pp”) and online food ordering service (including any third-party delivery order integration) and may not be allowed to use any other store-specific App or online ordering service. Olo is a Franchisor-
From the filings
Wetzel's Pretzels Unit
Quick service restaurantWetzel's Pretzels Unit runs 458 bakeries nationwide -- 423 franchised, 35 company-owned -- under a 2026 FDD that requires every franchisee to run Olo for online ordering and delivery, with a designated POS register and loyalty scanner also mandated. CEO Eric Lefebvre leads HQ, and with all 100 mapped operators running a single location each, technology decisions beyond Olo and the POS mandate route back to Wetzel's Pretzels Unit itself.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
Through the POS system, we will have online access to your sales data on which a variety of sales reports may be based and upon which your royalty and advertising fund contributions will be calculated.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You will prepare and submit to us financial statements and weekly sales reports in the format, using the chart of accounts, and at the times specified in the Manual as periodically revised.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are an approved supplier, but not the sole approved supplier, of required toppings and condiments.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
There are no restrictions on our right to change the POS system or any component thereof and no limit on the cost of a new or upgrade to the POS system or component thereof.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
5140702Item 8
In our fiscal year ending November 30, 2022, according to our unaudited financials our revenue from purchases by franchisees from approved or designated suppliers or according to specifications was $5,140,702, or 9.795% of our total revenues of $52,481,449.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may receive payments, discounts, or other advantages from approved suppliers based on the suppliers’ sales to our franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
95Item 8
We estimate that your payments for purchases from us, from designated or approved suppliers or which must conform to our specifications will represent about 50% of your start-up costs and 95% of your ongoing costs.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
See note 4 Supplier Fee You must reimburse us As incurred for our costs and expenses in inspecting a proposed supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
Instead, you may buy from another approved supplier or may obtain approval of another supplier whose products meet our specifications.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
(d) You must promptly sign any documents and take any steps that in our judgment are necessary to delete your listings from classified telephone 36 WP STORE # directories, disconnect or, at our option, assign to us any telephone numbers that have been used in connection with the Franchised Business, and terminate all…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We will conduct periodic quality assurance inspections of the Bakery during normal business hours.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may make changes to these standards and specifications, when, in our reasonable discretion, change is needed for the continued success and development of the Franchise Network.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must select the site for the TWISTED BY WETZEL’STM Bakery subject to our consent within the development territory we assign to you.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
If you operate a Street-Front Bakery, a Bakery co-branded into another brand restaurant or store of one of our affiliates, or any other Bakery location for which the required Grand Opening Advertising fee is $5,000, you must spend at least five thousand dollars ($5,000) on a grand opening advertising program.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
system. You will also participate in our l oyalty program, for which you must acquire a scanner for each POS Register, currently $400 to $500 each.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
For your Franchised Business, you may purchase proprietary food items, of which a growing number are being developed, from our designated supplier only.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must buy one or two electronic cash registers from our designated supplier.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
Additionally, you must utilize our approved third party payment card processor, as identified in the Manual, for processing all such debit, credit, rewards, and Gift/Loyalty card transactions.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
All may be debited from your bank account under the Authorization Agreement for Prearranged Payment attached to the franchise agreement.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You shall sell, or otherwise issue, as we may designate, stored-value, loyalty and gift cards, certificates, and other non-cash payment methods (collectively “Gift Cards”) that we designate and only in the manner specified in the Manual.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The Designated Manager or another employee who has successfully completed our initial training program must be present at the Franchised Business whenever the Franchised Business is open for business.
Must employees wear uniforms specified by the franchisor?
YesItem 8
At present, we are the sole approved supplier of hats, shirts, uniforms, cups, paper goods, and other items bearing the Marks.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must buy electronic cash registers with touch screen technology (“POS Register”) from our designated supplier (usually one or two), plus an electronic receipt printer and modem that meet our specifications.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
Through the POS system, we will have online access to your sales data on which a variety of sales reports may be based and upon which your royalty and advertising fund contributions will be calculated.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
Additional training may be administered later at your Franchised Business.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Your attendance at the Bi-Annual Convention is important and mandatory.
The filing answers no to 3 questions
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Wetzel's Pretzels Unit
Wetzel's Pretzels Unit runs 458 bakeries -- 423 franchised, 35 company-owned -- and franchised outlets grew 8.5% year over year. The 2026 FDD names a mandated online-ordering platform and detailed POS and loyalty hardware requirements.
Who controls software purchasing
CEO Eric Lefebvre, CFO Renee St-Onge, COO Jeff Smit, Chief Legal Officer Jenny Moody, and SVP of Development John Wuycheck run Wetzel's Pretzels Unit's HQ team. All 100 mapped operators run a single bakery each, with no multi-unit operators in the footprint, concentrated in California (9), Colorado (5), Florida (4), and Nevada (4) -- so the online-ordering and POS mandates carry through directly to the operator level.
Tech named in the FDD, and what is actually required
Every franchisee is required to participate in online ordering and delivery programs and, as of the filing's issuance date, must enter into an agreement with Olo and pay its fees. Franchisees must also buy touch-screen POS registers from a designated supplier, plus a receipt printer and a modem that meet its specifications, and a loyalty scanner running a $25/month API subscription, a $50/month data-management fee per POS station, and a $60.30/month software subscription to the approved supplier. Franchisees may be required to use an approved mobile ordering app and may be directed toward a specific third-party delivery integration.
Procurement, renewals, and timing
Item 8 designates a single supplier for the bakery's proprietary pretzel dough mix, requires proprietary food items from the designated supplier, and requires a designated lease broker and a designated POS register supplier; Wetzel's Pretzels Unit is currently the sole approved supplier of hats, shirts, uniforms, cups, and other branded paper goods, and franchisees may propose an alternative supplier for approval. A bakery's initial term runs 10 years or until its lease expires, if earlier, with royalty at 7% of adjusted gross revenue for a non-street-front bakery and 5% for a street-front bakery. Item 17 offers a 10-year renewal for a bakery and a 5-year renewal for a Concession Truck or Trailer, both conditioned on good standing, a remodel, and completed supplemental training. The FDD's Item 19 figure averages $813,125 for franchised bakeries open 12 months with at least 27 weeks of recorded sales, excluding affiliate-owned locations.
How to read the Wetzel's Pretzels Unit FDD
The embedded PDF viewer below holds the full 2026 Wetzel's Pretzels Unit Franchise Disclosure Document. Talk to FranCloud for a ranked target list across the quick-service restaurant franchise landscape.
Questions vendors ask
Wetzel's Pretzels Unit, answered from the filing
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Wetzel's Pretzels Unit files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
100 operators run 100 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| CA | 9 |
|---|---|
| CO | 5 |
| FL | 4 |
| NV | 4 |
Ownership
The portfolio behind Wetzel's Pretzels Unit
holding_vehicle of CenterOak Partners.
Related Quick service restaurant brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.