PinogyPinogy
Mandatoryonly a minimum requirement, and we do not represent that it is the optimal amount of money for you to spend on marketing. Point of Sale and Computer Systems We require you to use Pinogy as your retail
From the filings
HQ-led decisions
Waggles
Retail non foodSoftware purchasing at Waggles is controlled from its Florida headquarters, where Chief Executive Officer Ted Bell and Director of Operations Tim Kowalzyk are the key executives on file. The brand currently mandates Pet Tracker and Pinogy as its core technology systems. With only 1 company-owned unit and no franchised locations disclosed in the 2023 FDD, the addressable market for vendors is extremely limited at this time.
For software vendors selling into US franchise brands.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2023
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$346K–$683K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Franchisor behaviours
What the franchisor requires
28 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 1 question the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall use such customer data management, sales data management, administrative, bookkeeping, accounting, and inventory control procedures and systems as Waggles Franchising may specify in the Manual or otherwise in writing.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You must give us independent access to the information that will be generated or stored in these systems.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall provide such periodic financial reports as Waggles Franchising may require in the Manual or otherwise in writing, including: (i) a monthly profit and loss statement and balance sheet for the Business within 30 days after the end of each calendar month; (ii) an annual financial statement (including…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Waggles Franchising may change any such requirement or change the status of any vendor.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We currently do not derive revenue from the required purchases and leases by franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
Waggles Franchising may receive rebates, payments, or other consideration from vendors in connection with purchases by franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
95Item 8
We estimate that the required purchases and leases of goods and services to operate your business are 95% of your total purchases and leases of goods and services to operate your business.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use a supplier that is not on our list of approved suppliers, you must request our approval in writing.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
to cancel or transfer to Waggles Franchising or its designee all telephone numbers, post office boxes, directory listings, and Digital Marketing accounts used by Franchisee in connection with the Business or the Marks
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee must at all times comply with payment card industry data security standards (PCI-DSS).
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee shall participate at its own expense in programs required from time to time by Waggles Franchising for obtaining customer evaluations, reviewing Franchisee’s compliance with the System, and/or managing customer complaints, which may include (but are not limited to) a customer feedback system, customer…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Waggles Franchising may enter the premises of the Business from time to time at any reasonable time (including during normal business hours) and conduct an inspection.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Waggles Franchising may supplement, revise, or modify the Manual, and Waggles Franchising may change, add or delete System Standards at any time in its discretion.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must find a potential site and submit your site to us for approval, together with all information and documents about the site that we request.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend at least $10,000 on the marketing associated with your business opening.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
After you open, you must spend at least 3% of adjusted gross sales each month on marketing your business.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee shall sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by Waggles Franchising, in the manner specified by Waggles Franchising in the Manual or otherwise…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We have the right to require you to purchase or lease all goods, services, supplies, fixtures, equipment, inventory, computer hardware and software, real estate, or comparable items related to establishing or operating your business (1) either from us or our designee, or from suppliers approved by us, or (2)…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We have the right to require you to purchase or lease all goods, services, supplies, fixtures, equipment, inventory, computer hardware and software, real estate, or comparable items related to establishing or operating your business (1) either from us or our designee, or from suppliers approved by us, or (2)…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall accept payment from customers in any form or manner designated by Waggles Franchising (which may include, for example, cash, specific credit and/or debit cards, gift cards, electronic fund transfer systems, and mobile payment systems).
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We currently require you to pay royalty fees and other amounts due to us by pre- authorized bank draft.
Must the franchisee participate in a gift card program?
YesFranchise agreement
At its own expense, Franchisee shall sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by Waggles Franchising, in the manner specified by Waggles Franchising in the…
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee must hire or engage sufficient number of personnel to service its volume of Business, and Franchisee must comply with any System Standards regarding staffing levels.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall cause its personnel to comply with any dress attire, uniform, personal appearance, and hygiene standards set forth in the Manual.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must purchase (or lease) the point-of-sale software and hardware, and related software and hardware, that we specify.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Franchisee shall give Waggles Franchising unlimited access to Franchisee’s point of sale system and other software systems used in the Business, by any means designated by Waggles Franchising.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We do not currently require additional training programs or refresher courses, but we have the right to do so.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
The Principal Executive shall use reasonable efforts to attend all in-person meetings and remote meetings (such as telephone or video conference calls) that Waggles Franchising requires, including any national or regional brand conventions or conferences.
The filing answers no to 5 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at Waggles
Waggles presents a micro-scale opportunity for software vendors. The 2023 Franchise Disclosure Document reports exactly 1 total unit, which is company-owned. No franchised locations are disclosed, and year-over-year unit growth is not available in the filing. For a vendor, this means the total addressable market is a single location. The brand operates in the retail non-food segment and is headquartered in Florida. Average unit volume (AUV) is not disclosed in the FDD, so revenue-based sizing is not possible from public data.
Who controls software purchasing
In a system this small, the buying center is concentrated at the top. The FDD’s Item 1 names Ted Bell as Chief Executive Officer and Tim Kowalzyk as Director of Operations. With no parent company on file and no multi-unit operators mapped in our corpus, these two executives are the de facto decision-makers for any technology evaluation. A vendor’s path to a sale runs directly through HQ; there is no franchisee layer to navigate or persuade.
Mandated and current tech stack
The FDD is explicit about the technology Waggles requires. Two systems are listed as mandated: Pet Tracker and Pinogy. These are the operational backbone for the single unit. Any software vendor—whether selling POS, CRM, scheduling, or analytics—must understand that their solution will either need to integrate with these mandated platforms or make a compelling case for replacing one of them. The mandate signal is strong, meaning the franchisor has already made a deliberate choice and locked it into the franchise agreement.
Procurement, renewals, and timing
Procurement rules are opaque in the available data. The FDD does not include an Item 8 extract, so we cannot determine whether Waggles uses a designated supplier model, an approved supplier program, or an open purchasing environment. Vendors should clarify this directly in early conversations. On the renewal side, the initial franchise term is 10 years. Item 17 permits up to four additional 5-year successor terms, subject to conditions including compliance, renovation to then-current standards, signing the then-current franchise agreement, a renewal fee, and a general release. With no franchised units currently operating, these renewal windows are theoretical. There is no near-term contract churn signal for a vendor to target.
How to read the Waggles FDD
The 2023 FDD is the foundational document for understanding this brand’s obligations and constraints. It is filed with state franchise regulators and contains the legal and operational disclosures that govern the franchise relationship. For a software vendor, the critical sections are Item 11 (the source of the Pet Tracker and Pinogy mandates), Item 1 (identifying the executives), and Item 17 (renewal and term conditions). The embedded PDF viewer below provides the full text. Focus your review on any technology or supplier obligations that could block or accelerate a sale into this single-unit system.
For a ranked target list of franchise brands with stronger unit growth and clearer procurement signals, FranCloud can help.
Questions vendors ask
Waggles, answered from the filing
The 2023 FDD lists Ted Bell (CEO) and Tim Kowalzyk (Director of Operations) as the primary executives. In a single-unit operation, purchasing authority almost certainly rests with these individuals.
The FDD mandates two systems: Pet Tracker and Pinogy. Any vendor pitching a replacement or complementary tool must address integration with or displacement of these specific platforms.
The 2023 FDD discloses a total of 1 unit, which is company-owned. No franchised units are reported, making this a single-location operation in the retail non-food segment.
The FDD does not include an Item 8 extract detailing procurement restrictions. Without this signal, the model is not publicly known from the filing; vendors should inquire directly about designated or approved supplier requirements.
With a 10-year initial term and no unit growth disclosed, renewal-driven windows are distant. The Item 17 renewal allows four additional 5-year terms, but no near-term triggers are evident from the 2023 filing.
The 2023 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below to analyze the full legal and operational disclosures for yourself.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Waggles files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
No franchisee network yet. Waggles’s latest FDD reports no franchised locations.
Ownership
The portfolio behind Waggles
unknown of wp holdings group.
Related Retail non food brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.