Alamo Drafthouse Cinema

Loyalty: The loyalty system must be implemented for new guests to register and to track existing member transactions. Email campaigns and newsletters must be sent using, Movio, the currently required email service provider. Gift Cards: All venues must use the Ceridian SVS gift card system that integrates with both the Vista and Aloha POS systems. This applies to issuing, accepting redemption and ability to perform balance inquiry transactions for all Alamo stored value cards.

We may receive rebates from our designated or approved suppliers. We may also attempt to negotiate reductions in the invoice price of the products sold to our franchisees and us in addition to or in lieu of rebates. We do not undertake any obligation to negotiate price reductions as each supplier has their own position on the granting (and tracking/accounting for) of price reductions. We and/or our affiliates have entered into an agreement with Coca-Cola North America (“CCNA”) that provides upfront and store opening monies to be directed to our general system marketing programs and continuing payments to all corporate and franchised Venues based on Venue purchases of CCNA fountain syrup. We have also entered into an agreement with Dr Pepper Seven Up, Inc (“DPSU”) that provides direct revenue to each Venue based on each gallon of DPSU fountain syrup purchased. The amount of the revenue to each Venue is based on the total number of gallons purchased by all Venues. We reserve the right to modify these or other beverage agreements in the future to receive direct monies or benefits from our beverage suppliers based on franchisee purchases. In 2022, we also recognized rebates from EcoLab and Welch Advisory Group. These rebates were percentage-based and were calculated according to the volume of product that was purchased. We do not anticipate receiving future rebates from those companies.

2023 FDD – Alamo Drafthouse Cinemas 26 4890-1385-7100.v7 We must approve all advertising and press releases. We will approve or disapprove all advertising materials within 15 business days of our receipt of those materials. You must not advertise or use the Marks in any fashion on the Internet, World Wide Web or via other means of advertising through telecommunication without our express written consent. We have sole discretion and control over advertising and use of the Marks on social media outlets, including without limitation Facebook, Twitter, Instagram, YouTube or other similar outlets that may exist in the future. You must follow our requirements for all email marketing and social media advertising or use. We have the right to default you under your Franchise Agreement if you fail to follow our requirements for all social media advertising and use, and if you fail to timely cure your defaults we may terminate your Franchise Agreement.

• You must engage an approved third-party vendor to perform scheduling, labor tools, staff certifications, and other similar functions. You are required to pay the then-current fee charged by our then-current approved vendor for these services, which may change from time to time. Currently, the only approved vendor for these services is HotSchedules. As of the date of this Disclosure Document, the fee for HotSchedules is $144 per Venue per month. • You must engage an approved third-party vendor to provide communication and recordkeeping services to your managers. Currently, the only approved vendor for these services is Logbook. You are required to pay the then-current fee charged by our then-current approved vendor for these

2023 FDD – Alamo Drafthouse Cinemas 26 4890-1385-7100.v7 We must approve all advertising and press releases. We will approve or disapprove all advertising materials within 15 business days of our receipt of those materials. You must not advertise or use the Marks in any fashion on the Internet, World Wide Web or via other means of advertising through telecommunication without our express written consent. We have sole discretion and control over advertising and use of the Marks on social media outlets, including without limitation Facebook, Twitter, Instagram, YouTube or other similar outlets that may exist in the future. You must follow our requirements for all email marketing and social media advertising or use. We have the right to default you under your Franchise Agreement if you fail to follow our requirements for all social media advertising and use, and if you fail to timely cure your defaults we may terminate your Franchise Agreement.

Aloha Configuration Center, which pushes menu, tender, comp and price changes down from an enterprise level, with current monthly costs of approximately $125 per month per venue. Mirus, a third-party business intelligence tool which is installed on the Aloha and Vista servers and polls sales and labor data on a daily basis. It currently costs approximately a $50 initial fee plus $95 per month per Venue.

Each Venue must participate in our loyalty program and pay any ancillary costs of participating in the program. There are currently two pieces of software that allow our loyalty program to work - Movio and Vista loyalty. In 2022, each Venue paid a one-time Vista loyalty license fee of $3,400, plus the annual Vista licensing fee for this software, which was 15% ($510) in 2022. This fee changes annually and may increase in 2023. You will also incur costs for your use of the loyalty program with your customers/members. Movio costs will vary based on our current contract with our third-party vendor, but we currently anticipate that the Marketing Fund will cover $50,000 of the current $246,155 annual cost, plus the total 7% annual increase. Each Venue will be charged $408 per month, to cover an annual fee of $4,900 per Venue, based on the current costs. Movio and Vista fees are subject to change based on third party agreements, and we reserve the right to reduce or cease use of Fund amounts for some or all of these programs.

Aloha Handheld Software 10-20 Tablets $7,000 - $14,000 Aloha Handheld Tablets Apple iPad Mini with cc swiper / rugged $1000 each case and replacement plans Aloha Hardware and Software NCR technician installation $2,800 Installation The foregoing configuration and costs are subject to change. Required Software Modules:

To provide needed backups and recovery from potential issues, all Venues are required to have in place a server that expressly runs an immutable backup of the primary applications (Vista POS, NCR Aloha, Aloha IOS Server). WiFi Network As Alamo rolls out new applications, we require both a secure WiFi installation that supports all theater, bar, lobby and other areas of the venue and a user facing WiFi network that supports all locations and had adequate bandwidth to support the potential guest counts in all theaters.

Loyalty: The loyalty system must be implemented for new guests to register and to track existing member transactions. Email campaigns and newsletters must be sent using, Movio, the currently required email service provider. Gift Cards: All venues must use the Ceridian SVS gift card system that integrates with both the Vista and Aloha POS systems. This applies to issuing, accepting redemption and ability to perform balance inquiry transactions for all Alamo stored value cards.

• You must engage a third-party vendor to provide sales and event management software. You are required to pay the then current fee charged by our then current vendor for this service. Currently, the only approved vendor for this service is TripleSeat. As of the date of this disclosure document, the fee for TripleSeat is a total of $1,654 per venue per year. It is billed monthly, at a rate $138 per venue per month.

2023 FDD – Alamo Drafthouse Cinemas 26 4890-1385-7100.v7 We must approve all advertising and press releases. We will approve or disapprove all advertising materials within 15 business days of our receipt of those materials. You must not advertise or use the Marks in any fashion on the Internet, World Wide Web or via other means of advertising through telecommunication without our express written consent. We have sole discretion and control over advertising and use of the Marks on social media outlets, including without limitation Facebook, Twitter, Instagram, YouTube or other similar outlets that may exist in the future. You must follow our requirements for all email marketing and social media advertising or use. We have the right to default you under your Franchise Agreement if you fail to follow our requirements for all social media advertising and use, and if you fail to timely cure your defaults we may terminate your Franchise Agreement.

The following Vista software modules are currently required and must remain active until otherwise notified by us: Internet Ticketing: All drafthouse.com venue, web and mobile sales channels, including Fandango and Atom (3rd party). Vantiv is the currently required credit card merchant processor used to transact all Drafthouse.com web and mobile transactions (all transactions are run at the cinema level).

2023 FDD – Alamo Drafthouse Cinemas 26 4890-1385-7100.v7 We must approve all advertising and press releases. We will approve or disapprove all advertising materials within 15 business days of our receipt of those materials. You must not advertise or use the Marks in any fashion on the Internet, World Wide Web or via other means of advertising through telecommunication without our express written consent. We have sole discretion and control over advertising and use of the Marks on social media outlets, including without limitation Facebook, Twitter, Instagram, YouTube or other similar outlets that may exist in the future. You must follow our requirements for all email marketing and social media advertising or use. We have the right to default you under your Franchise Agreement if you fail to follow our requirements for all social media advertising and use, and if you fail to timely cure your defaults we may terminate your Franchise Agreement.