We Clean Heat Pumps

The vendor opportunity at We Clean Heat Pumps

We Clean Heat Pumps is a home-services franchise based in Vermont with a total footprint of 5 units—2 franchised and 3 company-owned. The system is operated by a single mapped operator with no multi-unit owners, and the unit-band split shows all locations fall into the 1-unit category. No year-over-year unit growth rate is disclosed in the 2025 FDD. For software vendors, the immediate addressable market is just 2 franchised locations, though the company-owned units may also fall under the same tech mandates. The royalty rate is 7.0%, and the initial franchise term runs 10 years.

Average unit volume (AUV) is not disclosed, so vendors cannot benchmark potential wallet size per location. The absence of a parent company suggests independent ownership, meaning all purchasing decisions flow through the three Managing Members listed in Item 1. This is a small, tightly controlled system where a single conversation at HQ can cover the entire network.

Who controls software purchasing

Software purchasing authority at We Clean Heat Pumps rests with its three Managing Members: Marion Bolognesi, Tracy Dowd, and Gabriel Matthew Erde-Cohen. The FDD does not list a separate Chief Information Officer, Chief Technology Officer, or procurement lead. Vendors pitching software should expect to engage directly with one or more of these individuals. Because the system has only one franchise operator and three company-owned units, the buying center is essentially the same small group for both franchised and corporate locations.

There is no indication of a franchisee advisory council or technology committee that might influence software decisions. The decision-maker level is classified as HQ, given the mandated tech stack and the concentration of ownership and control.

Mandated and current tech stack

The 2025 FDD mandates two specific software systems across the franchise network: Housecall Pro Software for field service management and QuickBooks by Intuit Inc. for accounting. Housecall Pro is a widely used platform in home services for scheduling, dispatching, invoicing, and customer communication. QuickBooks handles core accounting functions. No other mandated systems—such as CRM, payroll, inventory, or marketing platforms—are disclosed in the FDD.

For vendors selling adjacent or replacement software, the mandated stack represents both a constraint and an opportunity. Any new tool must integrate with or displace Housecall Pro and QuickBooks, and the pitch must address why the franchisor should mandate an additional system or switch from an incumbent. Since the system is small, a vendor could potentially demonstrate value through a pilot at one or two locations before a system-wide rollout.

Procurement, renewals, and timing

Item 8 of the FDD, which typically describes procurement obligations and designated suppliers, contains no extract in the available data. This means the franchisor’s formal procurement model—whether it requires purchases from designated suppliers, maintains an approved supplier list, or allows open purchasing—is not disclosed in the most recent filing. Vendors should clarify this directly in initial conversations.

Item 17 outlines renewal conditions. Franchisees have the right to renew for additional 10-year terms by entering into the then-current franchise agreement, which may contain materially different terms and conditions than the original. To renew, franchisees must give advance notice, be in compliance with all contractual obligations, conform their business to then-current standards for new franchisees, sign the then-current form of franchise agreement and related documents (including a personal guaranty), and sign a general release unless prohibited by applicable law.

These renewal requirements create natural windows for technology re-evaluation. When a franchisee approaches the end of a 10-year term, the franchisor can impose updated standards—including new software mandates—as a condition of renewal. With the initial term set at 10 years and the most recent FDD filed in 2025, vendors should monitor the system’s growth and renewal cycles to time their outreach.

How to read the We Clean Heat Pumps FDD

The full 2025 Franchise Disclosure Document is available in the embedded viewer below. Key sections for software vendors include Item 11 (Franchisor’s Obligations), which details mandated technology and support; Item 8 (Restrictions on Sources of Products and Services), which defines procurement rules; and Item 17 (Renewal, Termination, Transfer, and Dispute Resolution), which governs when and how franchise agreements can be updated. Item 1 lists the executives who control purchasing. Reviewing these sections will give you the factual basis to build a targeted pitch. For a ranked list of franchise systems that match your software, reach out to FranCloud.