From the filings

HQ-led decisions

2nd Family Home Care and Support Services

Health services

Software purchasing at 2nd Family Home Care and Support Services is controlled at the headquarters level, with President Chadmark Tracey and Vice President Joshua Markland listed as the key executives in the 2023 FDD. The franchise mandates a specific, integrated tech stack including AxisCare, Zoho One, and QuickBooks. The total addressable market is small, with only 5 total units (4 franchised, 1 company-owned).

For software vendors selling into US franchise brands.

Live signals

Total units
5
4 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2023
Royalty
5%
of gross sales
Ad fund
national + local
Initial fee
$53K
per unit
Investment range
$100K–$176K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.

5%+of gross sales (FY2023)

Ongoing fees: 5% of gross sales (FY2023)Royalty 5%. Total 5% of gross sales, from the fees this filing discloses. Drawn against a 15% reference scale.

15% reference

Royalty 5%

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

AxisCare
Mandatory
Industry softwareItem 8

p or desk-top computer that can operate the latest versions of software and computer platforms we require, which currently include: IPCed, Qvinci, Quickbooks Online, Zoho One, and AxisCare Home Care S

QuickBooks Online
Mandatory
AccountingItem 8

to have an internet-capable laptop or desk-top computer that can operate the latest versions of software and computer platforms we require, which currently include: IPCed, Qvinci, Quickbooks Online, Z

Qvinci
Mandatory
AccountingItem 8

equired to have an internet-capable laptop or desk-top computer that can operate the latest versions of software and computer platforms we require, which currently include: IPCed, Qvinci, Quickbooks O

Facebook
MarketingItem 11

nes. If feasible, you may do cooperative advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, L

Instagram
MarketingItem 11

ve advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok or

LinkedIn
MarketingItem 11

ou may do cooperative advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, I

TikTok
MarketingItem 11

ing with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok or any other

Twitter
MarketingItem 11

asible, you may do cooperative advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, Y

YouTube
MarketingItem 11

cooperative advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram,

Franchisor behaviours

What the franchisor requires

18 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 12 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We reserve the right to have remote and independent access to your revenue information and client data generated by and stored in your computer system.

How the franchisor buys

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

6

Item 8

approximately 6% of your costs for ongoing operation.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

If you request that we approve a proposed item or supplier, we may charge you a fee equal to our actual cost and expense of inspection and testing.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Upon the expiration or termination of this Agreement, Franchisor may exercise its authority, pursuant to such documents, to obtain any and all of Franchisee’s rights to the telephone numbers of the Franchised Business and all related telephone directory listings and other business listings, and all Internet listings…

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

Upon Franchisor’s request and at Franchisee’s sole cost and expense, Franchisee shall subscribe, to any such third-party provider for Quality Review Services to monitor the operations of the Franchised Business as directed by Franchisor.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Permit Franchisor or its agents, to inspect the Franchised Business office site and any services, products, or equipment, to determine whether they meet Franchisor’s then-current standards, specifications, and requirements.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

No commercial site may be used for the office site of the Franchised Business unless it is consented to in writing by Franchisor.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.

Is a minimum grand opening advertising spend required?

Yes

Item 11

We require you to spend at least $10,000.00 in opening advertising and promotional activities during the ninety (90) days following the opening of your Franchised Business.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

Commencing Month 13, you are required to spend at least (i) $1,000 per month, subject to increase to $2,000 per month or (ii) 2% of Gross Revenues, whichever is greater.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Franchise agreement

If a regional cooperative is established during the term of this Agreement, Franchisee agrees to sign all documents Franchisor requests to become a member of the cooperative according to the terms of the documents.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase all inventory, equipment, computer systems and certain software from our designated suppliers and contractors or in accordance with our specifications.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase all inventory, equipment, computer systems and certain software from our designated suppliers and contractors or in accordance with our specifications.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

At Franchisor’s request, Franchisee must execute documents that allow Franchisor to automatically take the Royalty Fee and System Marketing Fund Contribution due as well as other sums due Franchisor, from business bank accounts via electronic funds transfers.

People

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

Require all employees to comply with Franchisor’s standards for dress and identifying badges, as Franchisor may from time to time reasonably designate, so as to maintain the goodwill and reputation of Franchisor, the System and the Marks;

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We reserve the right to have remote and independent access to your revenue information and client data generated by and stored in your computer system.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We reserve the right to impose a reasonable fee for tuition and/or attendance for all additional training programs, including the annual business meeting or conference.

The filing answers no to 4 questions
  • Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8

The vendor opportunity at 2nd Family Home Care

2nd Family Home Care and Support Services represents a micro-cap franchise opportunity for software vendors. The system, headquartered in Maryland, consists of just 5 total units—4 franchised and 1 company-owned—according to the 2023 Franchise Disclosure Document. No average unit volume (AUV) is disclosed, and year-over-year unit growth is not available in our data. The royalty rate is 5.0% of gross revenue, and the initial franchise term runs for 10 years. For a vendor, the addressable market here is not in scale but in the potential to become a deeply embedded, mandated partner early in the system's lifecycle.

Who controls software purchasing

Decision-making authority is concentrated at the top. The FDD lists Chadmark Tracey as President and Joshua Markland as Vice President. With no multi-unit operators mapped in our corpus and a single company-owned location, there is no distributed franchisee buying center to navigate. Any software pitch must be directed to these HQ executives, who control the mandated technology stack and any future procurement decisions. The absence of a parent company confirms this is an independently owned brand, further centralizing control.

Mandated and current tech stack

The 2023 FDD mandates a comprehensive, if somewhat overlapping, suite of technology. Franchisees are required to use the proprietary 2nd Family App, AxisCare Home Care Software for home care operations, and IPCed. Financial and business management is handled through QuickBooks by Intuit Inc., QuickBooks Online by Intuit Inc., and Qvinci for consolidated reporting. The business suite is rounded out by Zoho One. This stack leaves little room for displacement in core operational, financial, or CRM functions, but may create gaps around specialized payroll, scheduling optimization, or compliance tools not covered by the existing mandates.

Procurement, renewals, and timing

The FDD does not provide an extract for Item 8, which typically outlines restrictions on purchasing from designated suppliers. This means the procurement model for non-mandated software is not publicly defined; it could range from an open market to a closed, HQ-approved list. The renewal structure offers some timing insight: after the initial 10-year term, franchisees in good standing can sign two additional successor agreements of 5 years each, unless the franchisor withdraws from the geographical area. With no disclosed unit growth and a small base, software contract windows are likely driven by HQ-led system changes rather than a steady churn of new franchisee onboarding.

How to read the 2nd Family Home Care FDD

The full 2023 FDD is embedded below for your analysis. Review Item 11 for the complete list of mandated technology and Item 17 for the precise renewal conditions. Pay close attention to any attached schedules that may define hardware or software standards. For vendors, the key question is whether your tool can complement the mandated AxisCare-Zoho-QuickBooks ecosystem without conflicting with the proprietary 2nd Family App. When you're ready to prioritize franchise targets by tech-stack fit and decision-maker accessibility, FranCloud can build a ranked list tailored to your product.

Questions vendors ask

2nd Family Home Care and Support Services, answered from the filing

The 2023 FDD lists Chadmark Tracey (President) and Joshua Markland (Vice President) as the principal officers. As a small, centrally-controlled system, purchasing decisions likely route through these executives.
The FDD mandates AxisCare Home Care Software for operations, Zoho One for business suite functions, QuickBooks and QuickBooks Online by Intuit for accounting, Qvinci for financial reporting, IPCed, and the proprietary 2nd Family App.
The system has 5 total units: 4 franchised and 1 company-owned. This is a very small, early-stage franchise based in Maryland, not disclosed to have multi-unit operators in our corpus.
The 2023 FDD does not include an extract for Item 8 procurement restrictions. Without that signal, the model for non-mandated software is not publicly defined, though mandated systems are strictly required.
The initial franchise term is 10 years. Renewals allow for two additional 5-year terms if in good standing. With only 5 units and no disclosed recent growth, contract cycles are likely infrequent and tied to HQ-driven initiatives.
The 2023 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below to analyze the full legal document, including the franchise agreement and technology exhibits.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

14 operators run 14 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit14

Top states by locations

PA4
TX4
OH2
GA2
NJ2

Ownership

The portfolio behind 2nd Family Home Care and Support Services

single_brand_holdco of 2nd Family.

Sibling brands

Related Health services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.