FacebookMeta
dia guidelines, as we may determine and change from time to time. We will control all social media initiatives. “Social media” includes personal blogs, common social networks like Facebook, Instagram,
From the filings
HQ-led decisions
Wise Wonder Enrichment
EducationSoftware purchasing decisions at Wise Wonder Enrichment are controlled at the headquarters level by Founder and CEO Rina Collins and COO Andy Collins. The franchise currently mandates Flodesk.com and Raz.com, creating a defined technology environment for its 5 company-owned units. With an average unit volume of $592,423, this is a small but premium target for vendors offering complementary or replacement solutions.
For software vendors selling into US franchise brands.
Live signals
Total units
5
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$592K
Item 19, 2024
Royalty
8%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$169K–$319K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FlodeskFlodesk
and maintain for each Studio: 1 computers, 2 multi-function printers, 1 accounting software, 1 classroom management software, 1 music subscription, 1 Raz.com subscription, 1 email flodesk.com subscrip
InstagramMeta
ines, as we may determine and change from time to time. We will control all social media initiatives. “Social media” includes personal blogs, common social networks like Facebook, Instagram, FourSquar
LinkedInLinkedIn
cludes personal blogs, common social networks like Facebook, Instagram, FourSquare, MySpace, TikTok Snapchat, Reddit, YouTube, Vimeo, Tumblr, Pinterest, professional networks like LinkedIn, live-blogg
PinterestPinterest
l media initiatives. “Social media” includes personal blogs, common social networks like Facebook, Instagram, FourSquare, MySpace, TikTok Snapchat, Reddit, YouTube, Vimeo, Tumblr, Pinterest, professio
SnapchatSnapchat
om time to time. We will control all social media initiatives. “Social media” includes personal blogs, common social networks like Facebook, Instagram, FourSquare, MySpace, TikTok Snapchat, Reddit, Yo
TikTokTikTok
ange from time to time. We will control all social media initiatives. “Social media” includes personal blogs, common social networks like Facebook, Instagram, FourSquare, MySpace, TikTok Snapchat, Red
TwitterX
etworks like Facebook, Instagram, FourSquare, MySpace, TikTok Snapchat, Reddit, YouTube, Vimeo, Tumblr, Pinterest, professional networks like LinkedIn, live-blogging tools like X (Twitter), virtual wo
YouTubeGoogle
e will control all social media initiatives. “Social media” includes personal blogs, common social networks like Facebook, Instagram, FourSquare, MySpace, TikTok Snapchat, Reddit, YouTube, Vimeo, Tumb
Franchisor behaviours
What the franchisor requires
29 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 2 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
You will obtain and maintain operating software, accounting, internet, intranet and other business and industry software as specified by us and from suppliers designated by us.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to Computer System and we may retrieve from Computer System all information that we consider necessary, desirable or appropriate.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall, at your expense, submit to us, in the form prescribed by us, a profit and loss statement for each month (which may be unaudited) for you within fifteen (15) days after the end of each month during the term hereof.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may issue, add to, modify or revoke our specifications in writing through our Manual or other written notices from time to time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In the fiscal year ending December 31, 2024, we had no revenues from required franchisee purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may receive payments, rebates, or other compensation, from suppliers on account of the suppliers’ dealings with us, you, or other Studios in the System, which may be paid directly to us as revenue.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
We estimate that your purchases from us or approved suppliers, or that must conform to our specifications, will represent approximately 10% to 35% of your total purchases in establishing the Studio and 10% to 30% of your total purchases in operating the Studio.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
if you propose to use in the operation of your Studio any product, supply, material, furnishing or equipment which has not yet been approved by us as conforming to our specifications and quality standards and/or from a supplier not yet approved in writing by us as a supplier to our franchisees, you must first notify…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
On Termination of the Franchise Agreement, if Franchisor directs Franchisee to do so, Franchisee will immediately direct all telephone companies, telephone directory publishers, and telephone directory listing agencies (collectively, the “Telephone Companies”) with which Franchisee has Telephone Numbers and Listings…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You must also comply with payment card industry (“PCI”) standards, norms, requirements and protocols, including PCI Data Security Standards.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You shall participate, at your sole cost and expense, in all customer surveys and satisfaction audits, which may require that you provide discounted or complimentary products and/or participate in a mystery shopper program, provided that such discounted or complimentary sales shall not be included in the Gross…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We (and any of our authorized agents or representatives, including outside accountants, auditors and/or inspectors) may enter your Studio and any premises of your Franchised Business, and/or visit any locations at which you have prepared or provided or are providing programs, products or services to customers or…
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 14
We may revise the contents of the Manual and you must comply with each new or changed standard.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must submit information and materials for the proposed site to us for approval no later than 120 days after you have signed the Franchise Agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Studio; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic commerce…
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You agree to expend at least Eight Thousand Dollars ($8,000) on a pre-launch and opening advertising campaign to promote the opening of your Studio (“Pre-Launch and Opening Advertising Campaign”).
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
In addition to the ongoing advertising contributions set forth herein, and subject to any allocation of your expenditures for local advertising to the Cooperative as described in Section 8.5, you shall spend, throughout the Term of this Agreement, a minimum of $2,000 each calendar quarter on local advertising and…
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
To participate in our customer Loyalty Program at your sole cost and expense.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If an Advertising Cooperative has been established for a geographic area where your Studio is located when the Franchise Agreement is signed, or if any Advertising Cooperative is established during the term of the Franchise Agreement, you must become a member of the Advertising Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
you must purchase Proprietary Products and Services only from us, our affiliates or the suppliers and distributors that we designate in our sole discretion
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
You agree to become and remain a merchant for any credit cards and/or debit cards which we may specify in our Manual or otherwise.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Royalty Fees will be debited automatically from your bank account by ACH or other means designated by us.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must participate in 79592565;2 23 our gift card program at your sole cost and expense (including, without limitation, accessing the portal and purchasing gift cards and equipment from our designated supplier(s)).
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee affirms, warrants and understands that it may staff its Studio with as many employees as it desires at any time so long as Franchisor’s minimal staffing levels are achieved.
Must employees wear uniforms specified by the franchisor?
YesItem 6
You must purchase from our approved supplier, uniforms for each of your Studio personnel.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You shall record all sales on computer-based point of sale systems approved by us or on such other types of systems as may be designated by us in the Manual or otherwise in writing (“Point of Sale Systems”), which shall be deemed part of your Computer System.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to Computer System and we may retrieve from Computer System all information that we consider necessary, desirable or appropriate.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
You will be required to purchase and use the hardware, software and communication systems specified in our Manual or as otherwise specified by us.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to develop and conduct additional or refresher training programs, seminars, annual meetings or conferences and other related activities regarding the operation of the Studio, which we may require that you and certain other Studio personnel attend and successfully complete.
The filing answers no to 3 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Must equipment be purchased from designated or approved suppliers?Item 8
The vendor opportunity at Wise Wonder Enrichment
Wise Wonder Enrichment, headquartered in New York, operates a small but high-value network of 5 company-owned education units. The average unit volume sits at $592,423, signaling a healthy per-location revenue base for software vendors targeting premium enrichment concepts. The system reported no year-over-year unit growth in the most recent disclosure, meaning the total addressable market for a vendor is currently capped at those 5 locations. For a software seller, this is not a volume play but a potential flagship account opportunity within a founder-led organization.
Who controls software purchasing
The buying center at Wise Wonder Enrichment is lean and centralized. Rina Collins, the Founder and Chief Executive Officer, and Andy Collins, the Chief Operating Officer, are the named executives in the 2025 FDD. Advisor Michael Steed is also listed, but the decision-making authority likely rests with the CEO and COO. Vendors should prepare to engage directly with the C-suite, as there is no indication of a separate IT or procurement department. The operator footprint is not mapped in our corpus, reinforcing that all purchasing influence is concentrated at HQ.
Mandated and current tech stack
The 2025 Franchise Disclosure Document mandates two systems by name: Flodesk.com and Raz.com. Flodesk is an email marketing platform, suggesting the brand prioritizes customer communication and enrollment marketing. Raz.com is less commonly mandated across franchise systems, and its specific function within Wise Wonder’s operations should be a key research point for any vendor pitching an overlapping or adjacent tool. No other operational, POS, or management software is disclosed as mandated or recommended, leaving potential whitespace for vendors in areas like scheduling, billing, or learning management.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement signal, so the formal purchasing model—whether designated supplier, approved supplier, or open—remains unknown. The initial franchise agreement term is 10 years, with a conditional 5-year renewal that requires franchisees to be in good standing, renovate to current standards, and sign the then-current form of agreement. Critically, the renewal terms state that the royalty fee will not exceed the rate imposed on similarly situated renewing franchisees, but all other terms may be materially different. For software vendors, this means the next major contract window is likely tied to a system-wide refresh driven by HQ, not a predictable franchisee-level renewal cycle.
How to read the Wise Wonder Enrichment FDD
The full 2025 FDD is embedded below. When reviewing it, pay close attention to Item 11 for any additional technology obligations beyond Flodesk and Raz, and scrutinize Item 8 for any procurement restrictions that may have been omitted from our extract. The absence of a parent company and the small unit count make this a straightforward document to analyze, but the centralized control means every software decision will run through the CEO and COO. For a ranked target list of franchise systems that match your ideal customer profile, FranCloud can help you prioritize your outreach.
Questions vendors ask
Wise Wonder Enrichment, answered from the filing
Rina Collins, Founder and CEO, and Andy Collins, COO, are the key executives. As a small, founder-led system, the buying center is highly concentrated at the C-suite level.
The 2025 FDD mandates Flodesk.com and Raz.com. No other mandated operational or POS systems are disclosed, presenting a potential whitespace for complementary tools.
There are 5 total units, all company-owned. The number of franchised units is not disclosed in the most recent FDD.
The FDD does not provide an Item 8 procurement signal, so it is unclear whether they use a designated supplier, approved supplier, or open procurement model.
The initial franchise term is 10 years, with a 5-year renewal. With no year-over-year unit growth disclosed and a small footprint, contract windows will be infrequent and tied to HQ-driven refresh cycles.
The 2025 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to analyze the detailed legal and operational disclosures.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Wise Wonder Enrichment files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
No franchisee network yet. Wise Wonder Enrichment’s latest FDD reports no franchised locations.
Related Education brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.