nes. If feasible, you may do cooperative advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, L
From the filings
2nd Family Franchising
Health servicesSoftware purchasing decisions at 2nd Family Franchising are controlled at the franchisor level, with the brand mandating specific technology systems across its 24 franchised locations. The franchise operates in health services, with a single company-owned unit and an average unit volume of $1,726,053. For software vendors, the addressable market is 24 franchised units, each required to use mandated email marketing and home care software platforms, plus payroll processing tools.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6.5%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
ve advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok or
ou may do cooperative advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, I
ing with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok or any other
asible, you may do cooperative advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, Y
cooperative advertising with other 2nd Family® franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram,
Franchisor behaviours
What the franchisor requires
20 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have remote and independent access to your revenue information and client data generated by and stored in your computer system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within thirty (30) days after the close of each calendar quarter and within ninety (90) days after the close of each fiscal year, Franchisee will furnish Franchisor a full and complete written statement of income and expense and a profit and loss statement for the operation of the Franchised Business during said…
How the franchisor buys
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In our recent fiscal year ending December 31, 2025, neither we nor any of our affiliates has received any revenue from franchisees’ required purchases or leases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We receive a 10% rebate on printed items purchased through our e-commerce store to offset our costs to set up and maintain this platform.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
5Item 8
We estimate that your purchase or lease of products, supplies and services from approved suppliers (or those which meet our specifications) will represent approximately 15% - 50% of your costs to establish your Franchised Business and approximately 5% - 15% of your costs for ongoing operation.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you request that we approve a proposed item or supplier, we may charge you a fee equal to our actual cost and expense of inspection and testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon the expiration or termination of this Agreement, Franchisor may exercise its authority, pursuant to such documents, to obtain any and all of Franchisee’s rights to the telephone numbers of the Franchised Business and all related telephone directory listings and other business listings, and all Internet listings…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 6
We may establish quality assurance programs conducted by third-party providers, such as, by way of example only, customer satisfaction surveys and periodic quality audits, to monitor the operations of your Franchised Business.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
No site may be used for the office premises of the Franchised Business unless it is consented to in writing by Franchisor.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Notwithstanding the foregoing, Franchisee may not maintain any business profile on Facebook, Instagram, X (Twitter), Bluesky, LinkedIn, YouTube, Threads, Tik Tok, blogs, or any other social media and/or networking site without Franchisor’s prior written approval, and use of any social media accounts shall be in…
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee shall spend at least Ten Thousand Dollars ($10,000.00) on Local Advertising and promotional activities in the Protected Area within the first ninety (90) days after the opening of the Franchised Business to promote the opening of the Franchisee’s Franchised Business.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Commencing Month 13, you are required to spend at least (i) $1,000 per month, subject to increase to $2,000 per month or (ii) 2% of Gross Revenues, whichever is greater.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a cooperative is established during the term of your Franchise Agreement, you must sign all documents we request and become a member of the cooperative according to the terms of the documents.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all inventory, equipment, computer systems and certain software from our designated suppliers and contractors or in accordance with our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all inventory, equipment, computer systems and certain software from our designated suppliers and contractors or in accordance with our specifications.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
At Franchisor’s request, Franchisee must execute documents that allow Franchisor to automatically take the Royalty Fee and System Marketing Fund Contribution due as well as other sums due Franchisor, from business bank accounts via electronic funds transfers.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have remote and independent access to your revenue information and client data generated by and stored in your computer system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may impose a fee up to $1,500 per person (subject to increase of the cap by 10% annually on a cumulative basis) for tuition and/or attendance at additional training programs, including the annual business meeting or conference.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
If we require it, you must attend mandatory training programs that we offer for up to 3 days each year, and an annual conference or national business meeting for up to 3 days each year, at a location we designate.
The filing answers no to 5 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?Franchise agreement
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
The vendor opportunity at 2nd Family Franchising
2nd Family Franchising operates 25 total units in the health services sector, with 24 franchised locations and 1 company-owned unit. The average unit volume reaches $1,726,053, and franchisees pay a 5.5% royalty under a 10-year initial term. For software vendors, the immediate addressable market is 24 franchised locations that must comply with technology mandates set by the franchisor. The brand's focus on home care services means operational software — particularly home care management platforms — is central to daily workflows. Year-over-year unit growth data is not available in the most recent FDD, so the expansion trajectory remains unclear.
Who controls software purchasing
Technology purchasing authority sits at the franchisor level. The 2026 FDD mandates specific software categories across the network, indicating centralized control rather than multi-unit operator autonomy. The filing names Chadmark Tracey as the agent for service of process, but does not identify a chief information officer, VP of technology, or dedicated procurement lead. Vendors should expect to engage directly with franchisor leadership when pitching new tools. With no parent company on file, 2nd Family Franchising appears independently owned, which may streamline decision-making compared to franchise systems nested under larger holding companies.
Mandated and current tech stack
The FDD explicitly mandates three categories of technology: email marketing software, home care software, and payroll processing software. Specific vendor names for these mandated systems are not disclosed in the filing. This creates both a known competitive landscape — incumbents already occupy these seats — and a potential opening for vendors who can demonstrate superior integration, compliance features, or cost efficiency. Home care software is particularly critical given the brand's health services positioning, likely encompassing scheduling, caregiver matching, billing, and compliance tracking. Payroll processing rounds out the operational stack, essential for managing a distributed caregiving workforce.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the brand's supplier model — whether designated, approved, or open — is not publicly documented. Renewal terms, however, are clearly defined. Franchisees can sign one additional 10-year term if they are in good standing, provide six months' written notice before expiration, pay a $5,000 successor agreement fee, and meet then-current system standards, including equipment upgrades and training. This renewal cycle creates natural windows where franchisees may reassess their technology stack to comply with updated specifications. Vendors should note that the franchisor reserves the right to offer a materially different franchise agreement at renewal, which could include new technology requirements.
How to read the 2nd Family Franchising FDD
The 2026 Franchise Disclosure Document is the authoritative source for understanding 2nd Family Franchising's technology mandates, procurement rules, and contractual obligations. Key sections for software vendors include Item 11 (franchisor's obligations), which details mandated technology, and Item 17 (renewal, termination, transfer), which outlines when franchisees face re-investment decisions. The embedded PDF viewer below provides full access to the filing. For a ranked target list of franchise systems aligned with your software category, FranCloud can help prioritize your outreach.
Questions vendors ask
2nd Family Franchising, answered from the filing
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment 2nd Family Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
6 operators run 6 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| TX | 2 |
|---|---|
| PA | 1 |
| OH | 1 |
| NJ | 1 |
| WI | 1 |
Ownership
The portfolio behind 2nd Family Franchising
single_brand_holdco of 2nd Family.
Sibling brands
Related Health services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.