Acuity Scheduling
Mandatoryare required to use all software and applications that we specify and pay any subscription or access fees associated with them. The current required software and applications are Acuity Scheduling, Qu
From the filings
HQ-led decisions
Créatif
EducationSoftware purchasing at Créatif is controlled by a tight HQ team led by President & CEO Jaya Aiyar and Co-owner/CTO Sriram Dayanandan. The system currently mandates Acuity Scheduling and uses common social and financial tools across its 4 total units. With only 3 franchised locations, the addressable market is extremely small, making this a niche, high-touch sales target.
For software vendors selling into US franchise brands.
Live signals
Total units
4
3 franchised
Unit growth YoY
-25%
vs prior filing
AUV
$202K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$25K
per unit
Investment range
$104K–$350K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Facebook
u must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, I
Instagram
e, you may do cooperative advertising with other Creatif franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, LinkedIn,
LinkedIn
erly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, blogs and
QuickBooks Online
e all software and applications that we specify and pay any subscription or access fees associated with them. The current required software and applications are Acuity Scheduling, Quickbooks Online an
TikTok
rtising with other Creatif franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, or any other
Twitter
nish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram,
YouTube
tive advertising with other Creatif franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, or
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 6
During the first 2 years of the term of your franchise agreement, you are required to use an accounting firm designated by us.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The Square POS System allows us to independently and remotely access all of your sales data, including your Gross Revenue, through the Internet.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within fifteen (15) days after the close of each calendar quarter and within ninety (90) days after the close of each fiscal year, Franchisee will furnish Franchisor a full and complete written statement of income and expense and a profit and loss statement for the operation of the Franchised Business during said…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, Tvara LLC, is the sole designated supplier of our proprietary software, Creatif Studio Manager and Art Pad.
Is there a franchisee advisory council, association or committee?
YesItem 11
The Franchise Agreement gives us the right, in our discretion, to create a franchisee advisory council to communicate ideas, including proposed advertising policies.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
9000Item 8
As of June 30, 2025, the date of our fiscal year end, we received $9,000 of revenue from software licensing required by franchisees, which makes up 6.85% of our total revenue of $131,431.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
60Item 8
We estimate that your purchase or lease of products, supplies and services from approved suppliers (or those which meet our specifications) will represent approximately 60% of your costs to establish your Franchised Business and approximately 60-70% of your costs for ongoing operation.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
Along with your written request that we approve a proposed item or supplier, you must pay an Evaluation Fee of One Thousand Dollars ($1,000), to offset our cost for time, review and testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
assign, at our option, your telephone numbers, directory and internet listings, and social media and software accounts and the lease for the location.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
conduct inspections of your Franchised Business, at the frequency and duration that we deem advisable.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
No site may be used for the location of the Franchised Business unless it is consented to in writing by Franchisor.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.
Is a minimum grand opening advertising spend required?
YesItem 11
We require you to spend at least Five Thousand Dollars ($5,000.00) in opening advertising and promotional activities prior to and within the first thirty (30) days following the opening of your Franchised Business in your territory.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
Franchisee shall spend monthly, throughout the term of this Agreement, not less than One Thousand Dollars ($1,000.00) per month for a One-Room Studio or Two-Room Studio and Two Hundred and Fifty Dollars ($250) per month for a On-The-Move on advertising for the Franchised Business in the Territory (“Local Advertising”).
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Accept and honor all loyalty cards, promotional coupons, or other System-wide offers, on a uniform basis, as accepted by other franchisees in the System.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all equipment, fixtures, inventory, supplies and services from our designated suppliers and contractors or in accordance with our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all equipment, fixtures, inventory, supplies and services from our designated suppliers and contractors or in accordance with our specifications.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee must execute documents, including but not limited to, the Authorization attached as Attachment 3, that allow Franchisor to automatically take the Royalty Fee and Brand Fund Contribution due as well as other sums due Franchisor, from business bank accounts or via electronic funds transfers or Automated…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase and use the point-of-sale system (“POS System”) we specify, and have the latest versions of hardware, software and computer platforms to operate the POS System.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The Square POS System allows us to independently and remotely access all of your sales data, including your Gross Revenue, through the Internet.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to impose a reasonable fee for tuition and/or attendance for all additional training programs, including the annual business meeting or convention.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
If you fail to attend any mandatory training program, you are required to obtain the training at a location we designate, at your sole cost, which includes tuition at the then-current rate, plus all of your travel costs and our trainer’s travel costs.
The filing answers no to 3 questions
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at Créatif
Créatif is an education-focused franchise with a tiny physical footprint: 4 total units (3 franchised, 1 company-owned) reporting an Average Unit Volume of $201,889. The system saw a 25% decline in unit count year-over-year, shrinking from a previous base. For software vendors, this is a micro-account with highly centralized purchasing and no multi-unit operators. The small size demands a direct, relationship-driven sales approach rather than a scaled land-and-expand strategy.
Addressing the royalty structure, franchisees pay 7.0% of gross revenue. The initial franchise term runs for 10 years. With only 5 operators mapped across roughly 5 located units, and zero operators in the 2-9, 10-24, or 25+ unit bands, this is a system entirely composed of single-unit franchisees. The top states by location are California (1), New Jersey (1), and South Carolina (1).
Who controls software purchasing
Decision-making power is concentrated at HQ. The 2025 FDD lists Jaya Aiyar as President & CEO and Sriram Dayanandan as Co-owner and CTO. In a system of this size, these two individuals are the de facto buying center for any technology or operational software. No regional or multi-unit operator layer exists to influence or block a sale. Vendors should target the CTO for technical evaluations and the CEO for budget and contract approvals. The organization appears independently owned, with no parent company on file.
Mandated and current tech stack
The only explicitly mandated technology is Acuity Scheduling, which franchisees are required to use. Item 11 of the FDD confirms this mandate. Beyond scheduling, the brand's digital presence relies on QuickBooks Online for accounting and six social media platforms: Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube. Notably absent is a mandated point-of-sale system, which may represent a gap or simply an omission from the current disclosure. The absence of a named POS or broader operational suite suggests potential whitespace for vendors with education-specific management platforms.
Procurement, renewals, and timing
Item 8 of the 2025 FDD contains no extract describing a procurement model, designated supplier list, or approved vendor program. This lack of formal procurement guardrails means purchasing decisions are likely made ad hoc by HQ leadership. Vendors face no mandatory RFP process or pre-approved vendor lock-in, but they also have no regulatory hook to force consideration.
Renewal terms under Item 17 allow a franchisee in good standing to sign a single 10-year successor agreement, unless the franchisor decides in its sole discretion to withdraw from the geographical area. This long renewal cadence, combined with negative unit growth and a declining base, means software switching events are infrequent. The most practical trigger for a vendor conversation is a change in HQ strategy or a direct pain-point discovery call with the CTO. There is no predictable contract window based on term cycles alone.
How to read the Créatif FDD
The full 2025 Franchise Disclosure Document provides the legal and operational specifics a vendor needs to build a credible pitch. Review Item 1 for the full executive roster, Item 11 for all mandatory and recommended technology vendors, and Item 17 for the exact renewal and termination conditions. The embedded viewer below lets you search these sections directly. When you’re ready to prioritize accounts across the franchise economy, FranCloud can rank systems by technology adoption and procurement posture.
Questions vendors ask
Créatif, answered from the filing
President & CEO Jaya Aiyar and Co-owner/CTO Sriram Dayanandan are the key executives listed in the 2025 FDD. With a sub-5-unit system, purchasing decisions are centralized with this leadership team.
The 2025 FDD mandates Acuity Scheduling. Other visible tech includes QuickBooks Online for financials and a standard suite of social media platforms: Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube.
There are 4 total units: 3 franchised and 1 company-owned. Unit growth declined by 25% year-over-year. Operators are located in CA, NJ, and SC.
The 2025 FDD does not disclose a specific procurement model in Item 8. The franchisor has not published designated or approved supplier lists in the available extract, suggesting an open or undefined procurement environment.
The initial term is 10 years, with a single 10-year renewal available if in good standing. With only 3 franchised units and recent negative growth, contract windows are rare and entirely at the discretion of HQ.
The 2025 FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below. It contains all mandatory disclosures, including Item 11 tech obligations and Item 17 renewal terms.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
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Operator footprint
Who runs the locations
5 operators run 5 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit5
Top states by locations
| CA | 1 |
|---|---|
| NJ | 1 |
| SC | 1 |
Related Education brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.