United Real Estate

The vendor opportunity at United Real Estate

United Real Estate operates a network of 94 total units, with 76 franchised and 18 company-owned locations. The brand, headquartered in Missouri, is part of United Real Estate Subsidiary Holdco, LLC. The system grew by 5.556% year-over-year, indicating a modest but positive expansion trajectory. For software vendors, the addressable market is concentrated: 94 offices that must use specific, mandated technology platforms. The operator footprint is small, with only 1 mapped operator across approximately 1 located unit, and no multi-unit operators. The top state by presence is Wisconsin, with 1 unit.

Who controls software purchasing

Purchasing authority rests at the corporate headquarters. The FDD lists M. Daniel Duffy as Chief Executive Officer, Secretary, and a member of the Board of Managers, and Jason Cole as Chief Financial Officer. These executives, along with Board members Robert Y. Emmert and Mike Yirilli, and Director Brian Zaversnik, form the likely buying center for enterprise software decisions. Because the franchisor mandates specific systems, vendors must engage HQ to secure a preferred or mandated supplier designation. There is no indication of multi-unit operator influence on technology procurement.

Mandated and current tech stack

The 2025 FDD explicitly mandates several technology components. Franchisees must use the Bullseye Productivity Platform Package, a client relationship management software, and the United Intranet. The specific vendor for the CRM is not named in the FDD, presenting a potential discovery opportunity for CRM vendors. The Bullseye Productivity Platform Package is a named, mandated system, meaning any vendor competing with or integrating into this platform must navigate a centralized approval process. The United Intranet serves as the internal communication and resource hub.

Procurement, renewals, and timing

The initial franchise term is 10 years. Renewal conditions require the franchisee to not be in default, provide notice, pay a renewal fee, remodel the office, sign the then-current franchise agreement, and potentially attend training. The franchisor must provide at least 180 days' written notice if it intends not to renew. This long term and structured renewal process mean that system-wide technology contract windows are infrequent. However, the 5.556% unit growth suggests a steady, if small, stream of new office openings, each requiring immediate deployment of the mandated tech stack.

How to read the United Real Estate FDD

The 2025 Franchise Disclosure Document provides the legal and operational blueprint for the United Real Estate system. Key items for software vendors include Item 11, which details the franchisor's obligations and the mandated Bullseye Productivity Platform and CRM, and Item 1, which identifies the executives who control the brand. Item 17 outlines the 10-year term and renewal conditions, critical for understanding long-term contract cycles. The embedded PDF viewer below contains the full FDD for your detailed review. For a ranked target list of franchise systems aligned with your software, contact FranCloud.