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From the filings
HQ-led decisions
Payless Car Rental
Automotive servicesSoftware purchasing at Payless Car Rental is controlled at the corporate level by Avis Budget Group, with key decision-makers including the President of Americas and the Director of Licensee Operations. The brand mandates eight specific operational systems, from reservations to workforce management, creating a locked-down but clearly defined tech landscape. With 109 total US units, the addressable market for vendors is concentrated in the 12 franchised locations, as the 97 company-owned sites are managed centrally.
For software vendors selling into US franchise brands.
Live signals
Total units
109
12 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2025
Royalty
7.5%
of gross sales
Ad fund
—
national + local
Initial fee
$45K
per unit
Investment range
$626K–$1.61M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
7.5%+of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
MedalliaMedallia
ulling and Reviewing Top Account Manifest in 3 0 Workday Learning - Online Training WaND Checking and Analyzing Your NPS and VOTC 3 0 Workday Learning - Online Training Results in Medallia Adjusting W
WorkJamWorkJam
Compensation Closing a Pay Period in Time4U 5 0 Workday Learning - Online Training Correcting Unpaired Punches Using Time4U 5 0 Workday Learning - Online Training Starting Up with WorkJam 5 0 Workday
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Licensee agrees to purchase all components for, install and implement all accounting, inventory control, sales register, reservations, security programs and other computer hardware and software systems according to EXHIBIT H PAYLESS FDD USA.571139255.9/RV2 H-17 the Standards and as required under Paragraph 6.2 herein.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
Wizard generates and stores reservation, rental, and customer data, to which Payless has unlimited, independent access.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Licensee will submit to Payless monthly, on forms specified and/or supplied by Payless without charge, on or before the tenth (10th) day of each month during the term hereof, the “Monthly System Fee Report” and invoice and such other control reports and financial and other business information prescribed by Payless…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
ABCR administers the Wizard System and is the only supplier of reservation and rental system services to Payless Franchises.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Payless may change any of the elements of the System (including by introducing new Marks, products, reservation systems, other services and Standards) and, on notice from Payless, Licensee will promptly accept and implement all such changes at Licensee’s expense and in accordance with the schedule prescribed by…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may derive revenue from selling Standard Rental Agreement forms and jackets and additional driver forms to you.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
Collectively, the purchases and leases you will make from designated or approved suppliers or according to the Standards represent approximately 15% of your total purchases and leases in establishing, and approximately 10% of your total purchases and leases in operating your Payless Franchise.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
Upon Payless’ request, or if you want to use any item that Payless has not yet evaluated or buy from a supplier that Payless has not yet approved (for those items that require supplier approval), you first must submit sufficient information, specifications, and samples for Payless to determine whether the item…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon termination or expiration of the License Agreement (without renewal or extension), Payless has the right and is hereby authorized to effect the assignment of the Telephone Numbers and Listings to Payless or our designee, and, in such event, Licensee will have no further right, title or interest in the Telephone…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Licensee is familiar with the Payment Card Industry Data Security Standards which are currently in effect (“PCI Standards”) and Licensee agrees to undertake any necessary steps to be or remain in full compliance with all applicable PCI Standards.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Licensee agrees to participate in and provide its full cooperation to facilitate all customer service surveys and follow-up programs conducted by on or on behalf of Payless.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Payless will have the right, not more than two (2) times per calendar year, after giving at least five (5) days’ prior written notice to Licensee, to send representatives to inspect the Rental Business, and to audit the books and records thereof, to determine the quality thereof and the faithfulness of Licensee’s…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
The Manual may be revised, changed, modified or supplemented by Payless at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You may not open a location for your Payless Franchise without Payless’ approval (the Payless License Agreement, paragraph 8.3).
Marketing
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Licensee agrees to conduct at its expense grand opening advertising and promotional programs for each Location opened in the Territory as prescribed in the Standards.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
In addition, you must purchase items that bear a Proprietary Mark or which are part of the System identity that meet our specifications as to style, color, design, etc.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Under the Rental System Agreement you must buy certain hardware, software, and communications utilized in connecting to Wizard only from Approved Suppliers (see Item 11).
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Payless will have the right to require Licensee to participate in an electronic funds transfer program under which all License Fees and any other payments due Payless or any of the Related Entities under this Agreement or any other agreement between the parties are transferred electronically from Licensee’s bank…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must employ on a full-time basis, at all times during the term of your Payless License Agreement, at least one General Manager who has completed the instruction Payless furnishes and who will devote his or her entire time during normal business hours to the management, operation, and development of your Payless…
Must employees wear uniforms specified by the franchisor?
YesItem 8
Examples of these items are stationery, signage, backwall counter modules, and uniforms.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
Payless and its designees will have independent access to the Wizard system and all other computer systems, hardware, and software you use.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Payless reserves the right to require Licensee to attend training, as it deems necessary and in its sole discretion, and Licensee shall be required to complete any initial training subject to the terms of this Paragraph 4.2.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Licensee’s attendance at each convention or seminar is mandatory and Licensee will bear all expenses of attending, including travel, lodging, meals and entertainment.
The filing answers no to 4 questions
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at Payless Car Rental
Payless Car Rental operates 109 locations across the United States, with a heavy corporate footprint of 97 company-owned units and just 12 franchised locations. For software vendors, the immediate addressable market is those 12 franchised sites, as the corporate stores are managed centrally by parent company Avis Budget Group, Inc. The brand’s average unit volume (AUV) is not disclosed in the most recent FDD, and year-over-year unit growth data is also unavailable. The royalty rate stands at 7.5% of gross revenues.
Despite the small franchised base, the corporate-controlled nature of the system means a successful pilot or HQ-level adoption could unlock the entire network. Vendors should view the 12 franchised units as a proving ground for technology that might later be adopted across the 97 corporate locations.
Who controls software purchasing
Software purchasing authority resides at the corporate headquarters in New Jersey, within the Avis Budget Group structure. The 2025 FDD lists several executives relevant to a vendor’s outreach. Joseph A. Ferraro serves as President and Chief Executive Officer, Americas, making him the top strategic decision-maker for the region. Izilda P. Martins, Executive Vice President and Chief Financial Officer, likely controls budget approvals. On the operational side, Michael Ellis holds the title of Director, Licensee Operations & Business Development, positioning him as a key gatekeeper for tools that touch the franchised network. Additional contacts include Tracy Dalenberg, Manager Licensee Accounting Projects, and Colin Rutherford, Licensee Business Partner Projects, both of whom may influence back-office and partner-facing technology decisions.
No multi-unit operators are mapped in our corpus, reinforcing that purchasing influence is concentrated at the HQ level rather than dispersed among large franchisees.
Mandated and current tech stack
Payless Car Rental mandates a substantial suite of eight operational systems, as disclosed in the FDD. The mandated technologies are: MDMS, Mobile WaND, Payless Reservations System, SMWR, SMWR Portal, Time4U, WaND, and Wizard. These systems span reservations, workforce management (Time4U), and operational portals (SMWR Portal), creating a tightly integrated environment. The presence of both “WaND” and “Mobile WaND” suggests a core platform with a mobile extension for field operations.
For a vendor selling into this account, the tech stack represents both a barrier and a map. Any new software must either integrate with these mandated systems or replace one of them outright—a high bar given the corporate mandate. The specific vendors behind these system names are not identified in the FDD extract, but the acronyms point to a mix of reservation, workforce, and data management tools.
Procurement, renewals, and timing
The FDD extract does not include details from Item 8 (procurement restrictions) or Item 17 (renewal and term provisions). This means the formal purchasing model—whether designated supplier, approved supplier list, or open procurement—is not publicly known from this filing. Similarly, the initial franchise term length and renewal windows are not disclosed, making it difficult to predict natural contract cycles.
In practice, the high number of mandated systems suggests a designated-supplier model, where franchised operators have little autonomy to choose alternative software. Vendors should assume that any sales cycle will require corporate-level approval and likely a pilot within the company-owned fleet before reaching the 12 franchised locations.
How to read the Payless Car Rental FDD
The 2025 Franchise Disclosure Document for Payless Car Rental is the primary source for the data above. It details the brand’s corporate structure under Avis Budget Group, lists the mandated technology systems, and identifies the executive team responsible for operations and licensing. The FDD is filed with state franchise regulators and is available in full through the embedded viewer on this page. For vendors, the most actionable sections are Item 11 (franchisor’s assistance, where tech mandates appear) and Item 1 (the franchisor and its affiliates, where executive names are listed).
For a ranked target list of franchise brands based on tech-stack fit and procurement openness, FranCloud can help prioritize your outreach.
Questions vendors ask
Payless Car Rental, answered from the filing
Key contacts include Joseph A. Ferraro (President and CEO, Americas), Michael Ellis (Director, Licensee Operations & Business Development), and Izilda P. Martins (EVP, CFO). Purchasing authority sits within Avis Budget Group's corporate structure.
The 2025 FDD mandates eight systems: MDMS, Mobile WaND, Payless Reservations System, SMWR, SMWR Portal, Time4U, WaND, and Wizard. These cover reservations, workforce management, and operational portals.
There are 109 total US units, consisting of 97 company-owned locations and 12 franchised locations. The brand operates in the automotive services segment under Avis Budget Group.
Specific procurement restrictions (Item 8) were not disclosed in the most recent FDD extract. Given the high number of mandated systems, the model likely requires franchised operators to use designated suppliers for core technology.
The initial franchise term and renewal conditions (Item 17) were not disclosed in the 2025 FDD extract. Without term data, contract windows are difficult to predict; monitor corporate leadership changes for signals.
The FDD is filed with state franchise regulators in 2025. You can read the full document using the embedded PDF viewer below this section.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Payless Car Rental files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
3 operators run 24 mapped locations. 3 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
2–9 units3
Top states by locations
| AL | 3 |
|---|---|
| AR | 3 |
| AK | 3 |
| DE | 3 |
| DC | 3 |
Ownership
The portfolio behind Payless Car Rental
strategic_multibrand of Avis Budget Group.
Sibling brands
Related Automotive services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.