From the filings

+15.217% units YoYHQ-led decisions

Wahlburgers Restaurants

Quick service restaurant

Wahlburgers Restaurants controls software purchasing at the franchisor level, where the FDD mandates NCR Aloha, from NCR Voyix, as the point-of-sale system across all locations. Aloha, also from NCR Voyix, is named separately as in use, and DoorDash, Ecolab, ezCater, Google Ads, Grubhub, and Postmates by Uber appear in the filing too, though none of those carries a requirement. With 110 units and 15.2% year-over-year unit growth, this is a mid-size, actively expanding quick-service system.

For software vendors selling into US franchise brands.

Live signals

Total units
110
106 franchised
Unit growth YoY
+15.217%
vs prior filing
AUV
—
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$1.53M–$2.75M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2024)

Ongoing fees: 7% of gross sales (FY2024)Royalty 6%, Ad fund 1%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

NCR AlohaNCR Voyix
Mandatory
POSItem 11

r supplier and, if acquired through us, charge you for such hardware, software, support, and other related services ourselves. As of the issuance date of this disclosure document, NCR Aloha is the onl

AlohaNCR Voyix
POSItem 11

and software system is approximately $31,200 (without tablets) to $35,700 (with tablets) with a monthly service fee of approximately $685 that covers services, including Kitchen, Aloha, Loyalty, Onlin

DoorDashDoorDash
DeliveryItem 6

ding delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub, ezCater, or DoorDash) (“Third-Pa

EcolabEcolab
Industry softwareItem 8

designated suppliers. As of the issuance date of this disclosure document, we have negotiated system-wide purchasing arrangements, including pricing terms, with Sysco, Coca-Cola, Ecolab, Stran, Wolver

ezCaterezCater
DeliveryItem 6

fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub, ezCater, or DoorDash)

Google AdsGoogle
MarketingItem 11

approximately 5% was spent on creative development, including photo/video shoots and point of purchase printing; approximately 12% was spent on digital advertising programs (e.g., Google Ads, programm

GrubhubGrubhub
DeliveryItem 6

harges or fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub, ezCater, or

PostmatesUber
DeliveryItem 6

ancillary charges or fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub,

SyscoSysco
InventoryItem 8

use of approved or designated suppliers. As of the issuance date of this disclosure document, we have negotiated system-wide purchasing arrangements, including pricing terms, with Sysco, Coca-Cola, Ec

Uber EatsUber
DeliveryItem 6

cludes all ancillary charges or fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates

Franchisor behaviours

What the franchisor requires

22 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 9 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have independent access to the information and data on the POS System, and there are no contractual limitations on our right to access that information.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You must, at your expense, submit to us, in the form prescribed by us, the following reports for the Franchised Restaurant: (a) a monthly profit and loss and balance sheet (both of which may be unaudited) within 20 days after the end of each calendar month; (b) a year to date quarterly profit and loss statement and…

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

We, in our sole discretion, may periodically change the System, including modifications to the Manual, the menu, the required equipment, the signage, the Proprietary Marks and the Trade Dress.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We may receive rebates, commissions, or other payments from third-party suppliers based on your purchases from them.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

You agree to pay to us a reasonable fee, not to exceed the actual cost of the inspection and testing the proposed product or evaluating the proposed supplier, including personnel and travel costs, whether or not the product or supplier is accepted.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like to purchase other products or services from a supplier which we have not approved, you must submit a written request for approval.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

We will have the option, exercisable by written notice within 30 days after the termination or expiration of this Agreement, to take an assignment of all telephone numbers, facsimile numbers, domain names, social media accounts (and associated domain names) or other numbers, names and directory listings…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

comply with the Payment Card Industry Data Security Standard (“PCI DSS”) at all times

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

You agree to participate in programs initiated to verify customer satisfaction and/or your compliance with all operational and other aspects of the System, including (but not limited to) an 800 number, secret shoppers or other programs as we may require.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

During and after the Term, we have the right to inspect, copy and audit your books and records, your federal, state and local tax returns and any other forms, reports, information or data that we may reasonably designate.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We, in our sole discretion, may periodically change the System, including modifications to the Manual, the menu, the required equipment, the signage, the Proprietary Marks and the Trade Dress.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must select the site from within a general area mutually agreed to in writing by you and us, and you must obtain acceptance for a site within 180 days after you sign the Franchise Agreement.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not establish an independent site or page on any Social Media.

Is a minimum grand opening advertising spend required?

Yes

Item 11

Under the Grand Opening Plan, you will be required to spend a minimum of $15,000 on grand opening activities over the period beginning one month prior to opening and continuing through the second month after opening.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must spend that portion of the Advertising Obligation not otherwise spent or contributed to the Brand Fund or a Regional Advertising Fund (currently, 2% of Gross Sales) for local marketing in authorized advertising media and for authorized advertising expenditures.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

You must participate in all advertising, marketing, promotions, research, and public relations programs instituted by the Regional Advertising Fund.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

As of the issuance date of this disclosure document, NCR Aloha is the only approved POS System.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You must participate in our electronic funds transfer program, which authorizes us to use a pre-authorized bank draft system.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

The Franchised Restaurant must employ 1 general manager and at least 3 assistant managers each of whom have met our training requirements for their position.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

As of the issuance date of this disclosure document, NCR Aloha is the only approved POS System.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have independent access to the information and data on the POS System, and there are no contractual limitations on our right to access that information.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

Additional As of the issuance date of As incurred We have the right to charge a fee for Training this disclosure document, additional training, whether mandatory there is no charge for or optional.

The filing answers no to 3 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is there a franchisee advisory council, association or committee?Item 11
  • Is attendance at an annual convention or conference mandatory for the franchisee?

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Wahlburgers Restaurants

Wahlburgers Restaurants runs 110 units in the US — 106 franchised and 4 company-owned — as a quick-service restaurant system headquartered in Massachusetts. Unit count grew 15.2% year over year in the latest reporting period, signaling active expansion rather than a mature, flat system. Royalty runs 6.0% of sales, and the standard franchise term is 20 years.

Who controls software purchasing

Item 2 of the FDD names Randall K. Sharpe as President and Chief Executive Officer, Alan E. McKenna as Chief Financial Officer and Chief Legal Officer, and Michael Foster as Chief Operating Officer. Because the point-of-sale mandate below is set at the franchisor level rather than left to individual operators, vendor conversations for system-wide technology route through this HQ team — most directly Foster on operations and McKenna on the finance and legal side of any vendor agreement. Mapped operators lean toward single-unit ownership (19 of 22 operators hold one unit), with concentration in Iowa, Minnesota, Nebraska, Illinois, and Missouri, so HQ sets the technology floor even where day-to-day purchasing touches individual operators.

Tech named in the FDD, and what is actually required

The FDD obliges franchisees to run NCR Aloha, from NCR Voyix, as the point-of-sale system — the one hard technology mandate in the filing. Aloha, also from NCR Voyix, is named separately as in use, described in the filing without being made a contractual requirement. DoorDash, Ecolab, ezCater, Google Ads, Grubhub, and Postmates by Uber all appear in the filing as well, but the FDD does not require franchisees to use any of them — they're referenced, not mandated. A vendor selling into Wahlburgers is selling around an existing POS mandate, not into a blank slate.

Procurement, renewals, and timing

Item 8 sets an approved-supplier list model: franchisees buy from suppliers the franchisor approves, and proprietary food products developed under Wahlburgers' own recipes and formulas must come from the franchisor or an affiliate. Franchisees can propose alternative suppliers for other items, subject to inspection and fees, which leaves room to bring in a new vendor if it can clear that review. Item 17 renewal requires substantial compliance with the expiring agreement, no defaults on vendor or lender obligations, remodeling to the then-current brand image, a signed release, and the then-current form of franchise agreement — which the FDD notes will likely differ materially from the original, including on royalty and advertising terms. The renewal term runs 10 years. With 15.2% YoY unit growth and a 20-year initial term, most locations are early in their lifecycle; the renewal moment, when it comes, is the cleanest point to reopen technology and vendor terms.

How to read the Wahlburgers Restaurants FDD

The 2024 Wahlburgers Restaurants FDD was filed with state franchise regulators. The embedded viewer below carries the full filing — read Item 11 for the technology and training requirements behind the POS mandate above, Item 8 for the supplier rules, and Item 19, where Wahlburgers makes no financial performance representation.

Talk to FranCloud for a ranked list of franchise systems like this one, sized and scored for your product.

Questions vendors ask

Wahlburgers Restaurants, answered from the filing

Item 2 names Randall K. Sharpe as President and Chief Executive Officer, Alan E. McKenna as Chief Financial Officer and Chief Legal Officer, and Michael Foster as Chief Operating Officer. Because the POS mandate below is set franchise-wide, vendor conversations route through Foster on operations and McKenna on finance and legal.
The FDD requires NCR Aloha, from NCR Voyix, as the point-of-sale system. Aloha, also from NCR Voyix, is named as in use rather than mandated. DoorDash, Ecolab, ezCater, Google Ads, Grubhub, and Postmates by Uber all appear in the filing, though nothing requires franchisees to use them.
Wahlburgers Restaurants operates 110 units — 106 franchised and 4 company-owned — as a quick-service restaurant brand headquartered in Massachusetts, with unit count up 15.2% year over year.
Wahlburgers runs an approved-supplier list under Item 8. Franchisees must buy proprietary food products developed under the franchisor's own recipes and formulas from Wahlburgers or an affiliate, and may propose alternative suppliers for other items, subject to inspection and fees.
With a 20-year initial term and a 10-year renewal option, most locations are early in their term given 15.2% YoY unit growth. Renewals require modernization to current brand standards and a new franchise agreement — a natural point to reopen technology and vendor terms.
The 2024 Wahlburgers Restaurants FDD was filed with state franchise regulators. Use the embedded PDF viewer below to review Item 11's technology requirements, Item 8's supplier rules, and Item 19's financial performance disclosure directly.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

22 operators run 103 mapped locations. 3 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit19
2–9 units2
25+ units1

Top states by locations

IA23
MN15
NE10
IL8
MO8

Ownership

The portfolio behind Wahlburgers Restaurants

single_brand_holdco of Wahlburgers.

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.