We will direct all programs the Brand Fund finances, with sole control over and ownership of all creative and business aspects of the Fund’s activities. The Brand Fund may pay for, among other things, preopening support and franchisee training; creating, preparing, producing, and placing video, audio, written, and other tangible materials, Digital Marketing, and Social Media; developing, maintaining, and administering one or more System Websites and other e-commerce strategies; creating and administering national, regional, multi-regional, local, and multi-local marketing, advertising, and lead-generation programs (which may include spending Brand Fund contributions in specific geographic markets or directing Brand Fund contributions to individual or groups of franchisees to spend on marketing, advertising, and lead-generation programs in their own markets); using advertising, promotion, and marketing agencies and other advisors to provide assistance (including paying retainer and management fees); establishing regional and national promotions (including contests) and partnerships and hiring spokespersons and digital influencers to promote the 7 BREW brand; engaging in reputation-management activities; establishing and operating on-line systems and other vehicles for centralized customer interaction; supporting public relations, market research, and other advertising, promotion, marketing, and brand-related activities; creating and implementing customer-satisfaction surveys; organizing and hosting franchisee conferences, conventions, and meetings; supporting and hosting charitable or nonprofit events and community-based activities; funding visits by our executives, other personnel, and third-party service providers to 7 BREW Stores to establish, enforce, and confirm compliance with the 7 BREW Store culture; and funding technology initiatives for 7 BREW Stores, including mobile training and operational performance software, cloud-based franchise-management solutions, IT phone support and database maintenance, online ordering and loyalty subscriptions, iPad mobile device management, and e-learning solutions. (“Digital Marketing” means any domain name, homepage, electronic address, metatag, or other marketing in connection with any website or other online presence. “Social Media” means blogs, common social networks like 34 7 BREW FDD (2026) 1628431853.4 Facebook and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, file, audio, and video-sharing sites, and other similar social-networking media or tools, both existing and developed in the future.)
From the filings
7 BREW
Quick service restaurant7 Brew's franchise agreement puts software purchasing under HQ control: franchisees must use the Computer System that 7 Brew periodically specifies, including POS, mobile-app ordering, and online inventory ordering. The system spans 602 units, 578 of them franchised, giving vendors a sizable and fast-growing base to sell into.
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
4.5% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Recorded percentage components
These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.
1recorded components (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
We will direct all programs the Brand Fund finances, with sole control over and ownership of all creative and business aspects of the Fund’s activities. The Brand Fund may pay for, among other things, preopening support and franchisee training; creating, preparing, producing, and placing video, audio, written, and other tangible materials, Digital Marketing, and Social Media; developing, maintaining, and administering one or more System Websites and other e-commerce strategies; creating and administering national, regional, multi-regional, local, and multi-local marketing, advertising, and lead-generation programs (which may include spending Brand Fund contributions in specific geographic markets or directing Brand Fund contributions to individual or groups of franchisees to spend on marketing, advertising, and lead-generation programs in their own markets); using advertising, promotion, and marketing agencies and other advisors to provide assistance (including paying retainer and management fees); establishing regional and national promotions (including contests) and partnerships and hiring spokespersons and digital influencers to promote the 7 BREW brand; engaging in reputation-management activities; establishing and operating on-line systems and other vehicles for centralized customer interaction; supporting public relations, market research, and other advertising, promotion, marketing, and brand-related activities; creating and implementing customer-satisfaction surveys; organizing and hosting franchisee conferences, conventions, and meetings; supporting and hosting charitable or nonprofit events and community-based activities; funding visits by our executives, other personnel, and third-party service providers to 7 BREW Stores to establish, enforce, and confirm compliance with the 7 BREW Store culture; and funding technology initiatives for 7 BREW Stores, including mobile training and operational performance software, cloud-based franchise-management solutions, IT phone support and database maintenance, online ordering and loyalty subscriptions, iPad mobile device management, and e-learning solutions. (“Digital Marketing” means any domain name, homepage, electronic address, metatag, or other marketing in connection with any website or other online presence. “Social Media” means blogs, common social networks like 34 7 BREW FDD (2026) 1628431853.4 Facebook and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, file, audio, and video-sharing sites, and other similar social-networking media or tools, both existing and developed in the future.)
We will direct all programs the Brand Fund finances, with sole control over and ownership of all creative and business aspects of the Fund’s activities. The Brand Fund may pay for, among other things, preopening support and franchisee training; creating, preparing, producing, and placing video, audio, written, and other tangible materials, Digital Marketing, and Social Media; developing, maintaining, and administering one or more System Websites and other e-commerce strategies; creating and administering national, regional, multi-regional, local, and multi-local marketing, advertising, and lead-generation programs (which may include spending Brand Fund contributions in specific geographic markets or directing Brand Fund contributions to individual or groups of franchisees to spend on marketing, advertising, and lead-generation programs in their own markets); using advertising, promotion, and marketing agencies and other advisors to provide assistance (including paying retainer and management fees); establishing regional and national promotions (including contests) and partnerships and hiring spokespersons and digital influencers to promote the 7 BREW brand; engaging in reputation-management activities; establishing and operating on-line systems and other vehicles for centralized customer interaction; supporting public relations, market research, and other advertising, promotion, marketing, and brand-related activities; creating and implementing customer-satisfaction surveys; organizing and hosting franchisee conferences, conventions, and meetings; supporting and hosting charitable or nonprofit events and community-based activities; funding visits by our executives, other personnel, and third-party service providers to 7 BREW Stores to establish, enforce, and confirm compliance with the 7 BREW Store culture; and funding technology initiatives for 7 BREW Stores, including mobile training and operational performance software, cloud-based franchise-management solutions, IT phone support and database maintenance, online ordering and loyalty subscriptions, iPad mobile device management, and e-learning solutions. (“Digital Marketing” means any domain name, homepage, electronic address, metatag, or other marketing in connection with any website or other online presence. “Social Media” means blogs, common social networks like 34 7 BREW FDD (2026) 1628431853.4 Facebook and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, file, audio, and video-sharing sites, and other similar social-networking media or tools, both existing and developed in the future.)
We will direct all programs the Brand Fund finances, with sole control over and ownership of all creative and business aspects of the Fund’s activities. The Brand Fund may pay for, among other things, preopening support and franchisee training; creating, preparing, producing, and placing video, audio, written, and other tangible materials, Digital Marketing, and Social Media; developing, maintaining, and administering one or more System Websites and other e-commerce strategies; creating and administering national, regional, multi-regional, local, and multi-local marketing, advertising, and lead-generation programs (which may include spending Brand Fund contributions in specific geographic markets or directing Brand Fund contributions to individual or groups of franchisees to spend on marketing, advertising, and lead-generation programs in their own markets); using advertising, promotion, and marketing agencies and other advisors to provide assistance (including paying retainer and management fees); establishing regional and national promotions (including contests) and partnerships and hiring spokespersons and digital influencers to promote the 7 BREW brand; engaging in reputation-management activities; establishing and operating on-line systems and other vehicles for centralized customer interaction; supporting public relations, market research, and other advertising, promotion, marketing, and brand-related activities; creating and implementing customer-satisfaction surveys; organizing and hosting franchisee conferences, conventions, and meetings; supporting and hosting charitable or nonprofit events and community-based activities; funding visits by our executives, other personnel, and third-party service providers to 7 BREW Stores to establish, enforce, and confirm compliance with the 7 BREW Store culture; and funding technology initiatives for 7 BREW Stores, including mobile training and operational performance software, cloud-based franchise-management solutions, IT phone support and database maintenance, online ordering and loyalty subscriptions, iPad mobile device management, and e-learning solutions. (“Digital Marketing” means any domain name, homepage, electronic address, metatag, or other marketing in connection with any website or other online presence. “Social Media” means blogs, common social networks like 34 7 BREW FDD (2026) 1628431853.4 Facebook and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, file, audio, and video-sharing sites, and other similar social-networking media or tools, both existing and developed in the future.)
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
you must establish and maintain at your own expense a bookkeeping, accounting, and recordkeeping system conforming to the requirements and formats (including, at our option, the accounting methods and chart of accounts) we prescribe from time to time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
We will have independent, unlimited access and retrieval rights to the financial, sales, inventory, and other business-performance information and tools maintained on your Computer System (including Consumer Data but excluding employee records, as you control exclusively your labor relations and employment practices).
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within thirty (30) days after the end of each fiscal month, the Store’s operating statements and financial statements (including a balance sheet and cash-flow and profit-and-loss statements) as of the end of that fiscal month;
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We currently are an approved or designated supplier of certain technology subscription services (for example, point-of-sale, inventory management, scheduling management, tablet device management, and digital menu-board systems) and sample Marketing Materials (defined as advertising, marketing, promotional, and…
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
In the future, we have the right to designate other products and services that you must buy only from us, our affiliates, or designated or approved suppliers.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates have the right to derive revenue—in the form of promotional allowances, volume discounts, commissions, other discounts, performance payments, signing bonuses, rebates, marketing and advertising allowances, free products, and other economic benefits and payments—from suppliers that we…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
100Item 8
Collectively, your purchases and leases from us or our affiliates, from designated or approved suppliers, or according to our standards and specifications represent about 100% of your overall purchases and leases to establish and then to operate the Store.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
Testing and Actual As incurred Covers our actual costs of testing Evaluation Costs testing/evaluation new products/services or inspecting costs incurred new suppliers you propose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease any Operating Assets, products, or services from a supplier or distributor we have not then approved (if we require you to buy or lease the product or service only from an approved supplier or distributor), then you must establish to our reasonable satisfaction that the quality and…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
assigning telephone and telecopy numbers and directory listings
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
(3) any and all consequences if the Computer System is not properly operated, maintained, and upgraded; and (4) independently determining what is required for you to comply (and then complying) at all times with the most current version of the Payment Card Industry Data Security Standards, and with all Laws…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
we and our designated representatives and vendors (including “mystery” shoppers) have the right from time to time during your regular business hours (a) without prior notice to you, to inspect and evaluate the Store, observe and record operations (including through electronic monitoring), remove samples of products…
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We have the right to modify the Operations Manual periodically to reflect changes in Brand Standards, but those modifications will not alter your fundamental rights or status under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You will operate each 7 BREW Store at a specific location that we first must accept.
Marketing
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You must participate in, and comply with the requirements of, our gift/loyalty/stored-value card and other customer loyalty programs.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must buy or lease all Operating Assets and other products and services for the Store only according to Brand Standards and, if we require, only from manufacturers, suppliers, or distributors we designate or approve (which may include or be limited to us, our affiliates, and/or other restricted sources) at the…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must buy or lease all Operating Assets and other products and services for the Store only according to Brand Standards and, if we require, only from manufacturers, suppliers, or distributors we designate or approve (which may include or be limited to us, our affiliates, and/or other restricted sources) at the…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
Besides these items, you currently must buy all of the Store’s Operating Assets (defined above), point-of-sale and information-technology systems (including credit card processing services), product ingredients and inventory (including coffee, dairy products, syrups, cups, muffins, beverages and beverage mixes, and…
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must authorize us to debit your business checking or other account automatically for the Royalty, Brand Fund contribution, Tech Fees, and other amounts due under the Franchise Agreement or otherwise.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must participate in, and comply with the requirements of, our gift/loyalty/stored-value card and other customer loyalty programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The Store must have at least 2 fully-trained on-site managers.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must obtain and use the computer hardware and software, point-of-sale system, computer-related accessories and peripheral equipment, tablets, smart phones, on-line, digital, and mobile-app ordering systems, and on-line inventory-ordering system we periodically specify (the “Computer System”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We and our designee have continuous, unlimited, independent access to all operational information on the Computer System, excluding employee or employment- related information.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We have the right to require your Store managers to attend and complete satisfactorily various training courses and programs that we or third parties periodically offer during the franchise term at the times and locations we designate.
The filing answers no to 7 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
- Is a minimum grand opening advertising spend required?Item 7
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement
The vendor opportunity at 7 Brew
7 Brew operates 602 quick-service coffee units, 578 of them franchised, with franchised outlets up 94.6% year over year. Item 19 of the FDD includes a financial performance representation. For a software vendor, that growth curve means a steady pipeline of new-unit technology setups on top of the existing base.
Who controls software purchasing
Software purchasing decisions run through 7 Brew's headquarters. Item 11 requires every franchisee to obtain and use the Computer System 7 Brew periodically specifies — covering point-of-sale, tablets, smartphones, and online, digital, and mobile-app ordering, plus an online inventory-ordering system — and to use that system to report sales and operations data back to 7 Brew. Franchisees must also purchase the first year of software and hardware support at initial purchase and upgrade the system whenever 7 Brew requires it.
Tech named in the FDD, and what is actually required
The FDD names Facebook, Instagram, LinkedIn, and X (Twitter) in Item 11. Beyond the named Computer System, Item 8 designates 7 Brew or its affiliates as the approved or designated supplier of technology subscription services — point-of-sale, inventory management, scheduling management, tablet device management, and digital menu-board systems — along with sample marketing materials. Franchisees also must participate in 7 Brew's loyalty and digital-ordering programs once available.
Procurement, renewals, and timing
7 Brew runs an approved-supplier list under Item 8: besides the items above, franchisees buy operating assets, POS, and information-technology systems only from approved suppliers or to 7 Brew's specifications.
How to read the 7 Brew FDD
The embedded viewer below carries 7 Brew's 2026 Franchise Disclosure Document in full, including the Item 11 technology and Item 8 supplier-restriction language summarized above.
Talk to FranCloud for a ranked list of franchise systems like 7 Brew where the technology mandate and growth curve line up with your product.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
7 BREW, answered from the filing
Read the filing itself
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
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Operator footprint
Who runs the locations
65 operators run 252 mapped locations. 29 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| AR | 34 |
|---|---|
| AL | 30 |
| TX | 29 |
| OH | 18 |
| KY | 17 |
Ownership
The portfolio behind 7 BREW
Ownership: Blackstone.
Sibling brands
Related Quick service restaurant brands
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.