7 BREW vs Papa Murphy's

7 BREW’s 94.6% unit growth rewrites the math on TAM. A 578-unit franchised base adding roughly 500 net new locations this year means a conveyor belt of greenfield deployments—each one a mandatory POS, scheduling, and back-office sale. Papa Murphy’s 965 franchised units look larger on paper, but a -3.6% growth rate turns that installed base into a shrinking pool where every deal is a replacement battle against an entrenched incumbent. Timing alone makes the smaller chain the bigger pipeline: you sell into expansion, not erosion.

Budget tilts the same direction. 7 BREW’s investment range of $940k–$2.28M signals franchisees with capital and a unit-level P&L that can absorb a modern software stack; the $35k initial fee and 4.5% royalty suggest corporate isn’t squeezing operator margins dry. Papa Murphy’s lower entry point ($450k–$693k) and higher royalty (5%) point to thinner operator cash flow and more price-sensitive buyers. Terrain is a wash—both are QSR with approved-supplier procurement—so the vendor play is straightforward: get on the approved list and capture new openings. The meaningful tradeoff is installed base versus velocity. A large but declining TAM generates churn and price pressure; a smaller but compounding TAM generates net-new logos and multi-year stickiness.

Verdict: 7 BREW is the stronger software-sales opportunity right now.