From the filings

+0.711% franchised outlets YoYHQ-led decisions

American Dairy Queen

Quick service restaurant

American Dairy Queen (ADQ) designates the sole suppliers for its restaurant EPOS system, payment processing, and back-office software — Fiserv, Verifone and ParTech among them — so ADQ headquarters, not individual operators, is the buying center for restaurant technology. With 1,983 franchised locations inside a 1,985-restaurant system, that centralized mandate is the clearest signal for a vendor pitch.

For software vendors selling into US franchise brands.

Live signals

Total units
1,985
1,983 franchised
Franchised outlet growth
+0.711%
Item 20, last two year-ends
AUV
$1.49M
Item 19, 2025
Royalty
4% component; full terms unconfirmed
percentage component
Ad fund
5%
percentage component
Initial fee
$45K
per unit
Investment range
$1.51M–$2.55M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

4% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2026)

Recorded percentage components (FY2026)Ad fund 5%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 5%

Mandated & recommended tech

The systems vendors compete with

7 technology requirements are recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.

First DataFiserv
Mandatory
PaymentsItem 11

You must purchase and maintain a monthly subscription service for credit card processing, which includes the TransArmor solution encryption, from ADQ’s designated provider Fiserv (formerly, First Data). The cost for the credit card processing services is approximately 2% - 5% of the total amount of each sale made using an approved credit card and the cost for the TransArmor Solution is $19.95 per month. You must also purchase and pay for Verifone payment card data encryption services at a cost of approximately $10 per terminal per month and for Verifone payment device warranty at a cost of approximately $80 per device for a 3 year warranty. You must also purchase and maintain a managed firewall service from ADQ’s designated provider Scale Computing (formerly, Acumera). The cost for these services is approximately $51 per month. Also, you must comply with the Payment Card Industry (PCI) Data Security Standards: https://www.pcisecuritystandards.org/. While you are not required to hire a third party contractor

FiservFiserv
Mandatory
PaymentsItem 11

To enable ADQ’s access to your EPOS system, you must install one DSL or cable/broadband internet connection, or other necessary communication access device, that is exclusively designated and permanently connected to your EPOS system. There are no contractual limitations on ADQ’s right to access the information generated by your EPOS system, although ADQ may choose not to poll information from all restaurants and stores. You must have access at all times to the internet, and must maintain and regularly use an active email account or other form of electronic communication that ADQ designates, and keep ADQ informed of your contact information. You must purchase and maintain a monthly subscription service for credit card processing, which includes the TransArmor solution encryption, from ADQ’s designated provider Fiserv (formerly, First Data). The cost for the credit card processing services is approximately 2% - 5% of the total amount of each sale made using an approved credit card and the cost for the TransArmor Solution is $19.95 per month. You must also purchase and pay for Verifone payment card data encryption services at a cost of approximately $10 per terminal per month and for Verifone payment device warranty at a cost of approximately $80 per device for a 3 year warranty. You must also purchase and maintain a managed firewall service from ADQ’s designated provider Scale Computing (formerly, Acumera). The cost for these services is approximately $51 per month. Also, you must comply with the Payment Card Industry (PCI) Data Security Standards: https://www.pcisecuritystandards.org/. While you are not required to hire a third party contractor

Google AnalyticsGoogle
Mandatory
MarketingItem 8

As of December 31, 2025, some ADQ officers own an interest in the following companies that supply products or services to ADQ’s franchisees: Cargill, Microsoft Corporation, Verizon Wireless, Google Analytics/Firebase, Kimberly-Clark Corporation, Wells Fargo, Olo, Microsoft Azure, Uber Technologies Inc., Pepsico. As noted in Item 1, ADQ’s parent company is IDQ, which is a wholly-owned subsidiary of Berkshire Hathaway, Inc. (“Berkshire”), a holding company owning a large number of subsidiaries engaged in diverse businesses. ADQ officers may own shares of Berkshire, although officers do not own interests in the individual subsidiaries. Depending on Berkshire’s portfolio, certain subsidiaries may supply products or services to the DQ® system.

OloOlo
Mandatory
DeliveryItem 8

As of December 31, 2025, some ADQ officers own an interest in the following companies that supply products or services to ADQ’s franchisees: Cargill, Microsoft Corporation, Verizon Wireless, Google Analytics/Firebase, Kimberly-Clark Corporation, Wells Fargo, Olo, Microsoft Azure, Uber Technologies Inc., Pepsico. As noted in Item 1, ADQ’s parent company is IDQ, which is a wholly-owned subsidiary of Berkshire Hathaway, Inc. (“Berkshire”), a holding company owning a large number of subsidiaries engaged in diverse businesses. ADQ officers may own shares of Berkshire, although officers do not own interests in the individual subsidiaries. Depending on Berkshire’s portfolio, certain subsidiaries may supply products or services to the DQ® system.

PunchhPAR Technology
Mandatory
LoyaltyItem 8

ADQ has currently designated ParTech, Inc. as the sole supplier of the required EPOS hardware and software that you must purchase for your restaurant. You will be required to sign an agreement with ParTech for the purchase of the equipment, software subscription services, installation and other services (“ParTech Participation Agreement”) when you sign your franchise agreement. ADQ also has designated (a) ParTech, Inc. Data Central as the sole supplier of the back office software you must purchase for reporting and labor and inventory management; (b) Fiserv (formerly, FirstData Merchant Services) as the sole supplier of payment card processing and related services you must purchase, (c) Verifone as the sole supplier of certain payment card data encryption services that you must purchase; (d) ValueLink, LLC as the sole supplier of the gift cards and related services you must purchase; (e) Olo, Inc. as the sole supplier of the DQ Mobile Ordering system; (f) Punchh Inc. as the sole supplier of the DQ Mobile Loyalty platform that you must purchase; (g) Scale Computing (formerly, Acumera) as the sole supplier of managed firewall services you must purchase and (h) Cineplex Digital Media Inc. as the sole supplier of the digital

TransArmorFiserv
Mandatory
PaymentsItem 11

To enable ADQ’s access to your EPOS system, you must install one DSL or cable/broadband internet connection, or other necessary communication access device, that is exclusively designated and permanently connected to your EPOS system. There are no contractual limitations on ADQ’s right to access the information generated by your EPOS system, although ADQ may choose not to poll information from all restaurants and stores. You must have access at all times to the internet, and must maintain and regularly use an active email account or other form of electronic communication that ADQ designates, and keep ADQ informed of your contact information. You must purchase and maintain a monthly subscription service for credit card processing, which includes the TransArmor solution encryption, from ADQ’s designated provider Fiserv (formerly, First Data). The cost for the credit card processing services is approximately 2% - 5% of the total amount of each sale made using an approved credit card and the cost for the TransArmor Solution is $19.95 per month. You must also purchase and pay for Verifone payment card data encryption services at a cost of approximately $10 per terminal per month and for Verifone payment device warranty at a cost of approximately $80 per device for a 3 year warranty. You must also purchase and maintain a managed firewall service from ADQ’s designated provider Scale Computing (formerly, Acumera). The cost for these services is approximately $51 per month. Also, you must comply with the Payment Card Industry (PCI) Data Security Standards: https://www.pcisecuritystandards.org/. While you are not required to hire a third party contractor

VerifoneVerifone
Mandatory
PaymentsItem 8

ADQ has currently designated ParTech, Inc. as the sole supplier of the required EPOS hardware and software that you must purchase for your restaurant. You will be required to sign an agreement with ParTech for the purchase of the equipment, software subscription services, installation and other services (“ParTech Participation Agreement”) when you sign your franchise agreement. ADQ also has designated (a) ParTech, Inc. Data Central as the sole supplier of the back office software you must purchase for reporting and labor and inventory management; (b) Fiserv (formerly, FirstData Merchant Services) as the sole supplier of payment card processing and related services you must purchase, (c) Verifone as the sole supplier of certain payment card data encryption services that you must purchase; (d) ValueLink, LLC as the sole supplier of the gift cards and related services you must purchase; (e) Olo, Inc. as the sole supplier of the DQ Mobile Ordering system; (f) Punchh Inc. as the sole supplier of the DQ Mobile Loyalty platform that you must purchase; (g) Scale Computing (formerly, Acumera) as the sole supplier of managed firewall services you must purchase and (h) Cineplex Digital Media Inc. as the sole supplier of the digital

PAR OpsPAR Technology
InventoryItem 11

(2) After successfully completing Phases 1 and 2 of ADQ’s training program, regardless of whether that training takes place at a certified training location or one of your existing restaurants, your required attendees must participate in the Accelerated Manager Development Program. The Accelerated Manager Development Program requires attendees to complete a pre-assessment to determine the areas in which they require additional training. Training may include topics related to ADQ system standards and policies, emergency and crisis management, project and change management, managing the business, building bench strength, PAR Ops (financial, scheduling and inventory management tools), leadership and other topics. Depending on the results of the pre- assessment, the attendee will be required to successfully complete one or more training modules consisting of online e-learning self-study, virtual webinars and coaching sessions, in-restaurant application activities, knowledge tests and skills assessments. The program can take up to 12 weeks to complete depending on attendee diligence and performance, the majority of which must be completed before you open or begin operating the restaurant. (3) Beginning in the second year after opening, your designated manager and assistant managers must complete 10 to 12 continuing education units (“CEUs”) each year in order to maintain their active certification status. CEUs are completed using training modules, online coursework, virtual webinars and coaching sessions, or other continuing education content made available on the Dairy Queen Learning Link (“DQLL”) or through other platforms or programs as ADQ may designate or approve from time to time. ADQ has the right to modify CEU requirements, including the required number of units, deadlines, content, delivery methods, and costs from time to time.

Franchisor behaviours

What the franchisor requires

22 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 8 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 17

Licensee must keep its Business Records, and the information, data and statistics that are the basis for the Business Records, for at least 5 full calendar years from the date of preparation or any longer period required by applicable law.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Item 17

Licensee must submit to Company a monthly profit and loss statement for the Restaurant, in a format designated by Company (which will include items such as a summary of cost of goods, utilities, labor, rent, and other material cost items), by the 20th day of the following month.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

ADQ or its affiliates may sell advertising and sales promotion materials, and other food and non- food products used in the franchised business to franchisees, to authorized warehouses, or otherwise for use in the DQ® system.

Is there a franchisee advisory council, association or committee?

Yes

Item 20

The Franchise Advisory Council (“FAC”) is sponsored by ADQ.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

41178777

Item 8

During the 2025 fiscal year, IDQ derived revenues of $41,178,777 from the net sale of products, marketing kits, real estate finance and rental income, insurance, and supplier service fees.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

IDQ and its affiliates receive fees or payments from some third party suppliers that may or may not be reasonably related to services IDQ or its affiliates provide to the suppliers.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

30

Item 8

represent about 65% to 85% of the cost to establish the subfranchised business (excluding land) and 30% to 50% of the cost to operate the subfranchised business.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

ADQ (or a third party product evaluator) may charge the evaluation cost to you or the manufacturer.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

a franchisee or subfranchisee may make written request for approval of a specific product, service or piece of equipment of an additional, qualified manufacturer, supplier or alternate distributor, pursuant to ADQ’s then-current policies and procedures.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 17

Licensee must comply with the Payment Card Industry (PCI) Data Security Standards and all other applicable data security standards.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 17

Company or its authorized representative may enter the Restaurant at any time during the business day to: (A) Make periodic evaluations and to ascertain compliance with this agreement;

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 17

Company may add to, and otherwise modify, the Operations Manual to reflect changes in authorized products and services, the Company required maximum, minimum, or other prices for Menu items, and specifications, standards and operating procedures of a DQ® restaurant.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must obtain ADQ’s approval of the building plans and location prior to commencing construction of the restaurant.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You may only use or purchase products approved by us and ADQ that meet our and ADQ’s specifications.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 17

Under all circumstances, Company has the right to designate a single approved manufacturer, supplier and/or distributor of:

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

(b) Fiserv (formerly, FirstData Merchant Services) as the sole supplier of payment card processing and related services you must purchase;

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 17

Authorizes Client and its service providers, acting on behalf of Client, to initiate ACH debit and credit entries to the deposit account indicated below, and to debit and credit the same to such account, as necessary or appropriate to effect any Card transaction and all adjustments and corrections thereto, and as…

Must the franchisee participate in a gift card program?

Yes

Item 6

You must participate in the system-wide gift card program administered by ValueLink, LLC and DQGC, and must sign the gift card participation agreement included in Exhibit E in this disclosure document.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

However, you must have a manager (“designated manager”), and 1 assistant manager for a DQ Treat store or 2 assistant managers for a DQ Grill & Chill restaurant (as those terms are defined in Section 16 of the operating agreement) who personally invest their full time and attention and devote their best efforts to the…

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 6

You must purchase, install and maintain an electronic point-of-sale (“EPOS”) system at your DQ store or restaurant, as designated by us and ADQ.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

To enable ADQ’s access to your EPOS system, you must install one DSL or cable/broadband internet connection, or other necessary communication access device, that is exclusively designated and permanently connected to your EPOS system.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

If you receive a default notice and the default relates, in whole or in part, to your failure to meet any operational standards, ADQ has the right to require you to comply with ADQ’s additional training requirements at your expense and at the then-current training fees as a condition of curing the default.

The filing answers no to 4 questions
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 17
  • Must the franchisee participate in a customer loyalty or rewards program?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must employees wear uniforms specified by the franchisor?Item 17

The vendor opportunity at American Dairy Queen American Dairy Queen (ADQ) runs 1,985 direct-licensed restaurants nationwide; ADQ is a wholly owned subsidiary of International Dairy Queen, Inc., itself wholly owned by Berkshire Hathaway, Inc. 1,983 locations are franchised, with Georgia, Indiana, Illinois, Minnesota and Kentucky holding the largest counts. Franchised-outlet count grew 0.711% year over year.

Who controls software purchasing ADQ headquarters holds tight control. CEO and President Troy A. Bader, alongside COO Arthur P. D'Elia and Chief Supply Chain and Development Officer Daniel J. Kropp, lead a system where new restaurants must purchase their entire EPOS system — hardware, software, and installation — from ADQ's designated vendor ParTech.

Procurement, renewals, and timing ADQ runs an approved-supplier list, using designated suppliers or approved alternate manufacturers; it will not make product specifications available to franchisees, but on request gives a franchisee summary specifications to pass to a prospective manufacturer and gives that manufacturer detailed written specifications. EPOS hardware warranty runs $74 to $155 a month, and ADQ can require upgrades with no contractual limit on frequency or cost — the recurring trigger for a technology sale here is ADQ's own upgrade cycle.

How to read the American Dairy Queen FDD The 2026 Franchise Disclosure Document below lays out the exact ParTech, Fiserv, Verifone and Data Central sole-supplier terms. Talk to FranCloud for a ranked list of quick-service systems with this level of centralized tech control.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

American Dairy Queen, answered from the filing

CEO and President Troy A. Bader leads a system where ADQ designates sole suppliers for its EPOS system, back-office software, and payment processing — Fiserv, Verifone, and ParTech among them — making ADQ headquarters, not individual operators, the buying center for restaurant technology.
ADQ mandates Fiserv (including First Data and TransArmor) and Verifone for payment processing and encryption, ParTech for the EPOS system and ParBrink point-of-sale software, Olo for mobile ordering, Punchh for loyalty, Scale Computing for the managed firewall and ValueLink for gift cards — each named as the sole supplier for its category.
American Dairy Queen runs 1,985 quick-service locations, 1,983 of them franchised, concentrated in Georgia, Indiana, Illinois, Minnesota and Kentucky.
ADQ runs an approved-supplier list: franchisees buy from designated suppliers or ADQ-approved alternate manufacturers. ADQ will not make product specifications available to franchisees; on request it gives a franchisee summary specifications to pass to a manufacturer, and gives the manufacturer detailed written specifications.
Franchised-outlet count grew 0.711% year over year, a slow-growing system. EPOS hardware carries a $74–$155 monthly warranty fee and requires periodic upgrades with no contractual frequency limit, so renewal timing runs on ADQ's own upgrade cycle.
The embedded PDF viewer below holds American Dairy Queen's 2026 Franchise Disclosure Document — use it to check the exact EPOS, Fiserv and Verifone sole-supplier language.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1,465 operators run 1,985 mapped locations. 125 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1,340
2–9 units121
10–24 units3
25+ units1

Top states by locations

GA200
IN153
IL136
MN133
KY132

Ownership

The portfolio behind American Dairy Queen

Ownership: Berkshire Hathaway.

Sibling brands

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.