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From the filings
Vacation Planners
LodgingSoftware purchasing authority at Vacation Planners sits with the franchisor entity, which operates from a Florida headquarters and lists Kenneth J. Gagliano as its Agent for Service of Process in the 2025 FDD. The system mandates QuickBooks Online by Intuit Inc. for its franchisees, signaling a centralized but lean tech stack. The total unit count is not disclosed in the most recent FDD, making the addressable market size a key question for any vendor evaluating this lodging franchise.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
10%+of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
stimate that the annual cost of any optional or required maintenance, updating, upgrading, or support contracts will be $400 to $500, including the software subscription costs for QuickBooks Online an
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 8 explicit no's; 1 question the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Franchisee shall give Vacation Planners unlimited access to Franchisee’s point of sale system and other software systems used in the Business, by any means designated by Vacation Planners.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall provide such periodic financial reports as Vacation Planners may require in the Manual or otherwise in writing, including: (i) an annual financial statement (including profit and loss statement, cash flow statement, and balance sheet) for the Business within 90 days after the end of Vacation…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are currently a supplier of the sales and email marketing software that you must use for the operation of the franchised business model.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Vacation Planners may change any such requirement or change the status of any vendor.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We will not derive revenue from the required purchases and leases by franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
Vacation Planners may receive rebates, payments, or other consideration from vendors in connection with purchases by franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
We estimate that the required purchases and leases of goods and services to operate your business are 50% to 80% of your total purchases and leases of goods and services to operate your business.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use a supplier that is not on our list of approved suppliers, you must request our approval in writing.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
internet, email, electronic network, directory, and listing entities of the termination or expiration of Franchisee’s right to use any numbers, addresses, domain names, locators, directories and listings associated with any of the Marks, and authorize their transfer to Vacation Planners or any new franchisee as may…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee must at all times comply with payment card industry data security standards (PCI-DSS).
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee shall participate at its own expense in programs required from time to time by Vacation Planners for obtaining customer evaluations, reviewing Franchisee’s compliance with the System, and/or managing customer complaints, which may include (but are not limited to) a customer feedback system, customer survey…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Vacation Planners may accompany Franchisee or its personnel on any services performed for a customer to conduct an evaluation.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
This provision does not limit Vacation Planner’s rights to modify the Manual or System Standards.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not conduct any marketing, advertising or public relations activities (including websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by Vacation Planners.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee shall sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by Vacation Planners, in the manner specified by Vacation Planners in the Manual or otherwise in…
Operations
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee shall purchase or lease all 11 Vacation Planners FDD 2024 Franchise Agreement equipment and enter into all business relationships necessary to accept payments as required by Vacation Planners.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall utilize the payment processing system provided by Vacation Planners to process payments from customers.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We currently require you to pay and receive payments of royalty fees and other amounts due to us by ACH or other form of payment.
Must the franchisee participate in a gift card program?
YesFranchise agreement
At its own expense, Franchisee shall sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by Vacation Planners, in the manner specified by Vacation Planners in the…
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall cause its personnel to comply with any dress attire, uniform, personal appearance and hygiene standards set forth in the Manual.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall acquire and use all software and related systems required by Vacation Planners.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
You must give us independent access to the information that will be generated or stored in these systems.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
We are currently a supplier of the sales and email marketing software that you must use for the operation of the franchised business model.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We do not currently require additional training programs or refresher courses, but we have the right to do so.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
The Principal Executive shall use reasonable efforts to attend all in-person meetings and remote meetings (such as telephone conference calls) that Vacation Planners requires, including any national or regional brand conventions.
The filing answers no to 8 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
- Is there a franchisee advisory council, association or committee?Item 20
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisor approve the franchisee's site or location before opening?Franchise agreement
- Is a minimum grand opening advertising spend required?
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Item 11
The vendor opportunity at Vacation Planners
Vacation Planners is a lodging franchise headquartered in Florida. The 2025 Franchise Disclosure Document does not disclose the total number of franchised or company-owned units, so the exact addressable market remains unstated. For a software vendor, that means the first step in qualifying this account is confirming the current location count through direct outreach or third-party data. What the FDD does make clear is a 10% royalty rate and a standard 5-year initial term, with up to three additional 5-year renewal terms available. That renewal structure creates periodic moments when franchisees must conform to then-current standards—including technology standards—which can open windows for new software adoption.
Who controls software purchasing
The FDD names Kenneth J. Gagliano as the Agent for Service of Process, making him the sole executive on file. No CIO, CTO, VP of IT, or procurement lead is listed in Item 1. In a system of this profile, purchasing authority likely resides with the franchisor’s leadership at the Florida headquarters. Vendors should treat Mr. Gagliano as the initial point of contact and expect that any software decision—especially one that touches franchisee operations—will require HQ approval. The absence of a named technology buyer suggests a lean organizational structure where the owner or general manager wears multiple hats.
Mandated and current tech stack
The only technology system mandated in the 2025 FDD is QuickBooks Online by Intuit Inc. This tells you two things. First, the franchisor cares about financial reporting consistency across the system and has already standardized on a cloud-based accounting platform. Second, the tech stack beyond accounting appears to be open or unspecified. There is no mandated property management system, booking engine, CRM, or POS named in the disclosure. For vendors selling complementary or adjacent software—such as revenue management, guest communication, or operations platforms—this represents a greenfield opportunity, provided you can demonstrate integration value with QuickBooks Online.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract, so the procurement model is not publicly defined. It is unknown whether Vacation Planners uses designated suppliers, maintains an approved vendor list, or permits franchisees to choose their own technology. Vendors should clarify this directly during discovery. On the renewal side, Item 17 outlines a structured process: franchisees may renew for up to three additional 5-year terms, but they must sign the then-current franchise agreement, conform to then-current standards, and execute a general release. This means that as renewal cycles come due, the franchisor can introduce new technology requirements, creating natural inflection points for software sales.
How to read the Vacation Planners FDD
The full 2025 FDD is embedded below. For software vendors, the most actionable sections are Item 11 (Franchisor’s Obligations), where the QuickBooks Online mandate appears, and Item 17 (Renewal, Termination, Transfer), which spells out the conditions under which franchisees must adopt updated standards. Item 1 identifies the single executive on file, and Item 6 lists the 10% royalty. Because unit counts are not disclosed, cross-reference the FDD with your own market data to size the opportunity. When you are ready to prioritize franchise systems by fit, FranCloud can help you build a ranked target list.
Questions vendors ask
Vacation Planners, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
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Operator footprint
No franchisee network yet. Vacation Planners’s latest FDD reports no franchised locations.
Related Lodging brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.