Wiseguy and Wiseguy Pizza

The vendor opportunity at Wiseguy and Wiseguy Pizza

Wiseguy and Wiseguy Pizza is a quick-service restaurant concept headquartered in Virginia with 7 total units, all company-owned. The 2025 Franchise Disclosure Document does not report any franchised locations, which means the entire system is under direct corporate control. For software vendors, this translates to a single-buyer sales motion: there is no multi-operator fragmentation to navigate, but the deal size is capped at a small footprint.

The brand’s average unit volume is not disclosed in the FDD, and year-over-year unit growth is not reported. Royalties run at 6.0% on a 10-year initial term. These numbers suggest a stable, modestly scaled operation where technology investments are likely evaluated on a system-wide basis rather than unit-by-unit.

Who controls software purchasing

Purchasing authority sits with a compact executive team. Alex Berentzen serves as Chief Operating Officer, and Zandrique Harrold holds the Vice President of Operations title. Either or both are the most probable day-to-day evaluators of operational software. Joe Lawler, the Chief Financial Officer, is the likely budget gatekeeper. The board-level directors—Warren M. Thompson and Benita Thompson Byas—may weigh in on larger capital commitments, but the COO and VP of Operations are the names a vendor should know.

Because all 7 units are company-owned, there is no franchisee advisory council or owner-operator layer to influence procurement. The decision chain is short and centralized.

Mandated and current tech stack

The 2025 FDD mandates exactly one technology system: Toast POS System by Toast, Inc. This is a hard requirement across all locations. No other point-of-sale, back-of-house, payroll, scheduling, or inventory platforms are named as mandated or recommended in the disclosure. That does not mean other tools are absent—only that the franchisor has not codified them in the FDD.

For vendors selling adjacent or complementary software (labor scheduling, catering, loyalty, delivery aggregation, accounting), the Toast mandate is the integration anchor. Any pitch that does not account for a Toast-first architecture will face immediate friction.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the brand’s procurement model—whether it uses designated suppliers, approved suppliers, or an open framework—is not publicly documented. Vendors should expect to qualify this directly during discovery.

Item 17 provides a clearer signal on timing. Franchise agreements carry a 10-year initial term, and renewal requires written notice between 6 and 12 months before expiration. The renewal term is 5 years, and the franchisor requires execution of the then-current franchise agreement (which may differ materially from the original), completion of updated training, a general release, and payment of a Successor Fee. For a system of 7 units, these renewal windows represent natural points when technology stacks may be reevaluated. Vendors should track the original opening dates of each location to anticipate when those 10-year clocks expire.

How to read the Wiseguy and Wiseguy Pizza FDD

The full 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors: Item 1 lists the executives named above. Item 11 confirms the Toast POS mandate. Item 17 outlines the renewal conditions and term. Item 8, if present in future filings, would clarify procurement restrictions. Because the brand has no franchised units, Items 19 and 20 may be sparse or omitted, but the corporate control structure makes the HQ team the sole target for any technology sale.

For a ranked target list of franchise systems that match your software category, FranCloud can map the full market by tech stack, decision-maker level, and unit growth trajectory.