QuickBooks
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From the filings
HQ-led decisions
Weird Brothers Coffee Franchising
Quick service restaurantSoftware purchasing at Weird Brothers Coffee Franchising is controlled by a small, owner-led HQ team in Virginia. The franchise’s 2025 FDD confirms three company-owned locations and mandates QuickBooks for accounting, with no other named operational tech systems disclosed. Vendors face a tiny addressable market but direct access to decision-makers including CEO Paul Olsen.
For software vendors selling into US franchise brands.
Live signals
Total units
3
0 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$35K
per unit
Investment range
$203K–$532K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall use such customer data management, sales data management, administrative, bookkeeping, accounting, and inventory control procedures and systems as Weird Brothers Coffee Franchising may specify in the Manual or otherwise in writing.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Franchisee acknowledges that Weird Brothers Coffee Franchising has the right to remotely access Franchisee’s point-of-sale system to calculate Net Sales.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall provide such periodic financial reports as Weird Brothers Coffee Franchising may require in the Manual or otherwise in writing, including: (i) a monthly profit and loss statement and balance sheet for the Business within 30 days after the end of each calendar month; (ii) an annual financial statement…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We have the right to require you to purchase any items or services necessary to operate your location from a supplier that we approve or designate (“Approved Supplier & Vendors”), which may include us or our affiliate(s).
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Weird Brothers Coffee Franchising may change any such requirement or change the status of any vendor.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
Our revenue from all required purchases and leases of products and services by franchisees in the prior fiscal year was $0.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We do receive a commission of 5% of Gross Profit on purchases made through our marketing products vendor, Optamark.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
We estimate that the required purchases and leases of goods and services to operate your business are 50% to 80% of your total purchases and leases of goods and services to operate your business.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use a supplier that is not on our list of approved suppliers, you must request our approval in writing.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee must at all times comply with payment card industry data security standards (PCI-DSS).
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Weird Brothers Coffee Franchising may enter the premises of the Business from time to time during normal business hours and conduct an inspection.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Weird Brothers Coffee Franchising may supplement, revise, or modify the Manual, and Weird Brothers Coffee Franchising may change, add or delete System Standards at any time in its discretion.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Your site is subject to our approval.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
You will be required to spend $3,000 to $6,000 in connection with pre-opening sales activities and other initial launch promotional activities designed to increase visibility of your location/franchise business within your Designated Territory.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
After you open, you must spend at least 3% of Net Sales each month on marketing your business.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
At its own expense, Franchisee shall sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by Weird Brothers Coffee Franchising, in the manner specified by Weird…
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If a Market Cooperative for the geographic area encompassing the Location is established during the term of this Agreement, Franchisee shall become a member of such Market Cooperative within 30 days.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You will be required to purchase all of your coffee inventory, beans and products from our Affiliate, Weird Brothers Coffee, LLC.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase (or lease) the point-of-sale software and hardware, and related software and hardware, that we specify.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall purchase or lease all equipment and enter into all business relationships necessary to accept payments as required by Weird Brothers Coffee Franchising.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We currently require you to pay royalty fees and other amounts due to us by pre- authorized bank draft.
Must the franchisee participate in a gift card program?
YesFranchise agreement
At its own expense, Franchisee shall sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by Weird Brothers Coffee Franchising, in the manner specified by Weird…
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall cause its personnel to comply with any dress attire, uniform, personal appearance and hygiene standards set forth in the Manual.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must purchase (or lease) the point-of-sale software and hardware, and related software and hardware, that we specify.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Franchisee shall give Weird Brothers Coffee Franchising unlimited access to Franchisee’s point of sale system and other software systems used in the Business, by any means designated by Weird Brothers Coffee Franchising.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
If you need to send a new general manager to our training program, we will charge a fee, which is currently $500 per day.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
The Principal Executive shall use reasonable efforts to attend all in-person meetings and remote meetings (such as telephone conference calls) that Weird Brothers Coffee Franchising requires, including any national or regional brand conventions.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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The vendor opportunity at Weird Brothers Coffee
Weird Brothers Coffee Franchising is a quick-service coffee concept headquartered in Virginia. According to the 2025 Franchise Disclosure Document, the system consists of exactly three units, all of which are company-owned. The FDD reports no franchised locations and no disclosed year-over-year unit growth rate. For a software vendor, this represents a micro-target: a single, owner-operated entity with no multi-unit franchisees to scale into. The total addressable market is three locations, and the buying center sits entirely within the corporate office.
Average unit volume is not provided in the FDD, and no Item 19 financial performance representation is made. The franchise charges a 6.0% royalty on gross sales, with an initial term of 10 years. Vendors should weigh the small footprint against the potential for direct, relationship-based sales without navigating layers of franchisee committees or purchasing groups.
Who controls software purchasing
The FDD’s Item 1 lists five HQ executives. Paul Olsen serves as CEO and Owner, making him the likely final decision-maker for any software investment. Vivian Olsen, Operations & Training Manager, would be the operational buyer for tools affecting store workflow. Jason DiMambro holds the title Staff Support Manager, a role that could influence HR or scheduling platforms. Logistics Manager Sarah Anzalone and Lead Roaster & Production Manager Chris Nguyen round out the team but are less likely software buyers unless the product ties directly to supply chain or production.
With only three units, there is no formal IT or procurement department in evidence. Vendors should expect to sell directly to Paul Olsen or Vivian Olsen. The franchise system has no recorded multi-unit operators outside HQ, so there is no secondary buyer tier among franchisees.
Mandated and current tech stack
The 2025 FDD explicitly mandates QuickBooks for accounting. No other technology vendors are named. The document does not specify a point-of-sale system, online ordering platform, loyalty program, inventory management tool, payroll provider, or scheduling software. This does not mean the brand uses no other technology—only that those systems are not required or disclosed in the FDD.
Vendors offering POS, operations management, or e-commerce solutions should investigate what is currently in use at the three Virginia and Wisconsin locations. The absence of an Item 11 mandate for POS creates an opening, but the small unit count means any sale would likely be a one-store pilot before a three-store rollout.
Procurement, renewals, and timing
Item 8 of the FDD contains no procurement extract. Without this signal, the franchisor’s preferred procurement model—whether designated supplier, approved supplier, or open—is not disclosed. This lack of structure could work in a vendor’s favor, as there is no locked-in supplier list to bypass.
Item 17 outlines renewal conditions: franchisees must give advance notice, be in compliance with all obligations, renovate to then-current standards, sign the then-current franchise agreement (including a personal guaranty), and execute a general release unless prohibited by law. The renewal term is 5 years. With an initial term of 10 years and the system founded relatively recently, no wave of renewals is imminent. The biggest trigger for software purchasing would be new unit openings, but with no disclosed growth rate and only three total units, expansion appears slow.
The operator footprint data shows two mapped operators across approximately two located units, with zero in multi-unit bands (2-9, 10-24, 25+). Top states are Virginia with one unit and Wisconsin with one. This fragmentation is minimal and entirely controlled by corporate.
How to read the Weird Brothers Coffee FDD
The full 2025 FDD is the definitive source for understanding this franchise’s obligations, restrictions, and technology mandates. It is filed with state franchise regulators. The embedded PDF viewer on this page lets you review Items 1, 8, 11, and 17 directly—these sections are the most relevant for software vendors sizing up a franchise target. Pay close attention to Item 11 for any technology obligations not covered here, and to Item 17 for renewal-timing clues. For a ranked target list of franchise systems with stronger tech-mandate signals and larger addressable unit counts, FranCloud can help.
Questions vendors ask
Weird Brothers Coffee Franchising, answered from the filing
The lean HQ team includes CEO/Owner Paul Olsen, Operations & Training Manager Vivian Olsen, and Staff Support Manager Jason DiMambro. With only three company-owned units, purchasing decisions likely run directly through Paul Olsen.
The 2025 FDD mandates QuickBooks for accounting. No point-of-sale, inventory, scheduling, or other operational technology vendors are named or mandated in the disclosure.
Three total units exist, all company-owned, according to the 2025 FDD. The franchise footprint spans Virginia and Wisconsin. The system reports no franchised units.
The FDD does not contain an Item 8 procurement signal, so whether the franchisor uses designated suppliers, an approved-supplier program, or an open procurement model is not disclosed.
With a 10-year initial term and 5-year renewal, windows are infrequent. Renewal requires signing the then-current franchise agreement, which may trigger a tech re-evaluation. No recent unit growth signals imminent expansion-driven openings.
The 2025 FDD was filed with state franchise regulators. You can read the embedded PDF viewer below for the full disclosure. It is the primary source for all data on this page.
Source
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Operator footprint
Who runs the locations
2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit2
Top states by locations
| VA | 1 |
|---|---|
| WI | 1 |
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.