Alamo Drafthouse Cinema vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 3 of 12 vendor rows
Papa Murphy’s is the clear play, and the reason is T
quick_service_restaurant
Alamo Drafthouse Cinema
quick_service_restaurant
Papa Murphy's
Total units
38
1,014
Franchised units
21
965
Unit growth YoY
0%
-3.596%
Average unit revenue (AUV)
—
—
Royalty
5%
5%
Ad fund
0.5%
2%
Initial franchise fee
$125K
$25K
Investment range (low)
$4.52M
$450K
Investment range (high)
$16.11M
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2023
2026
Filing freshness
DORMANT
CURRENT
Common questions
Alamo Drafthouse Cinema vs Papa Murphy's, answered
Alamo Drafthouse Cinema has 38 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Alamo Drafthouse Cinema grew units 0% year over year vs -3.596% for Papa Murphy's, so Alamo Drafthouse Cinema is growing faster.
Both charge a 5% royalty.
Alamo Drafthouse Cinema's initial franchise fee is $125K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
Alamo Drafthouse Cinema's initial investment runs $4.52M–$16.11M and Papa Murphy's's runs $450K–$693K, so Alamo Drafthouse Cinema requires the larger investment.
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