You are required to have an internet-capable laptop or desk-top computer that can operate the latest versions of software and computer platforms we require, which currently include: IPCed, Qvinci, Quickbooks Online, Zoho One. You must also purchase homecare business management software that we require. The current System requirement is AxisCare Home Care Software. The AxisCare Home Care Software is a web-based management system for the private duty homecare industry. The AxisCare Home Care Software is used for scheduling, case management, client communication and billing. We also require you to use email marketing and payroll processing software, a robodialer, background check provider, and VOIP phone system with computer texting capabilities through vendors of your choosing.
From the filings
2nd Family Home Care and Support Services
Health servicesSoftware purchasing at 2nd Family Home Care and Support Services is controlled at the headquarters level, with President Chadmark Tracey and Vice President Joshua Markland listed as the key executives in the 2023 FDD. The franchise mandates a specific, integrated tech stack including AxisCare, Zoho One, and QuickBooks. The total addressable market is small, with only 5 total units (4 franchised, 1 company-owned).
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
5% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Mandated & recommended tech
The systems vendors compete with
3 technology requirements are recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.
You must purchase and maintain at your sole cost and expense the computer systems that we specify. You are required to have an internet-capable laptop or desk-top computer that can operate the latest versions of software and computer platforms we require, which currently include: IPCed, Qvinci, Quickbooks Online, Zoho One, and AxisCare Home Care Software. We also require you to use email marketing and payroll processing software, a robodialer, background check provider, and VOIP phone system with computer texting capabilities through vendors of your choosing.
You must purchase and maintain at your sole cost and expense the computer systems that we specify. You are required to have an internet-capable laptop or desk-top computer that can operate the latest versions of software and computer platforms we require, which currently include: IPCed, Qvinci, Quickbooks Online, Zoho One, and AxisCare Home Care Software. We also require you to use email marketing and payroll processing software, a robodialer, background check provider, and VOIP phone system with computer texting capabilities through vendors of your choosing.
We do not provide for placement of local advertising on your behalf, and we have no obligation to spend any amount on advertising in your area or territory. You are responsible for local advertising placement. You must list the Franchised Business in local business directories, including, but not limited to, listings on Internet search engines. If feasible, you may do cooperative advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok or any other social media and/or networking site without our prior written approval.
We do not provide for placement of local advertising on your behalf, and we have no obligation to spend any amount on advertising in your area or territory. You are responsible for local advertising placement. You must list the Franchised Business in local business directories, including, but not limited to, listings on Internet search engines. If feasible, you may do cooperative advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok or any other social media and/or networking site without our prior written approval. System-wide Brand Fund (Franchise Agreement, Section 13.3)
We do not provide for placement of local advertising on your behalf, and we have no obligation to spend any amount on advertising in your area or territory. You are responsible for local advertising placement. You must list the Franchised Business in local business directories, including, but not limited to, listings on Internet search engines. If feasible, you may do cooperative advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok or any other social media and/or networking site without our prior written approval. System-wide Brand Fund (Franchise Agreement, Section 13.3)
We do not provide for placement of local advertising on your behalf, and we have no obligation to spend any amount on advertising in your area or territory. You are responsible for local advertising placement. You must list the Franchised Business in local business directories, including, but not limited to, listings on Internet search engines. If feasible, you may do cooperative advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok or any other social media and/or networking site without our prior written approval. System-wide Brand Fund (Franchise Agreement, Section 13.3)
We do not provide for placement of local advertising on your behalf, and we have no obligation to spend any amount on advertising in your area or territory. You are responsible for local advertising placement. You must list the Franchised Business in local business directories, including, but not limited to, listings on Internet search engines. If feasible, you may do cooperative advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok or any other social media and/or networking site without our prior written approval.
We do not provide for placement of local advertising on your behalf, and we have no obligation to spend any amount on advertising in your area or territory. You are responsible for local advertising placement. You must list the Franchised Business in local business directories, including, but not limited to, listings on Internet search engines. If feasible, you may do cooperative advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok or any other social media and/or networking site without our prior written approval. System-wide Brand Fund (Franchise Agreement, Section 13.3)
Franchisor behaviours
What the franchisor requires
22 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to have remote and independent access to your revenue information and client data generated by and stored in your computer system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
12.2.2 Within thirty (30) days after the close of each calendar quarter and within ninety (90) days after the close of each fiscal year, Franchisee will furnish Franchisor a full and complete written statement of income and expense and a profit and loss statement for the operation of the Franchised Business during…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may in the future modify or establish other sales reporting systems, as we deem appropriate, for the accurate and expeditious reporting of Gross Revenue and delivery of our products and services.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
6Item 8
approximately 6% of your costs for ongoing operation.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you request that we approve a proposed item or supplier, we may charge you a fee equal to our actual cost and expense of inspection and testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon the expiration or termination of this Agreement, Franchisor may exercise its authority, pursuant to such documents, to obtain any and all of Franchisee’s rights to the telephone numbers of the Franchised Business and all related telephone directory listings and other business listings, and all Internet listings…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Upon Franchisor’s request and at Franchisee’s sole cost and expense, Franchisee shall subscribe, to any such third-party provider for Quality Review Services to monitor the operations of the Franchised Business as directed by Franchisor.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Permit Franchisor or its agents, to inspect the Franchised Business office site and any services, products, or equipment, to determine whether they meet Franchisor’s then-current standards, specifications, and requirements.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 17
Modification of the agreement Sections 9.4, 14.6, No oral modifications generally, but we may 19.1.4 and 21.4 change the Operations Manual and System standards at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
No commercial site may be used for the office site of the Franchised Business unless it is consented to in writing by Franchisor.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.
Is a minimum grand opening advertising spend required?
YesItem 11
We require you to spend at least $10,000.00 in opening advertising and promotional activities during the ninety (90) days following the opening of your Franchised Business.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Commencing Month 13, you are required to spend at least (i) $1,000 per month, subject to increase to $2,000 per month or (ii) 2% of Gross Revenues, whichever is greater.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If a regional cooperative is established during the term of this Agreement, Franchisee agrees to sign all documents Franchisor requests to become a member of the cooperative according to the terms of the documents.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all inventory, equipment, computer systems and certain software from our designated suppliers and contractors or in accordance with our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all inventory, equipment, computer systems and certain software from our designated suppliers and contractors or in accordance with our specifications.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
At Franchisor’s request, Franchisee must execute documents that allow Franchisor to automatically take the Royalty Fee and System Marketing Fund Contribution due as well as other sums due Franchisor, from business bank accounts via electronic funds transfers.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Require all employees to comply with Franchisor’s standards for dress and identifying badges, as Franchisor may from time to time reasonably designate, so as to maintain the goodwill and reputation of Franchisor, the System and the Marks;
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to have remote and independent access to your revenue information and client data generated by and stored in your computer system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to impose a reasonable fee for tuition and/or attendance for all additional training programs, including the annual business meeting or conference.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
If we require it, you must attend mandatory additional training offered by us for up to three (3) days each year at a location we designate and attend an annual P a g e | 18 2nd Family Franchising, LLC, FDD 2023 A business meeting or franchisee conference for up to three (3) days each year at a location we designate.
The filing answers no to 4 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
The vendor opportunity at 2nd Family Home Care
2nd Family Home Care and Support Services represents a micro-cap franchise opportunity for software vendors. The system, headquartered in Maryland, consists of just 5 total units—4 franchised and 1 company-owned—according to the 2023 Franchise Disclosure Document. No average unit volume (AUV) is disclosed, and year-over-year unit growth is not available in our data. For a vendor, the addressable market here is not in scale but in the potential to become a deeply embedded, mandated partner early in the system's lifecycle.
Who controls software purchasing
Decision-making authority is concentrated at the top. The FDD lists Chadmark Tracey as President and Joshua Markland as Vice President. With no multi-unit operators mapped in our corpus and a single company-owned location, there is no distributed franchisee buying center to navigate. Any software pitch must be directed to these HQ executives, who control the mandated technology stack and any future procurement decisions. The absence of a parent company confirms this is an independently owned brand, further centralizing control.
Mandated and current tech stack
The 2023 FDD mandates a comprehensive, if somewhat overlapping, suite of technology. Franchisees are required to use the proprietary 2nd Family App, AxisCare Home Care Software for home care operations, and IPCed. Financial and business management is handled through QuickBooks by Intuit Inc., QuickBooks Online by Intuit Inc., and Qvinci for consolidated reporting. The business suite is rounded out by Zoho One. This stack leaves little room for displacement in core operational, financial, or CRM functions, but may create gaps around specialized payroll, scheduling optimization, or compliance tools not covered by the existing mandates.
Procurement, renewals, and timing
The FDD does not provide an extract for Item 8, which typically outlines restrictions on purchasing from designated suppliers. This means the procurement model for non-mandated software is not publicly defined; it could range from an open market to a closed, HQ-approved list. The renewal structure offers some timing insight: after the initial 10-year term, franchisees in good standing can sign two additional successor agreements of 5 years each, unless the franchisor withdraws from the geographical area. With no disclosed unit growth and a small base, software contract windows are likely driven by HQ-led system changes rather than a steady churn of new franchisee onboarding.
How to read the 2nd Family Home Care FDD
The full 2023 FDD is embedded below for your analysis. Review Item 11 for the complete list of mandated technology and Item 17 for the precise renewal conditions. Pay close attention to any attached schedules that may define hardware or software standards. For vendors, the key question is whether your tool can complement the mandated AxisCare-Zoho-QuickBooks ecosystem without conflicting with the proprietary 2nd Family App. When you're ready to prioritize franchise targets by tech-stack fit and decision-maker accessibility, FranCloud can build a ranked list tailored to your product.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
2nd Family Home Care and Support Services, answered from the filing
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Operator footprint
Who runs the locations
5 operators run 5 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| TX | 2 |
|---|---|
| PA | 1 |
| OH | 1 |
| GA | 1 |
Ownership
The portfolio behind 2nd Family Home Care and Support Services
Ownership: 2nd Family.
Sibling brands
Related Health services brands
Primary franchise filings · updated June 2026. Read the original filing for definitions, conditions, and qualifications.