively small but focused: 42 franchised locations where the franchisor exerts direct control over technology mandates. The system is growing at a rate of 10.5% year-over-year, signaling that new units are coming online and may require provisioning with mandated or approved software.
Average unit volume is not disclosed in the most recent FDD. For a software vendor, the combination of a short initial term and active unit growth suggests that technology evaluation and onboarding events may occur with some regularity, either at renewal or when new franchisees enter the system.
Who controls software purchasing
Software purchasing authority at Atomium is concentrated at the headquarters level. The FDD lists a single executive in its Item 1 disclosure: Peter E. Creyf, who holds the titles of Chief Operating Officer, Chief Executive Officer, and Vice President of Franchising & Business. This consolidation of roles means that Mr. Creyf is the primary decision-maker for operational and technology standards across the franchise system. A vendor pitching Atomium should direct all outreach to this individual, as there are no other named executives or regional operators mapped in the corpus who would influence a purchasing decision.
Because the franchisor mandates specific technology, the buying center is not distributed among multi-unit operators. There are no multi-unit operators mapped in our data, which further reinforces that technology selection is a headquarters-driven process rather than a franchisee-driven one.
Mandated and current tech stack
The 2025 FDD mandates one technology system: the ShopKeep POS system. ShopKeep, a cloud-based point-of-sale platform designed for small and mid-sized businesses, is the required operational backbone for all locations. No other mandated or recommended technology systems are disclosed in the filing. This creates a clear picture of the current stack: ShopKeep is the system of record for transactions, and any ancillary software—such as payroll, inventory management, or customer engagement platforms—would need to integrate with or complement ShopKeep.
For vendors selling software that competes with or replaces a POS, the mandate represents a barrier to entry that would require a direct conversation with Mr. Creyf about the franchisor's long-term technology roadmap. For vendors selling adjacent tools, the ShopKeep ecosystem defines the integration requirements.
Procurement, renewals, and timing
The FDD does not include an extract from Item 8 that would clarify whether Atomium operates a designated supplier program, an approved supplier list, or an open procurement model. This absence means a vendor must inquire directly about the process for becoming a recommended or approved technology provider.
Item 17 provides some insight into the contractual rhythm. The initial franchise term is 5 years. To renew, a franchisee must provide advance written notice, be in compliance with the Franchise Agreement, be current on all payments, sign a general release where legal, and execute the then-current Franchise Agreement. The franchisor retains sole discretion over additional successor terms, and the renewal agreement may contain materially different terms and conditions than the original contract, though the territory boundaries remain unchanged. This renewal structure, combined with 10.5% unit growth, suggests that vendors may find openings when new franchisees are onboarded or when existing franchisees transition to a successor agreement and must adopt the franchisor's current technology standards.
How to read the Atomium FDD
The 2025 Atomium Franchise Disclosure Document is the authoritative source for understanding the legal, operational, and financial obligations of franchisees. For a software vendor, the most relevant sections are Item 1 (the franchisor and its executives), Item 8 (restrictions on sources of products and services), Item 11 (the franchisor's obligations, including mandated technology), and Item 17 (renewal, termination, and transfer). The embedded PDF viewer below contains the full filing. Review these sections to validate the decision-maker, the mandated tech stack, and the contractual triggers that could open a window for your software. For a ranked target list of franchise brands that match your ideal customer profile, reach out to FranCloud.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
Atomium, answered from the filing
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Operator footprint
Who runs the locations
22 operators run 25 mapped locations. 3 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| CO | 3 |
|---|---|
| VT | 3 |
| PA | 3 |
| NY | 3 |
| NJ | 3 |
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Read the original filing for definitions, conditions, and qualifications.