line management system software, Velonet. You must pay us a set-up fee of $3,500 for each Mobile Bike Shop you put into service, for the installation and connection to Velonet and Lightspeed (our inve
From the filings
Velofix
Automotive servicesSoftware purchasing at Velofix is controlled at the headquarters level, where President and CEO Davide Xausa and CFO Anne-Marie Hall oversee a network of 74 total units. The franchisor mandates specific technology, including Lightspeed by Lightspeed Commerce Inc. for point-of-sale, creating a defined tech stack for vendors to understand. With 34 franchised and 40 company-owned locations, the addressable market for software vendors is concentrated but clearly defined.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
10%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall establish a bookkeeping, accounting and recordkeeping system conforming to the requirements prescribed from time to time by Franchisor
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Franchisor directly and through its authorized representatives shall be entitled and Franchisee shall cooperate with Franchisor to permit Franchisor and its authorized representatives from time to time to access electronically all information which Franchisor deems advisable to its monitoring of Franchisee’s Business…
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall furnish to Franchisor such reports as Franchisor may require from time to time.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, Yellow Jersey, is currently the approved supplier of inventory, products and supplies for our franchisees
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor reserves the right to periodically designate or approve suppliers of any such items and if Franchisor requires, Franchisee agrees to purchase or lease all such items only from suppliers Franchisor designates or approves, which may include or be limited to Franchisor and/or its affiliates.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In our last fiscal year ending December 31, 2024, we did not receive any revenues from the sale of products or services to franchisees in the United States, however, our affiliates had revenues of $271,936 or the sale of parts, tools custom trucks and other products to franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may profit from your purchases from approved suppliers, and we and/or our affiliates may receive payments, fees, commissions or reimbursements from such suppliers in respect of your purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
98Item 8
We estimate your required purchases for the operation of the Business will be 98% or more of your annual purchases or leases.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If Franchisee wishes to use any type or brand of item, or wishes to purchase an item from a supplier, that is not currently approved by Franchisor, Franchisee must notify Franchisor in writing of Franchisee’s desire to do so and submit to Franchisor (or to an independent laboratory Franchisor designates)…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee acknowledges that by the assignment shown in Schedule B attached hereto, Franchisor will have the sole option to acquire all rights to, and interest in, all telephone numbers, and directory listings associated with the Marks.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee agrees that it will cause the Franchised Business to meet or exceed, at all times, all applicable security standards developed by the Payment Card Industry Data Security Standards (“PCI DSS”) council, or its successor, and other regulations and industry standards applicable to the protection of customer…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee must participate in and comply with all of Franchisor’s Customer satisfaction and Customer survey programs.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor shall have the right, during normal business hours and with reasonable prior notice to Franchisee, to inspect or audit, or cause to be inspected or audited the financial books, records, bookkeeping and accounting records, documents or other materials in respect of the Franchised Business
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor has the right to add to or modify the Manual from time to time to, among other reasons, change operating procedures, maintain the goodwill associated with the Marks, and enable the System to remain competitive.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Without Franchisor’s prior written approval, which Franchisor may give or withhold in Franchisor’s sole discretion, Franchisee may not develop, create, generate, own, or otherwise use any computer and/or electronic media (including but not limited to the Internet, bulletin boards, social networking sites (e.g.…
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee shall expend an initial amount of not less than five thousand ($5,000.00) dollars on a pre-opening and opening promotional campaign for the Franchised Business at least one (1) week immediately preceding the opening and the first three (3) weeks of operation of the Franchised Business and provide…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
You must spend an amount equal to 2% of your Gross Sales on local advertising and promotion of your Business each fiscal year.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
You must participate in, and comply with the requirements of, any gift card, gift certificate, customer loyalty or retention programs that we implement for all or part of the Velofix franchise system and sign the forms and take the other action we require for you to participate in these programs.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase our recommended level of approved brands or types of inventory, products and supplies only from suppliers approved by us, which may include us or our affiliates.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase from our designated supplier the Designated Equipment Package, which includes hand tools, fixed equipment, customized stainless steel shelving and custom work surface and storage solutions that we require to be used and installed in each Mobile Bike Shop you put into service.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee hereby authorizes Franchisor to initiate electronic debit entries (“EFT”) against Franchisee’s designated bank account and agrees to execute an authorization in the form of Schedule F to this Agreement and all other documents necessary to effect the authorization given herein.
Must the franchisee participate in a gift card program?
YesItem 11
You must participate in, and comply with the requirements of, any gift card, gift certificate, customer loyalty or retention programs that we implement for all or part of the Velofix franchise system and sign the forms and take the other action we require for you to participate in these programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Employ sufficient staff to properly operate the Franchised Business in accordance with this Agreement and the Manual, including employing or contracting a Lead Mechanic at all times who has completed the Initial Training Program to Franchisor’s satisfaction;
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall, in all dealings with its Customers, suppliers and the public adhere to the highest standards of honesty, integrity, fair dealing and ethical conduct; (i) Immediately report any escalated Customer complaints to Franchisor and to participate in any procedures specified by Franchisor for the resolution…
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We may require you to provide us with independent access to information and data maintained on your computer system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
The Initial Training Program is provided at no additional charge; however, Franchisor reserves the right to charge a reasonable fee for training successor or replacement personnel.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Attendance at such conventions is mandatory and will be at Franchisee’s sole cost and expense.
The filing answers no to 3 questions
- Must the franchisor approve the franchisee's site or location before opening?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?Item 11
The vendor opportunity at Velofix
Velofix operates in the automotive services segment with a total footprint of 74 units, split between 34 franchised and 40 company-owned locations. The brand reported a year-over-year unit growth of -5.556%, indicating a contracting network. For software vendors, the total addressable market is these 74 locations, all of which are subject to headquarters-level technology mandates. The royalty rate is 8.0% on an initial term of 5 years. Average unit volume is not disclosed in the most recent FDD.
Who controls software purchasing
Software purchasing decisions are centralized at Velofix's headquarters. The 2025 FDD identifies Davide Xausa as President and CEO and Anne-Marie Hall as Chief Financial Officer. These two executives form the core buying center. Any vendor pitching enterprise software, from POS add-ons to operational tools, should target this leadership team. No multi-unit operators are mapped in our corpus, reinforcing that purchasing power does not sit with individual franchisees.
Mandated and current tech stack
Velofix mandates three specific technology systems for its franchisees. The point-of-sale system is Lightspeed, provided by Lightspeed Commerce Inc. Additionally, franchisees must use a proprietary Client Services Center and a system called Velonet. These mandates are non-negotiable and apply to all locations. A vendor selling complementary or replacement software must demonstrate clear integration paths with Lightspeed and the proprietary systems, or make a compelling case to the CEO and CFO for a stack-wide change.
Procurement, renewals, and timing
The procurement model for Velofix is not detailed in the available FDD extracts. There is no Item 8 signal describing a designated supplier, approved supplier list, or open purchasing framework. Vendors should clarify this directly with headquarters. Regarding timing, the initial franchise agreement runs for 5 years. The Item 17 renewal conditions state that to renew, a franchisee must sign the then-current form of agreement, which may be materially different from the original. This creates potential software evaluation windows as franchisees approach renewal and must comply with updated standards. The recent negative unit growth may also signal a period of operational consolidation, which can prompt a review of technology vendors.
How to read the Velofix FDD
The 2025 Velofix Franchise Disclosure Document is the primary source for all the data cited here. It is filed with state franchise regulators and contains the legal and operational blueprint of the franchise system. The embedded viewer below provides the full document. Key sections for software vendors include Item 11 (franchisor's assistance, advertising, computer systems, and training) for the mandated tech stack, Item 1 for the executives who control purchasing, and Item 17 for renewal and contract timing signals. For a ranked target list of franchise brands ready for a software pitch, contact FranCloud.
Questions vendors ask
Velofix, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Velofix files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| WI | 1 |
|---|
Ownership
The portfolio behind Velofix
unknown of velofix group of companies.
Related Automotive services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.