+6.863% units YoYMandated tech stackHQ-led decisions

American Family Care

Health services

Software purchasing at American Family Care is controlled at the franchisor headquarters in Alabama, where the executive team—led by CEO Jeremy Morgan and CMO Dr. Benjamin Barlow—sets the technology standards for 407 locations. The system mandates an electronic medical record (EMR) program, creating a defined entry point for health-tech vendors. With 327 franchised units and 80 company-owned clinics, the addressable market for a compliant software vendor is substantial and concentrated under a single decision-making body.

Live signals

Total units
407
327 franchised
Unit growth YoY
+6.863%
vs prior filing
AUV
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$948K–$1.51M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

The vendor opportunity at American Family Care

American Family Care operates 407 clinics across the United States, with 327 franchised locations and 80 company-owned sites. The system grew units by 6.863% year-over-year, signaling a healthy, expanding network. For a software vendor, the opportunity is twofold: you can sell directly into the franchisor’s headquarters, which sets technology standards for the entire system, and you can target the individual clinic operators, though the current operator base is entirely single-unit owners—20 mapped operators running one location each. The top states by clinic count are New Jersey and North Carolina with three each, followed by California with two. No multi-unit operators exist in the disclosed data, meaning every franchisee is a solo decision-maker for non-mandated tools.

Who controls software purchasing

Purchasing authority sits at the corporate headquarters. The FDD lists five key executives: Jeremy Morgan (Chief Executive Officer), Kurt Koptish (President), Michael Casey (Chief Development Officer), Dan Olivier (Chief Financial Officer), and Benjamin Barlow, M.D. (Chief Medical Officer). For a clinical software pitch, Dr. Barlow is the natural entry point as the medical lead. For financial, operational, or practice management platforms, CFO Dan Olivier and CEO Jeremy Morgan are the likely economic buyers. The absence of a named CIO or CTO in the filing suggests technology decisions are made within this tight executive group. The franchisor appears independently owned, with no parent company on file, so there is no external corporate layer to navigate.

Mandated and current tech stack

The only technology explicitly mandated in the 2026 FDD is an electronic medical record (EMR) program. The filing does not name a specific EMR vendor, which means the system either uses an internally developed solution or leaves the vendor choice open within a compliance framework. No point-of-sale system, patient engagement platform, revenue cycle management tool, or other operational software is disclosed as required. This creates a greenfield for vendors selling complementary tools—telemedicine, online scheduling, billing optimization, or staff training platforms—provided they can demonstrate integration with whatever EMR the clinics currently run. The 6.0% royalty rate and 10-year initial term suggest a franchisor focused on top-line revenue and long-term operator commitment, which often correlates with a willingness to invest in efficiency-driving technology.

Procurement, renewals, and timing

The FDD’s Item 8 on procurement contains no extract, leaving the purchasing model undefined in the public filing. Vendors should prepare for either a designated-supplier or approved-supplier framework and be ready to justify their solution directly to the HQ team. The renewal structure offers a clear timing signal. The initial franchise term is 10 years, and the successor term is 5 years. Franchisees must provide notice of their intent to renew between 180 and 270 days before the term expires. Critically, the successor agreement may materially differ from the original, and franchisees must upgrade their centers to meet then-current system standards. This forced modernization cycle is a natural trigger for software evaluation and replacement. With 327 franchised units, a rolling wave of renewals creates recurring opportunities to displace incumbent tools or introduce new capabilities.

How to read the American Family Care FDD

The full 2026 Franchise Disclosure Document is embedded below. For a software vendor, the most actionable sections are Item 1 (the executive team listed above), Item 11 (the franchisor’s obligations, where the EMR mandate appears), Item 8 (procurement restrictions, though not disclosed here), and Item 17 (renewal and modification terms). The operator footprint data—20 single-unit operators across roughly 20 located units—tells you that any field-sales effort will require selling to individual owner-operators, not regional chains. The unit growth rate of nearly 7% suggests a system in expansion mode, which often means new clinic openings that need technology from day one. For a ranked target list of the franchise systems most likely to buy your software, FranCloud can help you prioritize based on tech mandates, growth rates, and decision-maker concentration.

Questions vendors ask

American Family Care, answered from the filing

The C-suite in Alabama controls purchasing. Chief Medical Officer Benjamin Barlow, M.D. is the most likely clinical-tech buyer, while CEO Jeremy Morgan and CFO Dan Olivier would sign off on enterprise-wide financial or operational software deals.
The FDD mandates an electronic medical record (EMR) program. No specific EMR vendor is named, and no point-of-sale or other operational system is disclosed as mandated in the most recent filing.
There are 407 total units: 327 franchised and 80 company-owned. The operator base is highly fragmented, with 20 mapped operators all running a single unit, concentrated in New Jersey, North Carolina, and California.
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract, so it is unclear whether the franchisor designates specific suppliers, maintains an approved list, or allows an open purchasing environment.
The initial franchise term is 10 years, with a 5-year successor term. Franchisees must give renewal notice 180–270 days before expiration, and the successor agreement may materially differ from the original, creating potential re-evaluation windows for tech vendors.
The 2026 FDD was filed with state franchise regulators. You can read the full document in the embedded PDF viewer below to analyze the tech mandates, executive team, and unit economics directly from the source.
Source

Read the filing itself

Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.

American Family Care2026 FDDView only
Buy the PDF ($149)

Loading filing…

View only A one-time purchase: the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

We’ll email you the moment American Family Care files a new annual FDD, usually the freshest signal of a vendor change.

Sell software to franchises? See the playbook.

Your matched accounts, fit-scored to what you sell, with the contacts and openers built from each filing.

Find my accounts

Operator footprint

Who runs the locations

20 operators run 20 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit20

Top states by locations

NJ3
NC3
CA2
TX1
PA1

Ownership

The portfolio behind American Family Care

parent_company of AFC Parent Holdings, LLC.

Related Health services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.