FoodTec SolutionsFoodTec Solutions
Mandatoryles and any other information that may be contained or stored in the equipment and software. You must make sure that we have full remote access at all times. You must purchase the Foodtec Solutions In
From the filings
HQ-led decisions
We the Pizza
Quick service restaurantSoftware purchasing at We the Pizza is controlled by a tight-knit executive team at its Virginia headquarters, including CEO Harvey H. Mendelsohn and COO Catherine Mendelsohn. The franchise currently mandates Foodtec Solutions Inc. for its point of sale and point of purchase systems. With only 5 total units (3 franchised, 2 company-owned), the addressable market is extremely small, making this a highly targeted, relationship-driven sales opportunity.
For software vendors selling into US franchise brands.
Live signals
Total units
5
3 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2024
Royalty
5.5%
of gross sales
Ad fund
1.5%
national + local
Initial fee
$50K
per unit
Investment range
$673K–$896K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
5 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
FacebookMeta
blogging comments about the Restaurant or the System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, Instagram a
InstagramMeta
comments about the Restaurant or the System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, Instagram and TikTok
LinkedInLinkedIn
r than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, Instagram and TikTok, professional networks like LinkedIn, live-blogg
TikTokTikTok
re strictly prohibited from promoting your Restaurant or using the Proprietary Marks in any manner on any social and/or networking Websites, such as Facebook, LinkedIn, Instagram, TikTok and Twitter,
TwitterX
prohibited from promoting your Restaurant or using the Proprietary Marks in any manner on any social and/or networking Websites, such as Facebook, LinkedIn, Instagram, TikTok and Twitter, without our
Franchisor behaviours
What the franchisor requires
20 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
This will permit us to electronically inspect and monitor information concerning your Restaurant’s Gross Sales and any other information that may be contained or stored in the equipment and software.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall, at your expense, submit to us, in the form prescribed by us, a profit and loss statement for each month (which may be unaudited) for you within fifteen (15) days after the end of each month during the term hereof.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are the only approved supplier for our proprietary recipes.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We reserve the right to change the designated point of sale system in the future.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
For the fiscal year ended December 31, 2023, neither we nor our affiliates earned revenue from approved suppliers based on their sales of products to our franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
approximately 85% to 95% of your total purchases in the continuing operation of the Restaurant.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You or the supplier must pay our then-current fee (between $250 and $1,000) for our evaluation.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to purchase, lease or use any products or other items from an unapproved supplier, you must submit a written request for approval, or must request the supplier to do so.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
(i) to transfer all Franchisee’s interest in such Telephone Listings to Franchisor; and (ii) to execute such documents and take such actions as may be necessary to effectuate such transfer.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You shall participate in all customer surveys and satisfaction audits, which may require that you provide discount or complimentary products, provided that such discounted or complimentary sales shall not be included in the Gross Sales of the Restaurant.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
As we reasonably determine necessary, visits to and evaluations of the Restaurant and the products and services provided to make sure that our high standards of quality, appearance and service of the System are maintained.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 14
We may revise the contents of the Manual and you must comply with each new or changed standard.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
No site may be used for the location of the Restaurant unless it is first accepted in writing by us.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You shall not establish a separate Website without our prior written approval (which we shall not be obligated to provide).
Is a minimum grand opening advertising spend required?
YesItem 11
You must conduct an advertising campaign announcing the grand opening of your Restaurant, and you must spend $10,000 for this campaign.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
By executing this Agreement, you agree that we shall have the right to withdraw funds from your designated bank account each week by electronic funds transfer (“EFT”) in the amount of the Royalty Fee and Advertising Fee described above, as well as for any other amounts due hereunder.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must also retain other personnel as are needed to operate and manage the Restaurant.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase the Foodtec Solutions Inc. point of sale system with three workstations and including touch screen, cash drawer, scanner, receipt terminal, keyboards and networking.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The computer system is designed to enable us to have immediate access to the information monitored by the system, and there is no contractual limitation on our access or use of the information we obtain.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Upon your reasonable request or as we shall deem appropriate (such as if we determine you require remedial training), we shall, during the term hereof, subject to the availability of personnel, provide you with additional trained representatives who shall provide on-site remedial training and assistance to your…
The filing answers no to 7 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must equipment be purchased from designated or approved suppliers?Item 8
- Must the franchisee participate in a gift card program?Franchise agreement
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at We the Pizza
We the Pizza presents a micro-opportunity for software vendors. The system consists of only 5 total units, with 3 of those being franchised locations. This is not a volume play; the total addressable market for a vendor is limited to these 3 franchised outlets, plus the 2 company-owned stores if the franchisor is open to adopting new technology at the corporate level. The brand operates in the quick-service restaurant segment and is headquartered in Virginia. Average unit volume (AUV) is not disclosed in the most recent FDD. The royalty fee is 5.5% of gross sales, and the initial franchise term is 10 years.
Who controls software purchasing
Technology purchasing decisions are highly centralized. The FDD lists the following executives at the headquarters: Harvey H. Mendelsohn (Chief Executive Officer), Catherine Mendelsohn (Chief Operating Officer), Micheline Mendelsohn Luhn (Chief Marketing Officer and Deputy Chief Executive Officer), and Evangelos “Spike” Mendelsohn (President of Culinary Development). For a software vendor, the primary points of contact are likely CEO Harvey H. Mendelsohn and COO Catherine Mendelsohn, who oversee operations and strategic decisions. There is no dedicated CIO or CTO listed, which is typical for a chain of this size. The operator footprint is not mapped in our corpus, meaning no multi-unit franchisees are identified who might exert independent purchasing influence. This is a classic HQ-controlled sales environment where you must win over the founding team.
Mandated and current tech stack
The 2024 FDD is explicit about the technology franchisees must use. Foodtec Solutions Inc. is mandated for both the point of sale system and the point of purchase system. This is a critical gatekeeper for any vendor selling adjacent or integrated solutions. Any software that needs to integrate with the POS, such as loyalty, online ordering, or delivery management, must be compatible with Foodtec’s infrastructure. The FDD does not list any other mandated or recommended technology vendors, leaving the rest of the tech stack—such as accounting, HR, or inventory management—potentially open, though unconfirmed.
Procurement, renewals, and timing
The FDD does not provide an extract for Item 8, so the formal procurement model regarding designated or approved suppliers is unknown. This lack of disclosure means a vendor must inquire directly about supplier qualification processes. Regarding contract timing, the initial franchise agreement runs for 10 years. The renewal terms, outlined in Item 17, allow a franchisee in good standing to sign a successor agreement for two additional terms of 5 years each. However, renewal is conditional: the franchisor can require a remodel or refurbishment, and the successor agreement may contain materially different terms, though fees will not exceed those charged to similarly situated franchisees. This creates potential trigger points for technology evaluation during remodel periods or at the 10-year and 15-year marks, though with only 3 franchised units, these events will be rare.
How to read the We the Pizza FDD
The full 2024 Franchise Disclosure Document provides the legal and operational details a vendor needs to assess fit. It includes the franchise agreement, fee structure, and obligations of both franchisor and franchisee. For software sales, the critical items are Item 11 (franchisor’s assistance, advertising, computer systems, and training), which lists the mandated Foodtec systems, and Item 17 (renewal, termination, transfer, and dispute resolution), which outlines the contract lifecycle. The document is filed with state franchise regulators, and you can review it directly in the embedded viewer on this page. For a ranked target list of franchise brands that match your software, talk to FranCloud.
Questions vendors ask
We the Pizza, answered from the filing
Key decision-makers include CEO Harvey H. Mendelsohn and COO Catherine Mendelsohn. As a small, HQ-controlled chain, purchasing decisions are centralized with this executive group.
The 2024 FDD mandates Foodtec Solutions Inc. for both the point of sale and point of purchase systems. No other mandated or recommended technology vendors are disclosed.
There are 5 total units: 3 franchised and 2 company-owned. This is a very small quick-service restaurant concept based in Virginia.
The procurement model is not detailed in the available FDD extract. The document does not specify designated or approved supplier requirements for general purchasing.
The initial franchise term is 10 years. Renewal is for two additional 5-year terms, contingent on good standing and a remodel requirement. Contract windows are infrequent and tied to these cycles.
The FDD is filed with state franchise regulators. You can review the full 2024 document in the embedded PDF viewer below for detailed legal and operational disclosures.
Source
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment We the Pizza files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
4 operators run 4 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit4
Top states by locations
| VA | 3 |
|---|---|
| FL | 1 |
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.