Atomium vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 3 of 12 vendor rows
Atomium is adding units faster (10.526% vs -3.596% YoY), the stronger timing signal. Verdict: Atomium is the stronger software-sales opportunity on today's filing data.
quick_service_restaurant
Atomium
quick_service_restaurant
Papa Murphy's
Total units
57
1,014
Franchised units
42
965
Unit growth YoY
10.526%
-3.596%
Average unit revenue (AUV)
—
—
Royalty
5%
5%
Ad fund
2%
2%
Initial franchise fee
$24K
$25K
Investment range (low)
$93K
$450K
Investment range (high)
$226K
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2025
2026
Filing freshness
CURRENT
CURRENT
Common questions
Atomium vs Papa Murphy's, answered
Atomium has 57 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Atomium grew units +10.526% year over year vs -3.596% for Papa Murphy's, so Atomium is growing faster.
Both charge a 5% royalty.
Atomium's initial franchise fee is $24K and Papa Murphy's's is $25K, so Atomium has the lower fee.
Atomium's initial investment runs $93K–$226K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.
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