American Dairy Queen vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
American Dairy Queen
wins 3 of 12 vendor rows
American Dairy Queen offers the kind of economics that actually fund software. At $1.49M AUV, a franchisee can justify a tech stack that meaningfully improves operations — POS, scheduling, and marketing automation aren’t cost centers,
quick_service_restaurant
American Dairy Queen
quick_service_restaurant
Papa Murphy's
Total units
1,985
1,014
Franchised units
1,983
965
Unit growth YoY
0.711%
-3.596%
Average unit revenue (AUV)
$1.49M
—
Royalty
4%
5%
Ad fund
5%
2%
Initial franchise fee
$45K
$25K
Investment range (low)
$1.51M
$450K
Investment range (high)
$2.55M
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
American Dairy Queen vs Papa Murphy's, answered
American Dairy Queen has 1,985 total units and Papa Murphy's has 1,014, so American Dairy Queen is the larger system.
American Dairy Queen grew units +0.711% year over year vs -3.596% for Papa Murphy's, so American Dairy Queen is growing faster.
American Dairy Queen charges a 4% royalty and Papa Murphy's charges 5%, so American Dairy Queen has the lower royalty.
American Dairy Queen's initial franchise fee is $45K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
American Dairy Queen's initial investment runs $1.51M–$2.55M and Papa Murphy's's runs $450K–$693K, so American Dairy Queen requires the larger investment.
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