Abbey Road Institute

23 Standards. Any websites or other modes of electric commerce that we design, establish or maintain (including the website or webpage for your Institute) may – in addition to advertising and promoting the programs, products, Courses or services available at your Institute – also be devoted in part to offering Business licenses for sale and be utilized by us to exploit the electronic commerce rights which we alone reserve in Section 3.03 of the License Agreement. You will be expected to, and shall throughout the term hereof, continuously manage and maintain social media accounts for your Institute on social media platforms that we designate, which may include (without limitation) Facebook, Instagram, TikTok, LinkedIn and Twitter. We will create the account(s) on each platform that we designate (in our business judgment) for you and give you access to each account for your Institute. Our consent for you to manage the above-mentioned social media pages or profiles is not a blanket authorization for you to create any additional pages or profiles on the platforms above or on any other social media platform. You must obtain our prior written consent for each social media platform that you wish us to create for you to promote your Institute. Any content posted to any such approved page or profile must strictly comply with our Brand Standards and social media policy, and you must immediately remove any content that we, in our business judgment, deem to be in violation of our Brand Standards or social media policy. You must, at all times, ensure that the login id and passwords for each social media page and profile for your institute are accessible to us. We will have the right to use such login credentials to remove any content that we requested that you delete but which you failed to remove. We alone will be, and at all times will remain, the sole owner of the copyrights to all material which appears on any Abbey Road Institute website / subdomain (including, the website / subdomain for your Institute) and any social media page(s) we or you establish and maintain regarding Abbey Road Institute, including any and all material you may post as provided above. We will also be the sole owner of the copyrights to all material which appear on any social media page or profile that is created for your Institute. Ownership of the (i) URL (uniform resource locator) and other identifiers associated with any such web site and (ii) handle, vanity URL or other identifiers associated with any social media page or profile that is created and/or maintained for your Institute shall vest exclusively in us. You must permanently and irrevocably assign to us, in perpetuity throughout the world, any and all rights and interests to such social media pages and profiles, and the content therein, upon our request. We may establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee or licensee e-mail or other electronic messages, System discussion forums and systemwide communications (among other activities) can be effected. Computer and Point of Sale System Before the commencement of operation of the licensed Business, you must purchase the required computer hardware, software, audio/studio recording equipment (and other specialist equipment), wired and/or wireless Internet connections and service, required dedicated telephone and power lines, “smart phone” automated customer purchase tracking facilities and other computer-related accessories, peripherals and equipment (the “Computer and Point of Sale System”). Your Computer and Point of Sale System will also include the hardware you are required to purchase for your student and studio computer workstations, which shall each have an estimated life span of at least seven (7) to eight (8) years. You must obtain high-speed communications access for your Computer and Point of Sale System, such as broadband or other high-speed capacity. You must also maintain a functioning e-mail address for your Business. You must provide all assistance we require to bring your Computer and Point of Sale System on-line with our headquarters computer at the earliest possible time and to maintain this connection as we require. You must input and maintain in your Computer and Point of Sale System all data and information which we prescribe in our Brand Standards, in our proprietary software and manuals, and otherwise. We will have independent, direct and real-time access to your Computer and Point of Sale System and we may retrieve from your Computer and Point of Sale System all information that we consider necessary, desirable or appropriate. We will bear the telephone costs of this information retrieval. You must accurately, consistently and completely record, structure, capture and provide through the Computer and Point of Sale System all information concerning the operation

28 Franchisor’s Reserved Rights We and/or our affiliates may engage in any type of business activity within or outside the Territory except as we are restricted as described here. The License Agreement does not confer upon you any right to participate in or benefit from any other concepts or business activities, regardless of whether it is conducted under the Proprietary Marks or not. Our and our affiliates ’rights to engage in other business activities are specifically reserved and may not be qualified or diminished in any way by implication. We thus may engage in, or authorize others to engage in, any form of business offering and selling any type of program, Course, product or service except as restricted by Section 3.02 of the License Agreement. For example, we and/or our affiliates may own, operate or authorize others to own or operate any type of business at any location, including within your Territory, so long as the other business does not sell under the Proprietary Marks the type of programs, Courses, products or services which your Business offers and sells, except as permitted below. You will receive no compensation for these businesses ’sales. Only we and/or our affiliates have the right to sell within and outside your Territory, under the Proprietary Marks, any and all programs, products or services and/or their components (including those used or sold by your licensed Business), whether or not a part of the System, through any alternative method of distribution including, without limitation, such alternative channels of distribution as the internet/worldwide web; any other form of electronic commerce; television sales (including “infomercials”); online networks; or, any other channel of distribution whatsoever except for an Institute in your Territory. You will receive no compensation for our or our affiliates ’sales through alternative distribution channels. In addition, we and/or our affiliates have the right to sell (directly, or through other franchisees or licensees) System products and services at any and all schools, colleges and universities, including any school, college or university situated in your Territory; provided that we limit the programs, Courses, products and services we offer to students currently matriculated in such school, college or university. We may purchase, merge, acquire, be acquired by or affiliate with an existing competitive or non- competitive franchise or non-franchise network, chain or any other business regardless of the location of that other business ’facilities, and we may then operate, franchise or license those other businesses and/or facilities under any names or marks other than (while the License Agreement is in effect) the Proprietary Marks, regardless of the location of these businesses and/or facilities, which may be inside or outside of the Territory and immediately proximate to the Location. You will receive no compensation for these activities. Regarding restrictions on you soliciting customers outside of your Territory: You must obtain our prior written consent (which we can withhold in our sole business judgment) if you wish to market, offer or sell System products, Courses, programs or services outside of the boundaries of your Territory. If we have consented to advertising your Institute in a medium or mode directed to the entire United States, its territories and possessions (such as in a nationwide magazine), or directly internationally, you must first contact our other U.S. based franchisees and extend an invitation to such franchisees to participate in your international and/or national advertising campaign. The U.S. franchisees will be required to respond to your invitation within five (5) business days from receipt of your invitation. For each franchisee who wishes to participate in your international/national advertising campaign, you must (i) include the address, phone number, email address and website of such franchisee and (ii) display each franchisee’s Institute in the advertising campaign with an equal level of importance to your Institute. Each participating franchisee will be required to pay an equal share of the costs of procuring, placing and paying for the joint international and/or national advertising campaign. Regardless of the consent to advertise and solicit customers outside of your territory you are strictly prohibited from delivering targeted direct marketing (for example (and without limitation): campaigns that enable you to define an audience geographically, such as advertisements on social media and Google Ads, or contacting schools/colleges) in another Abbey Road Institute franchisee’s state or in a territory internationally where another franchisee or licensee is located. Any such targeted marketing is generally not allowed unless expressly presented to and consented to by us in writing in each instance.

24 of the licensed Business that we require, in the form and at the intervals that we require (including, without limitation, a record of all transactions of any kind – including cash and/or cash equivalent transactions). You must use proprietary software and software support services that, in the future, either we develop and provide or which are provided on our behalf by a third party supplier we designate, and you must execute any standard form software license agreement reasonably necessary to do so. You must also purchase from us or our designee, as applicable, new, upgraded or substitute proprietary software whenever we determine to adopt them systemwide, at the prices and on the terms that we or such third party vendor establish, but you will not be required to do so more than once in any calendar year. If we or our affiliate(s) license software to you, you must execute our form of Software License Agreement. (License Agreement, Section 9.08) The following is a general description of our Computer and Point of Sale System (which includes equipment that you will need to operate and deliver the courses offered at your Abbey Road Institute): mixing consoles, microphone, loudspeakers, musical instrument, dynamic and signal hardware processors, DAW (digital audio workstations), other music production software and plug- ins, wired and/or wireless Internet connections and service, required dedicated telephone and power lines, “smart phone” automated customer purchase tracking facilities and other computer-related accessories, peripherals and equipment. The Computer and Point of Sale System will approximately range between $100,000 to $650,000. You must keep your Computer and Point of Sale System (including, your student and recording studio computer workstations) and any other technology systems current, supported and in good maintenance and repair. We may mandate that you add memory, ports, accessories, peripheral equipment and additional, new or substitute software. If we run tests and determine that the installation will benefit you and us, you must install (at your own expense) whatever additions, changes, substitutions and replacements to your computer hardware, software, telephone and power lines, etc. we direct. You must install these items when we direct. You will pay for these items at the time and upon the terms that the sellers specify. There is no contractual limit on our ability to require you to upgrade the system, add components to the system and replace components of the system. We may require you at your expense to purchase, install and utilize at your licensed Business and Institute any newly developed or modified modes of computerization, hardware, software, equipment, accessories, facilities, capabilities, communication, media and/or interfaces as we, in our sole business judgment, determine to incorporate into the System. If we do, you must do so at such time and in such manner as we designate, in our Brand Standards or other written notices. You may be required to purchase such newly developed modes of computerization, as well as improvements to or modifications of your computer and point-of-sale systems, from us or our affiliates and, in connection therewith, enter into related license and support agreements requiring you to pay us and/or our affiliates standard support and maintenance fees. Training After you obtain your Institute Location and at least 90 days before the opening of your Institute, we, our affiliate or designee will provide our Initial Training Program to you (if an individual) and your Key Personnel (including, without limitation, your Institute Manager, Academic Directors, marketing and sales managers and lead technician). We will determine the date of commencement, location, duration and schedule of the Initial Training Program and notify you of them. The following is a description of our Initial Training Program as of the date of issuance of this disclosure document : 25 TRAINING PROGRAM Hours Of Hours Of Subject Classroom On The Job Location Training Training Introduction to Abbey Road Institute and 2 0 London, UK Abbey Road Brand Sales / HubSpot Training 4 4 London, UK Social Media Training 2 2 London, UK Web Training 2 4 London, UK Student Recruitment Events 2 0 London, UK

23 Standards. Any websites or other modes of electric commerce that we design, establish or maintain (including the website or webpage for your Institute) may – in addition to advertising and promoting the programs, products, Courses or services available at your Institute – also be devoted in part to offering Business licenses for sale and be utilized by us to exploit the electronic commerce rights which we alone reserve in Section 3.03 of the License Agreement. You will be expected to, and shall throughout the term hereof, continuously manage and maintain social media accounts for your Institute on social media platforms that we designate, which may include (without limitation) Facebook, Instagram, TikTok, LinkedIn and Twitter. We will create the account(s) on each platform that we designate (in our business judgment) for you and give you access to each account for your Institute. Our consent for you to manage the above-mentioned social media pages or profiles is not a blanket authorization for you to create any additional pages or profiles on the platforms above or on any other social media platform. You must obtain our prior written consent for each social media platform that you wish us to create for you to promote your Institute. Any content posted to any such approved page or profile must strictly comply with our Brand Standards and social media policy, and you must immediately remove any content that we, in our business judgment, deem to be in violation of our Brand Standards or social media policy. You must, at all times, ensure that the login id and passwords for each social media page and profile for your institute are accessible to us. We will have the right to use such login credentials to remove any content that we requested that you delete but which you failed to remove. We alone will be, and at all times will remain, the sole owner of the copyrights to all material which appears on any Abbey Road Institute website / subdomain (including, the website / subdomain for your Institute) and any social media page(s) we or you establish and maintain regarding Abbey Road Institute, including any and all material you may post as provided above. We will also be the sole owner of the copyrights to all material which appear on any social media page or profile that is created for your Institute. Ownership of the (i) URL (uniform resource locator) and other identifiers associated with any such web site and (ii) handle, vanity URL or other identifiers associated with any social media page or profile that is created and/or maintained for your Institute shall vest exclusively in us. You must permanently and irrevocably assign to us, in perpetuity throughout the world, any and all rights and interests to such social media pages and profiles, and the content therein, upon our request. We may establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee or licensee e-mail or other electronic messages, System discussion forums and systemwide communications (among other activities) can be effected. Computer and Point of Sale System Before the commencement of operation of the licensed Business, you must purchase the required computer hardware, software, audio/studio recording equipment (and other specialist equipment), wired and/or wireless Internet connections and service, required dedicated telephone and power lines, “smart phone” automated customer purchase tracking facilities and other computer-related accessories, peripherals and equipment (the “Computer and Point of Sale System”). Your Computer and Point of Sale System will also include the hardware you are required to purchase for your student and studio computer workstations, which shall each have an estimated life span of at least seven (7) to eight (8) years. You must obtain high-speed communications access for your Computer and Point of Sale System, such as broadband or other high-speed capacity. You must also maintain a functioning e-mail address for your Business. You must provide all assistance we require to bring your Computer and Point of Sale System on-line with our headquarters computer at the earliest possible time and to maintain this connection as we require. You must input and maintain in your Computer and Point of Sale System all data and information which we prescribe in our Brand Standards, in our proprietary software and manuals, and otherwise. We will have independent, direct and real-time access to your Computer and Point of Sale System and we may retrieve from your Computer and Point of Sale System all information that we consider necessary, desirable or appropriate. We will bear the telephone costs of this information retrieval. You must accurately, consistently and completely record, structure, capture and provide through the Computer and Point of Sale System all information concerning the operation

23 Standards. Any websites or other modes of electric commerce that we design, establish or maintain (including the website or webpage for your Institute) may – in addition to advertising and promoting the programs, products, Courses or services available at your Institute – also be devoted in part to offering Business licenses for sale and be utilized by us to exploit the electronic commerce rights which we alone reserve in Section 3.03 of the License Agreement. You will be expected to, and shall throughout the term hereof, continuously manage and maintain social media accounts for your Institute on social media platforms that we designate, which may include (without limitation) Facebook, Instagram, TikTok, LinkedIn and Twitter. We will create the account(s) on each platform that we designate (in our business judgment) for you and give you access to each account for your Institute. Our consent for you to manage the above-mentioned social media pages or profiles is not a blanket authorization for you to create any additional pages or profiles on the platforms above or on any other social media platform. You must obtain our prior written consent for each social media platform that you wish us to create for you to promote your Institute. Any content posted to any such approved page or profile must strictly comply with our Brand Standards and social media policy, and you must immediately remove any content that we, in our business judgment, deem to be in violation of our Brand Standards or social media policy. You must, at all times, ensure that the login id and passwords for each social media page and profile for your institute are accessible to us. We will have the right to use such login credentials to remove any content that we requested that you delete but which you failed to remove. We alone will be, and at all times will remain, the sole owner of the copyrights to all material which appears on any Abbey Road Institute website / subdomain (including, the website / subdomain for your Institute) and any social media page(s) we or you establish and maintain regarding Abbey Road Institute, including any and all material you may post as provided above. We will also be the sole owner of the copyrights to all material which appear on any social media page or profile that is created for your Institute. Ownership of the (i) URL (uniform resource locator) and other identifiers associated with any such web site and (ii) handle, vanity URL or other identifiers associated with any social media page or profile that is created and/or maintained for your Institute shall vest exclusively in us. You must permanently and irrevocably assign to us, in perpetuity throughout the world, any and all rights and interests to such social media pages and profiles, and the content therein, upon our request. We may establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee or licensee e-mail or other electronic messages, System discussion forums and systemwide communications (among other activities) can be effected. Computer and Point of Sale System Before the commencement of operation of the licensed Business, you must purchase the required computer hardware, software, audio/studio recording equipment (and other specialist equipment), wired and/or wireless Internet connections and service, required dedicated telephone and power lines, “smart phone” automated customer purchase tracking facilities and other computer-related accessories, peripherals and equipment (the “Computer and Point of Sale System”). Your Computer and Point of Sale System will also include the hardware you are required to purchase for your student and studio computer workstations, which shall each have an estimated life span of at least seven (7) to eight (8) years. You must obtain high-speed communications access for your Computer and Point of Sale System, such as broadband or other high-speed capacity. You must also maintain a functioning e-mail address for your Business. You must provide all assistance we require to bring your Computer and Point of Sale System on-line with our headquarters computer at the earliest possible time and to maintain this connection as we require. You must input and maintain in your Computer and Point of Sale System all data and information which we prescribe in our Brand Standards, in our proprietary software and manuals, and otherwise. We will have independent, direct and real-time access to your Computer and Point of Sale System and we may retrieve from your Computer and Point of Sale System all information that we consider necessary, desirable or appropriate. We will bear the telephone costs of this information retrieval. You must accurately, consistently and completely record, structure, capture and provide through the Computer and Point of Sale System all information concerning the operation

23 Standards. Any websites or other modes of electric commerce that we design, establish or maintain (including the website or webpage for your Institute) may – in addition to advertising and promoting the programs, products, Courses or services available at your Institute – also be devoted in part to offering Business licenses for sale and be utilized by us to exploit the electronic commerce rights which we alone reserve in Section 3.03 of the License Agreement. You will be expected to, and shall throughout the term hereof, continuously manage and maintain social media accounts for your Institute on social media platforms that we designate, which may include (without limitation) Facebook, Instagram, TikTok, LinkedIn and Twitter. We will create the account(s) on each platform that we designate (in our business judgment) for you and give you access to each account for your Institute. Our consent for you to manage the above-mentioned social media pages or profiles is not a blanket authorization for you to create any additional pages or profiles on the platforms above or on any other social media platform. You must obtain our prior written consent for each social media platform that you wish us to create for you to promote your Institute. Any content posted to any such approved page or profile must strictly comply with our Brand Standards and social media policy, and you must immediately remove any content that we, in our business judgment, deem to be in violation of our Brand Standards or social media policy. You must, at all times, ensure that the login id and passwords for each social media page and profile for your institute are accessible to us. We will have the right to use such login credentials to remove any content that we requested that you delete but which you failed to remove. We alone will be, and at all times will remain, the sole owner of the copyrights to all material which appears on any Abbey Road Institute website / subdomain (including, the website / subdomain for your Institute) and any social media page(s) we or you establish and maintain regarding Abbey Road Institute, including any and all material you may post as provided above. We will also be the sole owner of the copyrights to all material which appear on any social media page or profile that is created for your Institute. Ownership of the (i) URL (uniform resource locator) and other identifiers associated with any such web site and (ii) handle, vanity URL or other identifiers associated with any social media page or profile that is created and/or maintained for your Institute shall vest exclusively in us. You must permanently and irrevocably assign to us, in perpetuity throughout the world, any and all rights and interests to such social media pages and profiles, and the content therein, upon our request. We may establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee or licensee e-mail or other electronic messages, System discussion forums and systemwide communications (among other activities) can be effected. Computer and Point of Sale System Before the commencement of operation of the licensed Business, you must purchase the required computer hardware, software, audio/studio recording equipment (and other specialist equipment), wired and/or wireless Internet connections and service, required dedicated telephone and power lines, “smart phone” automated customer purchase tracking facilities and other computer-related accessories, peripherals and equipment (the “Computer and Point of Sale System”). Your Computer and Point of Sale System will also include the hardware you are required to purchase for your student and studio computer workstations, which shall each have an estimated life span of at least seven (7) to eight (8) years. You must obtain high-speed communications access for your Computer and Point of Sale System, such as broadband or other high-speed capacity. You must also maintain a functioning e-mail address for your Business. You must provide all assistance we require to bring your Computer and Point of Sale System on-line with our headquarters computer at the earliest possible time and to maintain this connection as we require. You must input and maintain in your Computer and Point of Sale System all data and information which we prescribe in our Brand Standards, in our proprietary software and manuals, and otherwise. We will have independent, direct and real-time access to your Computer and Point of Sale System and we may retrieve from your Computer and Point of Sale System all information that we consider necessary, desirable or appropriate. We will bear the telephone costs of this information retrieval. You must accurately, consistently and completely record, structure, capture and provide through the Computer and Point of Sale System all information concerning the operation

23 Standards. Any websites or other modes of electric commerce that we design, establish or maintain (including the website or webpage for your Institute) may – in addition to advertising and promoting the programs, products, Courses or services available at your Institute – also be devoted in part to offering Business licenses for sale and be utilized by us to exploit the electronic commerce rights which we alone reserve in Section 3.03 of the License Agreement. You will be expected to, and shall throughout the term hereof, continuously manage and maintain social media accounts for your Institute on social media platforms that we designate, which may include (without limitation) Facebook, Instagram, TikTok, LinkedIn and Twitter. We will create the account(s) on each platform that we designate (in our business judgment) for you and give you access to each account for your Institute. Our consent for you to manage the above-mentioned social media pages or profiles is not a blanket authorization for you to create any additional pages or profiles on the platforms above or on any other social media platform. You must obtain our prior written consent for each social media platform that you wish us to create for you to promote your Institute. Any content posted to any such approved page or profile must strictly comply with our Brand Standards and social media policy, and you must immediately remove any content that we, in our business judgment, deem to be in violation of our Brand Standards or social media policy. You must, at all times, ensure that the login id and passwords for each social media page and profile for your institute are accessible to us. We will have the right to use such login credentials to remove any content that we requested that you delete but which you failed to remove. We alone will be, and at all times will remain, the sole owner of the copyrights to all material which appears on any Abbey Road Institute website / subdomain (including, the website / subdomain for your Institute) and any social media page(s) we or you establish and maintain regarding Abbey Road Institute, including any and all material you may post as provided above. We will also be the sole owner of the copyrights to all material which appear on any social media page or profile that is created for your Institute. Ownership of the (i) URL (uniform resource locator) and other identifiers associated with any such web site and (ii) handle, vanity URL or other identifiers associated with any social media page or profile that is created and/or maintained for your Institute shall vest exclusively in us. You must permanently and irrevocably assign to us, in perpetuity throughout the world, any and all rights and interests to such social media pages and profiles, and the content therein, upon our request. We may establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee or licensee e-mail or other electronic messages, System discussion forums and systemwide communications (among other activities) can be effected. Computer and Point of Sale System Before the commencement of operation of the licensed Business, you must purchase the required computer hardware, software, audio/studio recording equipment (and other specialist equipment), wired and/or wireless Internet connections and service, required dedicated telephone and power lines, “smart phone” automated customer purchase tracking facilities and other computer-related accessories, peripherals and equipment (the “Computer and Point of Sale System”). Your Computer and Point of Sale System will also include the hardware you are required to purchase for your student and studio computer workstations, which shall each have an estimated life span of at least seven (7) to eight (8) years. You must obtain high-speed communications access for your Computer and Point of Sale System, such as broadband or other high-speed capacity. You must also maintain a functioning e-mail address for your Business. You must provide all assistance we require to bring your Computer and Point of Sale System on-line with our headquarters computer at the earliest possible time and to maintain this connection as we require. You must input and maintain in your Computer and Point of Sale System all data and information which we prescribe in our Brand Standards, in our proprietary software and manuals, and otherwise. We will have independent, direct and real-time access to your Computer and Point of Sale System and we may retrieve from your Computer and Point of Sale System all information that we consider necessary, desirable or appropriate. We will bear the telephone costs of this information retrieval. You must accurately, consistently and completely record, structure, capture and provide through the Computer and Point of Sale System all information concerning the operation

22 who agrees to participate in your international/national advertising campaign, you must (i) include the address, phone number, email address and website of such franchisee and (ii) display each franchisee’s Institute in the advertising campaign with an equal level of importance to your Institute. Each participating franchisee will be required to pay an equal share of the costs of procuring, placing and paying for the joint international and/or national advertising campaign. You must submit to us for approval, before use or dissemination, copies of all proposed advertising you intend to use in connection with your joint international/national advertising campaign. Our approval of any of your proposed advertising may be withheld for any or no reason. Business Directory Advertising We reserve the right to require you, upon written notice from us, to list your Business in all free or paid print and/or electronic alphabetic directories (such as “White Pages”) and continually in all print and/or electronic classified directories (collectively and including “White Pages,” the “Business Directories”), including but not limited to Yelp, Google Maps and similar third-party business directories, serving the geographic area in which your Institute is located under headings designated by us. We may annually furnish you with demographic information and recommendations regarding which Business Directory(ies) in the geographic area in which your Institute is located you should advertise in for the coming year. If we do so, you must procure, place and pay for all of your White Pages advertising and any Business Directories advertising we may require. We may specify the size, style and content of your Business Directories advertising and may require you to utilize the services of a classified telephone directory advertising or placement agency we designate. In lieu of individualized Business Directories advertising for your licensed Business, we may instead require you and all other Businesses situated within a geographic area served by one or more Business Directories print or electronic directories (including Businesses owned or franchised or licensed by us or our affiliates) collectively to prepare, place and equally share in the cost of combined Business Directories advertisements featuring, and treating identically, all such Businesses. Any expenditure you make for White Pages or Business Directories advertising will be in addition to, and not included in, those sums which the License Agreement requires you to expend for local advertising and promotion. Additionally, we may require you to retain the services of a search engine optimization (“SEO”) company to improve your website’s visibility to search engines and their users. If we do so, you must use your best efforts to retain a reputable SEO company to enhancing your website’s visibility and drive traffic to your website, at your expense. Other Advertising Information You are not required to participate in any other advertising fund. There is no obligation for us to maintain any advertising program or to spend any amount on advertising in your geographic area. We may advertise using social media, internet, print, radio and television, with local, regional, national and international coverage. We may employ both an in-house advertising department and national, regional, or international advertising agencies or other contractors. You may develop advertising materials for your own use using the brand guidance and assets we provide to you, at your own cost. As stated above, we must approve these advertising materials in advance and in writing, but if we do not respond within ten business days after receiving your proposed advertising material, the material is disapproved. Web Sites/Social Media We will design a website / subdomain, for the promotion of your licensed Business that will be accessible through one or more uniform resource locators (“URL’s”). In our business judgment, we may own and we reserve the right to exercise controls over such website / subdomain in the event of your mishandling of such website / subdomain. The website / subdomain for your Institute will include information we or our affiliate may populate from our corporate website as well as template pages that you must customize to reflect the information specific to your Institute (such as, the Institute’s address, contact information, curriculum, staff members, teachers, etc.). Throughout the Initial Term and any Successor Term, you must maintain the website / subdomain for your Institute, updating when necessary, any information that may be out of date, and regularly uploading photos and creating relevant and high-quality blog, video and audio content. Your customization and maintenance of your Institute’s website must be conducted in strict accordance with our Brand