DoorDashDoorDash
heck or credit. “Net Sales” will include sales of Products made to customers by third-party delivery services (“Third-Party Deliveries”) such as Grubhub, Postmates, Uber Eats, and DoorDash (“Delivery
From the filings
HQ-led decisions
WC DA Franchising
Quick service restaurantSoftware purchasing decisions at WC DA Franchising are controlled at the headquarters level by a leadership team including the President and CEO, Tom Sterrett, and CFO, Corey D. Wendland. The most recent FDD does not disclose any mandated or recommended technology systems, presenting a greenfield opportunity for vendors. The addressable market is small and concentrated, with 63 total units, 22 of which are franchised.
For software vendors selling into US franchise brands.
Live signals
Total units
63
22 franchised
Unit growth YoY
-4.348%
vs prior filing
AUV
$825K
Item 19, 2023
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$30K
per unit
Investment range
$411K–$746K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FacebookMeta
ted documents, designs, pages, or other communications that can be accessed through electronic means, including the Internet, World Wide Web, social networking sites (for example, Facebook, Twitter, L
GrubhubGrubhub
less of collection in the case of check or credit. “Net Sales” will include sales of Products made to customers by third-party delivery services (“Third-Party Deliveries”) such as Grubhub, Postmates,
LinkedInLinkedIn
gns, pages, or other communications that can be accessed through electronic means, including the Internet, World Wide Web, social networking sites (for example, Facebook, Twitter, LinkedIn, Google Wav
PostmatesUber
ollection in the case of check or credit. “Net Sales” will include sales of Products made to customers by third-party delivery services (“Third-Party Deliveries”) such as Grubhub, Postmates, Uber Eats
TwitterX
nts, designs, pages, or other communications that can be accessed through electronic means, including the Internet, World Wide Web, social networking sites (for example, Facebook, Twitter, LinkedIn, G
Uber EatsUber
n the case of check or credit. “Net Sales” will include sales of Products made to customers by third-party delivery services (“Third-Party Deliveries”) such as Grubhub, Postmates, Uber Eats, and DoorD
Franchisor behaviours
What the franchisor requires
29 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to have independent access to your computer system for the purpose of downloading sales and other data.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
10.2.2 In addition, no later than the fifteenth (15th) day after each fiscal quarter (or, if we elect, each fiscal month or other periodic time period) during the term of this Agreement after the opening of the Franchised Business, you will submit to us, in a format acceptable to us (or, at our election, in a form…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
You must buy all of your requirements for Proprietary Products (including marinated meats, lobster, and sandwich bread), only from us, our affiliate, or from our designee(s), as described below.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may periodically establish food commissaries and distribution facilities, and we may designate these as approved (or required) manufacturers, suppliers, or distributors.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our 2023 fiscal year, neither we nor our affiliates derived revenue from the sale of Proprietary Products to franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates have the right to receive rebates or other payments from approved or designated suppliers or distributors based on purchases by D’Angelo franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
We estimate that “required purchases” will represent 90% of your total purchases and leases required both in the establishment of the Restaurant and in the operation of the Restaurant.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
proposed new supplier must pay us a charge (which will not exceed the reasonable cost of the inspection and the actual cost of the tests).
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to buy any Products or any other items (except for Proprietary Products, which are discussed below) from an unapproved supplier, you first must submit to us a written request asking for our approval to do so.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
you will cease use of all telephone numbers and any domain names, websites, e-mail addresses, and any other print and online identifiers, whether or not authorized by us, that you have while operating the Franchised Business, and shall promptly execute such documents or take such steps necessary to remove reference…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Card Industry (“PCI") Data Security Standards as those standards may be revised and modified by the PCI Security Standards Council, LLC (see www.pcisecuritystandards.org), or any successor organization or standards that we may reasonably specify, and comply with all other applicable data security standards.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We may conduct, as we deem advisable, periodic inspections of the Franchised Business, and may evaluate the products sold and services rendered by your Franchised Business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 14
We may periodically revise the contents of the Manual, and you must make corresponding revisions to your copy of the Manual and comply with each new or changed standard.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Under the terms of the Site Selection Addendum, you will have 120 days within which to lease, sublease or acquire a site for the Franchised Business, subject to our approval according to our site selection guidelines.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Unless we have otherwise approved in writing, you agree to neither establish nor permit any other party to establish a Website, Social Media activity, or On-line Profile relating in any manner whatsoever to the Franchised Business or referring to or containing any part of the Proprietary Marks (including as part of…
Is a minimum grand opening advertising spend required?
YesItem 11
you must spend between $15,000 to $25,000 (to be determined by us) on local marketing and promotion conducted for the Franchised Business’s grand opening marketing program (the “Grand Opening Marketing Program”), according to our specifications for that program.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
each Week during the term of this Agreement you must spend at least 1.0% of the Net Sales of the Franchised Business on local marketing and promotion for the Restaurant (the “Local Marketing Expenditure”).
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You will offer for sale, and will honor for purchases by customers, gift cards, loyalty rewards programs and other incentive or convenience programs which we may institute from time to time, and you will do so in compliance with our standards and procedures for such programs.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If a Market Co-op Fund for the geographic area in which the Franchised Business is located has been established at the time you start to operate under this Agreement, you will immediately become a member of such Market Co-op Fund.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must buy all Proprietary Products, Products, ingredients, supplies, materials, and other products used or offered for sale at the Franchised Business only from suppliers (including manufacturers, distributors, and other sources) that we have approved in writing.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must buy all of your requirements for Proprietary Products (including marinated meats, lobster, and sandwich bread), only from us, our affiliate, or from our
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
You agree to maintain, at all times, credit-card relationships with the credit- and debit-card issuers or sponsors, check or credit verification services, financial- center services, merchant service providers, mobile payment applications, and electronic-fund-transfer systems (together, "Credit Card Vendors") that we…
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You agree to establish an arrangement for electronic funds transfer to us, or electronic deposit to us of any payments required under Sections 4 or 11 of this Agreement.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You will offer for sale, and will honor for purchases by customers, gift cards, loyalty rewards programs and other incentive or convenience programs which we may institute from time to time, and you will do so in compliance with our standards and procedures for such programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
You agree to maintain a competent, conscientious, trained staff in numbers sufficient to promptly service customers, including at least one (1) Highly Trained Personnel who has successfully completed RMT or a “Shift Leader” (as defined below) on duty at all times
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
To promote a uniform D’Angelo System image, you agree to require all personnel employed at your Franchised Business to dress in the attire specified in the Manual during business hours.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You are required to buy or lease an approved computer hardware and software system and POS system.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to have independent access to your computer system for the purpose of downloading sales and other data.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Your Highly Trained Personnel may also be required to attend such refresher courses, seminars, and other training programs as we may reasonably specify from time to time, and you will be required to pay our then-current fee for each person attending such training programs.
The filing answers no to 2 questions
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at WC DA Franchising
WC DA Franchising operates a small quick-service restaurant system with 63 total units, 22 of which are franchised and therefore represent the direct addressable market for a third-party software vendor. The remaining 41 locations are company-owned, which could serve as a proving ground for a corporate-led technology rollout. The system's average unit volume sits at $825,037, and the standard royalty is 6% of gross sales on a 10-year initial term. A vendor should note the system contracted by 4.3% year-over-year, a signal that cost-saving or efficiency-driving technology could resonate with leadership focused on stabilizing the footprint.
The franchise is part of New England Authentic Eats, LLC, a parent company that may influence strategic technology decisions. The operator base is entirely single-unit franchisees, with no multi-unit operators on file. This structure typically means franchisees have less independent purchasing power and look to the franchisor for guidance, making a top-down sales strategy essential.
Who controls software purchasing
The buying center is small and centralized at the headquarters in Massachusetts. The FDD lists Tom Sterrett as President and Chief Executive Officer, and Corey D. Wendland as Chief Financial Officer. For a software vendor, the initial path likely runs through the CFO for any solution with a material cost implication, while the Chief Marketing Officer, Rachel Stephens, and Chief Supply Chain & Facilities Officer, Timothy Lamson, are relevant stakeholders for customer engagement or operational tools. With no multi-unit franchisees, there is no secondary buying layer to navigate; a successful HQ conversion can dictate adoption across the entire franchised network.
Mandated and current tech stack
The 2024 Franchise Disclosure Document does not capture any mandated or recommended technology systems. This absence of data is a critical intelligence point. It means the brand either has no standardized stack, leaving each of the 22 franchised locations to procure their own solutions, or it has not formalized its technology requirements in the FDD. For a vendor, this represents a blank-slate scenario. A pitch should focus on establishing a standard where none exists, framing the software as a way to bring consistency and data visibility across the 63-unit system.
Procurement, renewals, and timing
Item 8 of the FDD provided no extract regarding procurement restrictions, so the franchisor's policy on designated versus approved suppliers is not publicly known. This requires direct qualification early in the sales process. The franchise agreement's renewal conditions, outlined in Item 17, require the franchisee to sign the then-current form of the agreement, which may contain different terms than the original. This is a standard clause that gives the franchisor leverage to introduce new technology mandates at the 10-year renewal mark. With no mandated tech currently in place, a vendor's sales cycle is not tied to a predictable refresh window but rather to the leadership's strategic decision to digitize operations.
How to read the WC DA Franchising FDD
The FDD is the foundational document for understanding the legal and operational constraints of selling into this franchise. Reviewing the full document will clarify any undisclosed supplier restrictions in Item 8 and the exact conditions for renewal in Item 17. The embedded viewer below contains the complete filing for your due diligence. For a ranked target list of franchise systems based on your software's ideal customer profile, talk to FranCloud.
Questions vendors ask
WC DA Franchising, answered from the filing
The buying center is concentrated at HQ. Key executives include President and CEO Tom Sterrett and CFO Corey D. Wendland. With no multi-unit operators on file, all franchisees are single-unit owners, suggesting HQ holds significant sway over operational decisions.
The 2024 FDD does not list any mandated or recommended point-of-sale or operational technology systems. This indicates either a fully open tech environment or a lack of standardization, which is a key discovery point for a vendor pitch.
The system has 63 total units, comprising 41 company-owned and 22 franchised locations. The footprint is highly concentrated, with 7 of the 9 mapped operators located in Massachusetts. The system saw a 4.3% year-over-year unit decline.
The procurement model is not explicitly detailed in the available FDD extracts. There is no signal from Item 8 regarding designated or approved suppliers, meaning the path to becoming a vendor is not publicly defined and requires direct outreach.
The initial franchise term is 10 years. Renewal is conditional on signing the then-current agreement, which may have different terms. With a recent unit decline and no mandated tech, a trigger event like a system-wide tech adoption initiative would likely open a window.
The 2024 FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze the specific contractual obligations and restrictions that would affect a software deployment.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment WC DA Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
9 operators run 9 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit9
Top states by locations
| MA | 7 |
|---|---|
| CT | 1 |
Ownership
The portfolio behind WC DA Franchising
unknown of new england authentic eats.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.