From the filings
Software purchasing decisions at WOW 1 DAY PAINTING are controlled at the headquarters level, where the executive team includes Co-Founder and CEO Brian C. Scudamore and President Owen Gormley. The franchise currently mandates a CRM system for its 44 franchised locations. With an average unit volume of $481,369 and a fully franchised footprint, the addressable market is 44 units concentrated in states like North Carolina, Florida, and Texas.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
11%of gross sales (FY2025)
15% reference
Franchisor behaviours
27 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
If Franchisor has prescribed any customer relationship management, order processing, point of sale, bookkeeping, accounting, record keeping, security, computer, communications or other systems or software for use by WOW 1 DAY PAINTING franchisees, Franchisee shall use only such systems and software and shall not use…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access at any time to information you enter into the CRM System.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
to Franchisor (in electronic form whenever possible) the following financial information relating to the Franchised Business in respect of such calendar year, which information shall be certified as correct by Franchisee and prepared on a review engagement basis by a Certified Public Accountant retained by Franchisee…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
At this time, we are the only approved supplier of the Sales Center and CRM System, which may change in the future.
Is there a franchisee advisory council, association or committee?
YesItem 11
WOW 1 DAY PAINTING has a Franchise Advisory Council (“FAC”) that is comprised of certain franchisees.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right, in the future, to serve as, to change, or to designate, an approved supplier for any of these items.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In our fiscal year ended December 31, 2024, we received no revenue from our franchisees for required purchases and leases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Currently we may receive payments from certain suppliers ranging from 1% to 10% of required purchases and leases of products and services made by our franchisees; in the year ending December 31, 2024, we accrued revenue totaling approximately $93,285 related to such payments.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
Indemnity Depends upon the Upon demand You must indemnify us for size of the loss for losses incurred by us that which you are arise out of your operation required to of the Franchised Business. indemnify us Proposed Supplier Varies, depending As incurred We may require you to Evaluation on proposed reimburse us for…
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We will advise you within a reasonable time (no more than 30 days) whether the proposed items and supplier(s) meet our specifications, and our approval will not be unreasonably withheld.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Rights to the telephone numbers, facsimile numbers and any and all email addresses and social media accounts including, but not limited to, Facebook, Twitter, Instagram and such other forms of social media, whether or not yet invented or created, which are utilized in connection with the operation or promotion of the…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
on a periodic basis, conduct inspections of the Franchised Business and its operations, and evaluations of the methods and staff employed at the Franchised Business
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may make additions, deletions and other revisions to the Operations Manual from time to time, at its sole discretion.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not create or maintain a website, social media account or other internet presence in connection with the Franchised Business without our express prior written consent, which consent may be withheld in our sole discretion.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
you must spend an amount no less than 12% of Gross Revenue quarterly on local (in the vicinity of the Franchised Location) advertising and promotions.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If the Franchised Business is located in a geographic area where a Branding Cooperative is established or meets the parameters that Franchisor designates for any other Branding Cooperative, Franchisee shall join and fully participate, at its sole expense, in any Branding Cooperative established and designated by…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase or lease certain items for your Franchised Business from our approved supplier(s) or satisfying our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase or lease certain items for your Franchised Business from our approved supplier(s) or satisfying our specifications.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
Items you must purchase from our approved suppliers include paint and painting supplies, vehicles, signage, uniforms, credit and debit card processing services, communications equipment, and marketing materials.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Fee and all other amounts payable to Franchisor by way of electronic funds transfer (automatic debit) directly from the bank account of Franchisee to that of Franchisor or by such other means or method as Franchisor may prescribe from time to time.
Must the franchisee participate in a gift card program?
YesFranchise agreement
participate in such programs, special promotions and events as Franchisor may require from time to time, including, without limitation, the servicing of National Account Customers (if any), strategic alliance contracts or other special accounts as may be designated in the Operations Manual, or by Franchisor, and the…
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
cause all employees, while engaged in the operation of the Franchised Business, to wear uniforms of the color, design and other specifications provided in the Operations Manual, or in such manner as may be approved in advance in writing by Franchisor
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
If Franchisor has prescribed any customer relationship management, order processing, point of sale, bookkeeping, accounting, record keeping, security, computer, communications or other systems or software for use by WOW 1 DAY PAINTING franchisees, Franchisee shall use only such systems and software and shall not use…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access at any time to information you enter into the CRM System.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
All orders for Services and customer inquiries must be placed and processed using our designated Sales Center, if applicable, and our designated customer relationship management system (the “CRM System”).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
You must pay our then current training fee, as prescribed by us from time to time, and must reimburse us upon demand for all out-of-pocket costs incurred by us in connection with any additional training provided to you, your Principal Operator, employees and representatives, including all transportation and lodging…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
at Franchisee’s sole cost and expense, attend all franchise conferences and meetings as required by Franchisor from time to time.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
WOW 1 DAY PAINTING presents a compact but high-value target for software vendors. The system consists of 44 franchised units with no company-owned locations, yielding an average unit volume (AUV) of $481,369. The franchise is entirely operator-run, with 50 mapped operators across approximately 50 located units. Critically, the operator footprint shows zero multi-unit operators; every franchisee runs a single location. This single-unit structure means a sale to the franchisor could result in a system-wide rollout, but selling directly to individual operators would require 44 separate sales cycles.
The unit count contracted by -4.348% year-over-year, signaling a system that may be consolidating or churning underperformers. For a vendor, this means the remaining operators are likely the most stable and potentially the most receptive to tools that improve efficiency or revenue. The top states by unit count are North Carolina (5), Florida (5), Texas (5), Michigan (4), and Tennessee (4).
Purchasing authority sits at the headquarters level. The executive team listed in the 2025 FDD includes Brian C. Scudamore, Co-Founder, Chief Executive Officer, and Director, and Erik Church, Chief Operations Officer. Owen Gormley serves as President, and Jennifer Lee is the Vice President of Operations. For a software vendor, the most direct path is through the operations leadership. Jennifer Lee, as VP of Operations, is the likely day-to-day evaluator of operational software, while Erik Church would be the executive sponsor for any system-wide mandate. Brian Scudamore, as CEO and Co-Founder, is the ultimate decision-maker for strategic technology partnerships.
Because there are no multi-unit operators, no franchisee has enough individual scale to drive a technology decision independently. The franchisor's mandate of a CRM system confirms that HQ is willing to enforce technology standards across the network.
The 2025 FDD explicitly mandates a CRM system for all franchisees. No specific vendor name is disclosed in the available Item 11 extract, which means the franchisor either uses a proprietary system or has not named the vendor in the disclosure. This is a critical gap for any CRM vendor looking to displace the incumbent: you will need to identify the current provider during discovery. No other operational technology—such as a POS system, scheduling platform, or estimating software—is listed as mandated or recommended in the FDD. This absence could indicate an open technology environment outside of CRM, or it could simply mean those systems are not material enough to be disclosed. Vendors selling field service management, painting estimation, or customer communication tools should probe this during the sales process.
The procurement model is not disclosed in the available FDD extract. Item 8, which typically describes designated or approved suppliers, provided no extract in this dataset. This means it is unknown whether the franchisor restricts purchasing to specific vendors or allows franchisees to buy freely. In practice, the mandated CRM suggests the franchisor is willing to exert control over technology procurement, but the scope of that control is unclear.
The initial franchise agreement term is 5 years. Renewal is not automatic; franchisees must give notice, meet the franchisor's then-current requirements, not be in default, sign the current form of Franchise Agreement (which may be materially different), pay a renewal fee, and upgrade vehicles. The clause stating the new agreement "may be materially different" is significant. It gives the franchisor leverage to introduce new technology mandates at renewal. For a software vendor, the 5-year renewal cycle is the most predictable window to influence a system-wide technology change. With 44 units and a 5-year term, roughly 8 to 9 franchise agreements could come up for renewal each year, assuming even distribution.
The 2025 Franchise Disclosure Document is the definitive source for understanding the franchisor's technology mandates, supplier restrictions, and decision-making structure. Item 1 lists the executives who control the brand. Item 11 details the mandated CRM system and any other required technology. Item 8, if fully disclosed, would reveal whether the franchisor designates or approves specific software vendors. Item 17 outlines the renewal conditions and the 5-year term that creates periodic re-evaluation points for technology contracts. The full FDD is embedded below for your review. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
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FDD alert
We’ll email you the moment WOW 1 DAY PAINTING files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
50 operators run 50 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NC | 5 |
|---|---|
| FL | 5 |
| TX | 5 |
| MI | 4 |
| TN | 4 |
Ownership
unknown of 1day corporate.
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.