+17.409% units YoYHQ-led decisions

WING-STOP

Quick service restaurant

Software purchasing at Wing-Stop is tightly controlled by the franchisor, with a suite of mandated systems covering POS, back-office, and digital engagement. The brand operates 2,586 locations—2,529 franchised and 57 company-owned—with average unit volumes exceeding $2 million. For vendors, this means a single HQ-driven approval process unlocks a large, high-revenue footprint.

Live signals

Total units
2,586
2,529 franchised
Unit growth YoY
+17.409%
vs prior filing
AUV
$2.01M
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
5.5%
national + local
Initial fee
$25K
per unit
Investment range
$310K–$1.05M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

6 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Aloha
Mandatory
POSItem 11

ng employee or employment-related information. The current Point-of-Sale (“POS”), Restaurant Management, Security and Credit Card Processing systems and services include NCR VOYIX Aloha® POS, NCR VOYI

Fiserv
Mandatory
PaymentsItem 11

nagement, Security and Credit Card Processing systems and services include NCR VOYIX Aloha® POS, NCR VOYIX Back Office®, NCR VOYIX Connected Payments, approved EMV reader devices, Fiserv credit card p

Pinterest
Mandatory
Marketing automationItem 11

eating social media pages for individual restaurants or Cooperative restaurant markets on any social or networking website, including Facebook, Twitter, TikTok, Snapchat, YouTube, Pinterest, Instagram

SignUpGenius
Mandatory
SchedulingItem 11

d consistency in our training approach. To enroll in a class, contact your Regional Vice President or Franchise Sales Representative for a list of links to enroll in class through Sign-Up Genius. We o

Snapchat
Mandatory
MarketingItem 11

prohibited from creating social media pages for individual restaurants or Cooperative restaurant markets on any social or networking website, including Facebook, Twitter, TikTok, Snapchat, YouTube, Pi

TikTok
Mandatory
Marketing automationItem 11

strictly prohibited from creating social media pages for individual restaurants or Cooperative restaurant markets on any social or networking website, including Facebook, Twitter, TikTok, Snapchat, Yo

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderNational 1000+

Formal HQ procurement; C-suite sponsor + cross-functional committee + IT/security/legal; often PE-backed.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Wing-Stop

Wing-Stop operates 2,586 locations across the United States, 2,529 of which are franchised. The brand posted average unit volume of $2,007,626 and grew units by 17.4% year-over-year. For software vendors, the addressable market is essentially the entire franchised base—over 2,500 high-volume quick-service restaurants—all governed by a franchisor that mandates core technology. The operator footprint shows 41 mapped operators, each running a single unit, meaning no multi-unit franchisees complicate the sales process. This is a pure HQ-driven technology environment.

Who controls software purchasing

Purchasing authority sits with the franchisor. The FDD lists Rajneesh Kapoor as Senior Vice President and Chief Operating Officer and Bradley Brewer as Senior Vice President and Chief Commercial Officer, both of Wingstop Restaurants Inc. These executives, alongside the CFO Alex Kaleida, form the likely buying center for enterprise software decisions. Because the franchisor mandates the POS, back-office, and digital platforms, vendors must sell into the Addison, Texas headquarters rather than to individual franchisees. The single-unit operator structure reinforces this: no large franchisee groups hold independent purchasing power.

Mandated and current tech stack

The 2026 FDD explicitly mandates six technology components: POS Systems / Back Office, Sign-Up Genius, the Wingstop App, Wingstop Intranet, the Wingstop online marketing portal, and the Wingstop Website. The POS and back-office mandate is particularly significant—it means every location runs on a franchisor-specified system, creating a single integration point for adjacent software. The mandated digital ecosystem (app, website, marketing portal) suggests the brand centralizes customer engagement and data, which opens opportunities for vendors in analytics, loyalty, and delivery optimization that can plug into this stack.

Procurement, renewals, and timing

Item 8 of the FDD does not disclose a procurement model, so it remains unclear whether Wing-Stop uses a designated supplier program or an approved-supplier framework. Franchise agreements carry an initial term of 10 years, with two additional 10-year renewal terms available to franchisees in full compliance. This long contract cycle, combined with 17.4% unit growth, means new store openings and renewal windows create recurring opportunities for technology evaluation. Vendors should align outreach with the brand's expansion cadence and any upcoming system refresh cycles hinted at in franchisee communications.

How to read the Wing-Stop FDD

The Wing-Stop Franchise Disclosure Document for 2026 is filed with state franchise regulators and contains the full legal and operational picture vendors need. Key sections for software sellers include Item 11 (mandated systems), Item 1 (executives and buying center), and Item 17 (renewal and contract terms). The embedded PDF viewer below provides direct access to the document. For a ranked target list of franchise brands matched to your software category, FranCloud can help.

Questions vendors ask

WING-STOP, answered from the filing

Key buyers include Rajneesh Kapoor (COO) and Bradley Brewer (Chief Commercial Officer). The franchisor mandates core systems, so HQ controls vendor selection and approval.
The FDD mandates POS Systems / Back Office, Sign-Up Genius, Wingstop App, Wingstop Intranet, Wingstop online marketing portal, and Wingstop Website.
2,586 total units, with 2,529 franchised and 57 company-owned. The brand shows 17.4% year-over-year unit growth.
Item 8 procurement details are not disclosed in the most recent FDD, so the designated vs. approved supplier model is unclear from public filings.
Franchise agreements run 10 years with two additional 10-year renewal terms. Renewal cycles and rapid unit growth create recurring evaluation windows.
The 2026 FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below.
Source

Read the filing itself

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WING-STOP2026 FDDView only
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Operator footprint

Who runs the locations

41 operators run 41 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit41

Top states by locations

MD1
SC1
UT1
TN1
AL1

Ownership

The portfolio behind WING-STOP

holding_company of Wingstop Holdings, Inc..

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.