From the filings

HQ-led decisions

Wahlburgers

Quick service restaurant

Wahlburgers runs 25 quick-service-restaurant locations for a Nevada-headquartered franchisor — 21 franchised, 4 company-owned. Item 11 of its FDD requires NCR Aloha for point of sale, while Aloha by NCR Voyix and Olo are already in use without being required. The initial term runs 20 years at a 6% royalty.

For software vendors selling into US franchise brands.

Live signals

Total units
25
21 franchised
Unit growth YoY
-80.189%
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$1.53M–$2.79M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2025)

Ongoing fees: 7% of gross sales (FY2025)Royalty 6%, Ad fund 1%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

NCR AlohaNCR Voyix
Mandatory
POSItem 11

r supplier and, if acquired through us, charge you for such hardware, software, support, and other related services ourselves. As of the issuance date of this disclosure document, NCR Aloha is the onl

AlohaNCR Voyix
POSItem 11

software system is approximately $35,000 (without tablets) to $40,000 (with tablets) with a monthly service fee of approximately $685 that covers services, including Kitchen KDS, Aloha, Loyalty, OLO O

DoorDashDoorDash
DeliveryItem 6

ding delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub, ezCater, or DoorDash) (“Third-Pa

EcolabEcolab
Industry softwareItem 8

designated suppliers. As of the issuance date of this disclosure document, we have negotiated system-wide purchasing arrangements, including pricing terms, with Sysco, Coca-Cola, Ecolab, BIG, Wolverin

ezCaterezCater
DeliveryItem 6

fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub, ezCater, or DoorDash)

GrubhubGrubhub
DeliveryItem 6

harges or fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub, ezCater, or

OloOlo
DeliveryItem 11

is approximately $35,000 (without tablets) to $40,000 (with tablets) with a monthly service fee of approximately $685 that covers services, including Kitchen KDS, Aloha, Loyalty, OLO Online Ordering i

PostmatesUber
DeliveryItem 6

ancillary charges or fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub,

SyscoSysco
InventoryItem 8

use of approved or designated suppliers. As of the issuance date of this disclosure document, we have negotiated system-wide purchasing arrangements, including pricing terms, with Sysco, Coca-Cola, Ec

Uber EatsUber
DeliveryItem 6

cludes all ancillary charges or fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates

Franchisor behaviours

What the franchisor requires

22 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 9 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have independent access to the information and data on the POS System, and there are no contractual limitations on our right to access that information.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You must, at your expense, submit to us, in the form prescribed by us, the following reports for the Franchised Restaurant: (a) a monthly profit and loss and balance sheet (both of which may be unaudited) within 20 days after the end of each calendar month; (b) a year to date quarterly profit and loss statement and…

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

We, in our sole discretion, may periodically change the System, including modifications to the Manual, the menu, the required equipment, the signage, the Proprietary Marks and the Trade Dress.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We may receive rebates, commissions, or other payments from third-party suppliers based on your purchases from them.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

You agree to pay to us a reasonable fee, not to exceed the actual cost of the inspection and testing the proposed product or evaluating the proposed supplier, including personnel and travel costs, whether or not the product or supplier is accepted.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like to purchase other products or services from a supplier which we have not approved, you must submit a written request for approval.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

We will have the option, exercisable by written notice within 30 days after the termination or expiration of this Agreement, to take an assignment of all telephone numbers, facsimile numbers, domain names, social media accounts (and associated domain names) or other numbers, names and directory listings…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

comply with the Payment Card Industry Data Security Standard (“PCI DSS”) at all times

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

You agree to participate in programs initiated to verify customer satisfaction and/or your compliance with all operational and other aspects of the System, including (but not limited to) an 800 number, secret shoppers or other programs as we may require.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

During and after the Term, we have the right to inspect, copy and audit your books and records, your federal, state and local tax returns and any other forms, reports, information or data that we may reasonably designate.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We, in our sole discretion, may periodically change the System, including modifications to the Manual, the menu, the required equipment, the signage, the Proprietary Marks and the Trade Dress.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must select the site from within a general area mutually agreed to in writing by you and us, and you must obtain acceptance for a site within 180 days after you sign the Franchise Agreement.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not establish an independent site or page on any Social Media.

Is a minimum grand opening advertising spend required?

Yes

Item 11

Under the Grand Opening Plan, you will be required to spend a minimum of $15,000 on grand opening activities over the period beginning one month prior to opening and continuing through the second month after opening.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must spend that portion of the Advertising Obligation not otherwise spent or contributed to the Brand Fund or a Regional Advertising Fund (currently, 2% of Gross Sales) for local marketing in authorized advertising media and for authorized advertising expenditures.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

You must participate in all advertising, marketing, promotions, research, and public relations programs instituted by the Regional Advertising Fund.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

As of the issuance date of this disclosure document, NCR Aloha is the only approved POS System.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Your Royalty and Advertising Obligation and other amounts owed under this Agreement, including any interest charges, must be received by us or credited to our account by pre-authorized bank debit before 5:00 p.m. on the 10th day after the end of each Fiscal Period or at a later point periodically specified by us…

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

The Franchised Restaurant must employ 1 general manager and at least 3 assistant managers each of whom have met our training requirements for their position.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

As of the issuance date of this disclosure document, NCR Aloha is the only approved POS System.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have independent access to the information and data on the POS System, and there are no contractual limitations on our right to access that information.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

Additional As of the issuance date of As incurred We have the right to charge a fee for Training this disclosure document, additional training, whether mandatory there is no charge for or optional.

The filing answers no to 3 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is there a franchisee advisory council, association or committee?Item 11
  • Is attendance at an annual convention or conference mandatory for the franchisee?

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Wahlburgers

Wahlburgers is a quick-service-restaurant franchisor headquartered in Nevada, running 25 locations — 21 franchised and 4 company-owned. Unit count fell 80.2% year over year. The initial franchise term runs 20 years at a 6% royalty, and Item 19 of the FDD makes no financial performance representation. The brand is part of the Wahlburgers holding company.

Who controls software purchasing

The brand-level NCR Aloha point-of-sale mandate below, and the fact that Wahlburgers operates as a single-brand holding company, both point to HQ as the primary buying center for operational technology rather than a distributed operator base.

Tech named in the FDD, and what is actually required

Item 11 obliges franchisees to use NCR Aloha for point of sale — the one contractually mandated system. Aloha by NCR Voyix and Olo appear in the filing as already in use under Item 11, without being required. DoorDash, ezCater, Grubhub, and Postmates are named under Item 6, and Ecolab under Item 8, though nothing requires their use.

Procurement, renewals, and timing

Wahlburgers runs an approved-supplier list under Item 8: the franchisor can require food, non-food, equipment, and branded items to come from a single source or a designated list of approved suppliers, and franchisees may propose alternatives for approval. The initial term runs 20 years, and with unit count down 80.2% year over year, operator turnover is as relevant a signal as new openings for a technology refresh.

How to read the Wahlburgers FDD

The filing is embedded in the PDF viewer below, filed with state franchise regulators in 2025. Talk to FranCloud for a ranked list of comparable quick-service brands worth pitching.

Questions vendors ask

Wahlburgers, answered from the filing

Software decisions run through Wahlburgers' Nevada headquarters, part of the Wahlburgers holding company; with the NCR Aloha point-of-sale mandate set at the brand level, HQ is the more likely buying center for operational technology.
Item 11 requires NCR Aloha — the only contractually mandated system. Aloha by NCR Voyix and Olo appear under Item 11 as already in use without being required; DoorDash, ezCater, Grubhub, and Postmates are named under Item 6, and Ecolab under Item 8, none of them required.
Wahlburgers operates 25 locations — 21 franchised, 4 company-owned — in the quick-service-restaurant segment.
Wahlburgers runs an approved-supplier list under Item 8. The franchisor can require single-source or designated suppliers for food, non-food, and branded items, and franchisees may propose alternatives for approval.
Item 17 of the FDD sets out renewal, transfer, and termination terms. The initial term runs 20 years, and unit count fell 80.2% year over year, making operator turnover a near-term signal worth watching alongside new openings.
The full filing is available in the embedded PDF viewer below, filed with state franchise regulators in 2025.
Source

Read the filing itself

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Wahlburgers2025 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

21 operators run 103 mapped locations. 4 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit17
2–9 units3
25+ units1

Top states by locations

IA23
MN15
NE10
MO8
IL8

Ownership

The portfolio behind Wahlburgers

single_brand_holdco of Wahlburgers.

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.