DoorDashDoorDash
evenue calculation. For any orders of products and items from your Franchised Restaurant placed by customers through third-party services (e.g., Uber Eats, Wiseguy – FDD – 09/25 7 DoorDash, Postmates,
From the filings
HQ-led decisions
Wiseguy and Wiseguy Pizza
Quick service restaurantSoftware purchasing decisions at Wiseguy and Wiseguy Pizza are made at the headquarters level, with key executives including COO Alex Berentzen and VP of Operations Zandrique Harrold. The brand currently mandates delivery platforms like DoorDash, Grubhub, and Uber Eats, and maintains a social media presence on Facebook, Instagram, Pinterest, and Threads. With 7 company-owned locations, the addressable market is small but concentrated under Thompson Hospitality.
For software vendors selling into US franchise brands.
Live signals
Total units
7
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$45K
per unit
Investment range
$576K–$824K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FacebookMeta
in it have been spent in accordance with the Franchise Agreement. Digital Marketing. We may, in our sole discretion, establish and operate websites, social media accounts (such as Facebook, X, Threads
GrubhubGrubhub
or any orders of products and items from your Franchised Restaurant placed by customers through third-party services (e.g., Uber Eats, Wiseguy – FDD – 09/25 7 DoorDash, Postmates, Grubhub, or Slice) (
InstagramMeta
in accordance with the Franchise Agreement. Digital Marketing. We may, in our sole discretion, establish and operate websites, social media accounts (such as Facebook, X, Threads, Instagram, Pinterest
PinterestPinterest
ce with the Franchise Agreement. Digital Marketing. We may, in our sole discretion, establish and operate websites, social media accounts (such as Facebook, X, Threads, Instagram, Pinterest, etc.), ap
PostmatesUber
culation. For any orders of products and items from your Franchised Restaurant placed by customers through third-party services (e.g., Uber Eats, Wiseguy – FDD – 09/25 7 DoorDash, Postmates, Grubhub,
ThreadsMeta
en spent in accordance with the Franchise Agreement. Digital Marketing. We may, in our sole discretion, establish and operate websites, social media accounts (such as Facebook, X, Threads, Instagram,
ToastToast
000 and $17,500, which includes the cost of the hardware, software licenses, related equipment, and network connections, including related installation costs. We currently use the Toast POS System. We
Uber EatsUber
card vendor fees) from your Gross Revenue calculation. For any orders of products and items from your Franchised Restaurant placed by customers through third-party services (e.g., Uber Eats, Wiseguy –
Franchisor behaviours
What the franchisor requires
28 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You agree to keep complete and accurate books, records, and accounts of all business conducted under this Agreement in accordance with generally accepted accounting principles and using the forms (including charts of accounts and income statement forms) and accounting Wiseguy Pizza – 09/25 Franchise Agreement 18…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You, at all times, must give us unrestricted and independent electronic access (including users IDs and passwords, if necessary) to the Technology System for the purposes of obtaining the information relating to your Franchised Restaurant.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
By April 15th of each year, you must submit your balance sheet and income statement for the previous calendar year, which must be prepared in accordance with generally accepted accounting principles and must be certified as correct and complete by you or the Designated Principal.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We or our affiliates may receive revenues or profits or other material consideration from the purchases you make from us, our affiliates, or from other approved suppliers.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may, at any time, in our discretion, change, delete, or add to any of our specifications or quality standards.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
As we have just begun franchising, we did not receive any revenue from required purchases of products and services by our franchisees in our last fiscal year.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We or our affiliates may receive revenues or profits or other material consideration from the purchases you make from us, our affiliates, or from other approved suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
80Item 8
We estimate that the cost to purchase and lease all equipment, inventory and other items and services that we require you to obtain from us or our affiliates, from designated suppliers, or in accordance with our specifications ranges from 70% to 80% of the total cost to purchase and lease equipment, inventory, and…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay us a charge equal to the lesser of (i) $1,500 or (ii) our actual cost of the inspection and testing the proposed product or evaluating the proposed service or service provider, including personnel and travel costs, whether or not the item, service, supplier, or service provider is approved.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If you would like to offer products or services or use any supplies, Operating Assets, or services that we have not approved (if we have designated a certain brand, kind, or model of such item or service or require approval of such item or service) or to purchase or lease from a supplier or service provider that we…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You acknowledge that as between you and your affiliates and us and our affiliates, we and our affiliates have the sole rights to and interest in all Identifiers.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
you must abide by: (i) the Payment Card Industry Data Security Standards (“PCI- DSS”) (as they may be modified from time to time or as successor standards are adopted) and all other standards and policies related to electronic payments enacted by applicable payment card associations;
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Without limiting the foregoing, we may audit or cause to be audited any statement you are required to submit pursuant to Section 8.2 (Reports and Financial Statements) and we may review, or cause to be reviewed, the records maintained by any bank or other financial institution used by you in connection with the…
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may amend, modify, or supplement the Manuals at any time, so long as such amendments, modifications, or supplements will, in our good faith opinion, benefit us and our existing and future franchisees or will otherwise improve the System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Before you make a binding commitment to purchase, lease, or sublease a site, we must approve in writing the proposed lease or purchase agreement between you and the third-party seller or lessor.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Currently, you are not authorized to have a separate website for your Franchised Restaurant, but we will permit you to maintain social media accounts on certain third-party websites that we approve, provided that you comply with our requirements, including providing us with unrestricted access to such accounts.
Is a minimum grand opening advertising spend required?
YesItem 11
In connection with the opening of your Franchised Restaurant, you must spend a minimum of $5,000 for grand opening advertising and promotion in the 30 days prior to opening your Franchised Restaurant and the 30 days after opening your Franchised Restaurant in accordance with a plan that you must submit to us.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend an amount up to 3% of your Gross Revenue per month on local advertising and promotional activities (the “Marketing Spending Requirement”).
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Currently, we require you to purchase certain food, fountain beverages, paper products, furniture, fixture, and equipment from approved suppliers that we have designated.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Currently, we require you to purchase certain food, fountain beverages, paper products, furniture, fixture, and equipment from approved suppliers that we have designated.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
As of the Effective Date, we require you to make payment by electronic debit from your specified bank account, and you must complete, sign, and deliver to us an Authorization Agreement for Preauthorized Payments for this purpose within five business days of our request.
Must the franchisee participate in a gift card program?
YesItem 11
You must participate in all in-restaurant promotional programs that we offer to franchisees.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must maintain at least two Certified Managers and must appoint one of them to be an Operating Manager to manage the day-to-day business of your Franchised Restaurant.
Must employees wear uniforms specified by the franchisor?
YesItem 13
You must display the Marks in a manner that we specify on signage at your Franchised Restaurant and on all written materials, forms, advertising, promotional materials, supplies, employee uniforms, business cards, receipts, letterhead, contracts, stationary, and other materials we designate.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You are required to purchase most of the components of the Technology System that we specify from suppliers that we approve or designate, including the POS System and related software.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
In addition, we and our affiliates may, through the Technology System or otherwise, have independent access to Personal
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We may charge you a reasonable fee for such additional training programs.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
You, your Designated Principal, your Operating Managers, or any of your representatives that we designate must attend franchise conventions, meetings, product shows or demonstrations, and teleconferences that we or may require periodically in the Manuals or otherwise in writing.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Wiseguy and Wiseguy Pizza
Wiseguy and Wiseguy Pizza is a quick-service restaurant brand owned by Thompson Hospitality, based in Virginia. According to its 2025 Franchise Disclosure Document (FDD), the system comprises 7 locations, all company-owned. No franchised units are reported, and no average unit volume (AUV) is disclosed. The initial franchise term is 10 years, with a 6.0% royalty rate. For software vendors, the addressable market is small but centralized: 7 units under a single corporate umbrella, where purchasing decisions are made at headquarters.
Who controls software purchasing
Software purchasing authority sits with the executive team at the brand’s Virginia headquarters. The FDD lists Warren M. Thompson and Benita Thompson Byas as Directors, Joe Lawler as Chief Financial Officer, Alex Berentzen as Chief Operating Officer, and Zandrique Harrold as Vice President of Operations. In a company-owned chain, the COO and VP of Operations typically drive operational technology decisions, while the CFO oversees budget approvals. Vendors should target Berentzen and Harrold for day-to-day tools, with Lawler as a financial gatekeeper.
Mandated and current tech stack
The 2025 FDD mandates several third-party delivery platforms: DoorDash, Grubhub, Postmates, and Uber Eats. These are likely integrated into the brand’s operations, though no point-of-sale (POS) system is disclosed. For marketing and customer engagement, the brand requires franchisees (if any) to maintain a presence on Facebook, Instagram, Pinterest, and Threads. No other operational or back-office software is mentioned in the FDD, leaving room for vendors in areas like inventory management, scheduling, or loyalty programs—provided they can demonstrate value to a small, centralized operation.
Procurement, renewals, and timing
Item 8 of the FDD, which typically outlines procurement obligations, was not extracted, so the brand’s supplier approval process remains unclear. Given the company-owned structure, purchasing is likely handled directly by HQ without a formal designated supplier program. Renewal terms offer a potential window for software vendors: the franchise agreement allows for a 5-year renewal, provided the franchisee gives notice 6 to 12 months in advance, meets compliance and training requirements, and pays a successor fee. With initial terms of 10 years, contract cycles may be long, but vendors can monitor for any expansion or system upgrades that trigger new software evaluations.
How to read the Wiseguy and Wiseguy Pizza FDD
The full 2025 FDD is embedded below for your review. It was filed with state franchise regulators and contains detailed disclosures on the brand’s executives (Item 1), technology mandates (Item 11), renewal conditions (Item 17), and more. Use it to verify the facts cited here and to identify additional contacts or obligations that may influence a software sale. For a ranked target list of franchise systems that match your software, talk to FranCloud.
Questions vendors ask
Wiseguy and Wiseguy Pizza, answered from the filing
COO Alex Berentzen and VP of Operations Zandrique Harrold are likely key decision-makers. As a company-owned chain under Thompson Hospitality, purchasing is centralized at the Virginia headquarters, with potential input from CFO Joe Lawler on budget approvals.
The FDD does not disclose a mandated POS system. However, the brand mandates delivery platforms: DoorDash, Grubhub, Postmates, and Uber Eats. Social media tech includes Facebook, Instagram, Pinterest, and Threads.
There are 7 locations, all company-owned. The brand is part of Thompson Hospitality and currently operates in Wisconsin (1 mapped unit), with no franchised units reported in the 2025 FDD.
The FDD does not specify a procurement model (Item 8 not extracted). Given the small, company-owned footprint, purchasing is likely handled directly by HQ without a formal designated supplier program.
Renewal terms are 5 years, with notice required 6–12 months in advance. With 10-year initial terms, contract windows may align with renewal cycles, but no recent activity data is available to pinpoint timing.
The 2025 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below. It contains detailed disclosures on fees, obligations, and the franchise agreement.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Wiseguy and Wiseguy Pizza files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Ownership
The portfolio behind Wiseguy and Wiseguy Pizza
unknown of thompson hospitality.
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.