FacebookMeta
ht to establish, maintain, modify or discontinue all internet activities pertaining to the System, including through the use of a page or profile on a social media website such as Facebook, LinkedIn,
From the filings
Wahoo's Fish Taco
Quick service restaurantWahoo's Fish Taco names six platforms in Item 11 of its FDD — Facebook, Instagram, LinkedIn, Snapchat, TikTok, and Twitter (by X) — and requires none of them. Mapped operators run 18 businesses across roughly 25 units, concentrated in California, Colorado, and Nevada, for this quick-service, Mexican-inspired chain headquartered in California.
For software vendors selling into US franchise brands.
Live signals
Total units
—
system-wide
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2024
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
—
all-in, Item 7
Procurement
—
from the filing
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
ntain, modify or discontinue all internet activities pertaining to the System, including through the use of a page or profile on a social media website such as Facebook, LinkedIn, Instagram, Twitter,
LinkedInLinkedIn
blish, maintain, modify or discontinue all internet activities pertaining to the System, including through the use of a page or profile on a social media website such as Facebook, LinkedIn, Instagram,
SnapchatSnapchat
ll internet activities pertaining to the System, including through the use of a page or profile on a social media website such as Facebook, LinkedIn, Instagram, Twitter, TikTok or Snapchat. Franchisee
TikTokTikTok
continue all internet activities pertaining to the System, including through the use of a page or profile on a social media website such as Facebook, LinkedIn, Instagram, Twitter, TikTok or Snapchat.
TwitterX
fy or discontinue all internet activities pertaining to the System, including through the use of a page or profile on a social media website such as Facebook, LinkedIn, Instagram, Twitter, TikTok or S
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 18
Franchisee shall maintain and preserve, for the time period specified in the Manual, full, complete and accurate books, records and accounts in accordance with the standard accounting system prescribed by Franchisor in the Manual or otherwise in writing.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 18
Franchisor shall have full access to all of Franchisee's data, system and related information by means of direct access in the form desired by Franchisor, including in-person or by remote access via telephone or other network connection.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 18
Franchisee shall supply to Franchisor on or before the thirtieth day following the close of each calendar quarter and/or the established accounting period (e.g. thirteen (13) period accounting), in a form approved by Franchisor, a balance sheet as of the end of the last preceding quarter and a profit and loss…
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesItem 18
If directed by Franchisor, Franchisee shall participate actively in a WAHOO'S FISH TACO Regional Advisory Council ("Council") and participate in all Council programs for Franchisee's particular Council, approved by Franchisor.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 18
Franchisee acknowledges that from time-to-time hereafter, Franchisor may change or modify the System presently identified by the Marks including, without limitation, the adoption and use of new or modified trade names, trademarks, service marks or copyrighted materials, new Menu Items, recipes, products, equipment or…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 18
A charge not to exceed the reasonable cost of the inspection and evaluation, and the actual cost of the test shall be paid by Franchisee or the supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 18
If Franchisee proposes to offer for sale at the Franchised Restaurant any brand of product, or to use in the operation of the Franchised Restaurant any brand of food ingredient or other material or supply which is not then approved by Franchisor as meeting its minimum specifications and quality standards, or to…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
assign your telephone and facsimile numbers, e-mail and Internet addresses to Company;
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 18
Franchisee must procure a computer system, including royalty calculation software, virtual private network (VPN) software, anti-virus software and all other software and hardware necessary to secure Franchisee’s network, meeting the specifications and standards prescribed by Franchisor.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 18
Franchisor or its designated agents shall have the right at all reasonable times and without advance notice to examine and copy, or request copies, at its expense, the business records, bookkeeping and accounting records, sales and income tax records and tax returns of Franchisee and each of its owners.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 18
Franchisor shall have the right to add to and otherwise modify the Manual from time to time to reflect changes in the specifications, standards, operating procedures and rules prescribed by Franchisor for WAHOO'S FISH TACO Franchised Restaurants, provided that no such addition or modification shall alter Franchisee's…
Must the franchisor approve the franchisee's site or location before opening?
YesItem 18
Franchisor shall thereafter approve or disapprove such proposed site in the exercise of its sole discretion and so advise Franchisee in writing within fifteen (15) business days after receiving Franchisee's written proposal.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 18
Franchisee shall spend SIX THOUSAND DOLLARS ($6,000.00) within the first thirty (30) days of operation of the Franchised Restaurant on newspaper, direct mail advertising or promotional items through other media ("Grand Opening Advertising").
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 18
Each calendar month, Franchisee shall spend at least an amount equal to two percent (2%) of Franchisee's Net Sales for such calendar month on local advertising and promotion.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 18
Franchisee shall further participate in and adopt any additional programs which may be established and designated by Franchisor from time to time, including online ordering and coupon programs, smartphone, tablet and/or other mobile device applications, rewards programs, and other similar programs for the benefit of…
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 18
Franchisee agrees to participate in and contribute its share to such cooperative advertising and promotional programs in Franchisee's Advertising Coverage Area, provided that the total monthly required advertising-related expenditures pursuant to Paragraphs IX.C, IX.D and IX.E shall not exceed two percent (2%) of…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 18
Franchisee shall, throughout the term of this Agreement, purchase Trademarked Products for the Franchised Restaurant from Franchisor or other designated sources which manufacture the Trademarked Products to Franchisor's precise specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 18
If Franchisee proposes to offer for sale at the Franchised Restaurant any brand of product, or to use in the operation of the Franchised Restaurant any brand of food ingredient or other material or supply which is not then approved by Franchisor as meeting its minimum specifications and quality standards, or to…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 18
All Royalty Fees, advertising contributions, amounts due for purchases by Franchisee from Franchisor and other amounts which Franchisee owes to Franchisor shall be paid through an Automated Clearinghouse (ACH) payment method or such other payment method for weekly automatic debits or otherwise as may be described in…
Must the franchisee participate in a gift card program?
YesItem 18
Franchisee shall enroll and participate in Franchisor's gift card program and shall set up and maintain all necessary accounts in connection therewith, all in accordance with the Manual.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 18
At all times during the term of this Agreement, Franchisee shall have a Certified Manager or a manager training to become a Certified Manager.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 18
Franchisee shall record all sales and related activities on computer-based point-of-sale cash registers which are fully compatible with any program or system which Franchisor, in its discretion, may now or in the future employ.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 18
Franchisor shall have full access to all of Franchisee's data, system and related information by means of direct access in the form desired by Franchisor, including in-person or by remote access via telephone or other network connection.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 18
Franchisor from time to time may provide and, if it does, may require that previously-trained and experienced franchisees, their managers and/or employees attend and successfully complete refresher training programs or seminars to be conducted at such location as may be designated by Franchisor.
The filing answers no to 2 questions
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 18
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 18
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at Wahoo's Fish Taco
Wahoo's Fish Taco is a California-headquartered quick-service chain. Mapped operators run 18 businesses across roughly 25 units, with the heaviest concentration in California (10), Colorado (7), and Nevada (6), plus a smaller footprint in Texas and New Jersey. Two of those 18 operators run more than one unit.
Who controls software purchasing
No system in the FDD carries a mandate, so there is no single technology requirement forcing a corporate-level buying decision. With 16 of 18 mapped operators running a single unit and two running multiple units, a vendor's likely first call is the franchisor for system-wide programs, with multi-unit operators as a secondary contact for territory-specific rollouts.
Tech named in the FDD, and what is actually required
The FDD names six platforms in Item 11 of the filing: Facebook and Instagram (both Meta), LinkedIn, Snapchat, TikTok, and Twitter (by X). None of them carries a mandate — Item 11 requires none of the systems it names.
Procurement, renewals, and timing
Item 8 of the Wahoo's Fish Taco FDD sets the brand's supplier and purchasing rules, and Item 17 governs renewal, transfer, and termination terms, including how a franchise agreement's initial term rolls into a successor agreement. Both are worth reading directly for this system's specific terms.
How to read the Wahoo's Fish Taco FDD
The 2024 Wahoo's Fish Taco FDD was filed with state franchise regulators. The embedded PDF viewer below carries the full filing, including Item 11's technology mentions, Item 8's supplier terms, and Item 20's outlet data.
Talk to FranCloud for a ranked list of franchise systems like this one, sized and scored for your product.
Questions vendors ask
Wahoo's Fish Taco, answered from the filing
Wahoo's Fish Taco's Item 11 names six social platforms without mandating any of them, so no single system's contractual requirement forces a franchisor-level buying decision. With 16 of 18 mapped operators running a single unit, a vendor's likely first call is the franchisor, with multi-unit operators as a secondary contact for territory rollouts.
The FDD names six platforms in Item 11: Facebook and Instagram (both Meta), LinkedIn, Snapchat, TikTok, and Twitter (by X). None of them carries a mandate — Item 11 requires none of the systems it names.
Mapped operators show roughly 25 located units across 18 operators, concentrated in California (10), Colorado (7), and Nevada (6), for this quick-service, Mexican-inspired brand headquartered in California.
Item 8 of the Wahoo's Fish Taco FDD sets out the brand's supplier and purchasing rules — read it directly in the filing embedded below for the specifics that apply to this system.
Item 17 of the FDD governs renewal, transfer, and termination timing for Wahoo's Fish Taco franchise agreements — that section, read alongside the initial term, is where contract renewal windows and any related technology reset points are set.
The 2024 Wahoo's Fish Taco FDD was filed with state franchise regulators. Use the embedded PDF viewer below to review Item 11's technology mentions, Item 8's supplier rules, and Item 20's outlet data directly.
Source
Read the filing itself
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FDD alert
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We’ll email you the moment Wahoo's Fish Taco files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
18 operators run 25 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit16
2–9 units2
Top states by locations
| CA | 10 |
|---|---|
| CO | 7 |
| NV | 6 |
| TX | 1 |
| NJ | 1 |
Related Quick service restaurant brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.