FacebookMeta
r any other written form of communication of our approval or disapproval. You must not conduct any advertising without our written permission, in any Social Media such as Twitter, Facebook, LinkedIn,
From the filings
HQ-led decisions
United Defense Tactical
Retail non foodSoftware purchasing at United Defense Tactical is controlled at the corporate level by a tight-knit leadership team including CEO Wesley Fox and President Don Michael. The brand currently operates a single company-owned location and does not mandate any specific technology systems in its most recent FDD. With only 1 addressable unit, the immediate market for vendors is extremely limited.
For software vendors selling into US franchise brands.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2023
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$247K–$494K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
s: Internet and World Wide Web home pages, as well as other electronic sites (such as business citations, Google and Bing business listings, social networking sites like Facebook, Instagram, Twitter,
LinkedInLinkedIn
d Wide Web home pages, as well as other electronic sites (such as business citations, Google and Bing business listings, social networking sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest,
PinterestPinterest
form of communication of our approval or disapproval. You must not conduct any advertising without our written permission, in any Social Media such as Twitter, Facebook, LinkedIn, Pinterest, Yelp and
TwitterX
y email or any other written form of communication of our approval or disapproval. You must not conduct any advertising without our written permission, in any Social Media such as Twitter, Facebook, L
YelpYelp
munication of our approval or disapproval. You must not conduct any advertising without our written permission, in any Social Media such as Twitter, Facebook, LinkedIn, Pinterest, Yelp and others (cur
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 6
You are required to use our approved vendor for professional bookkeeping and accounting services for your Business.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to have independent access to all information that you store in any computer, laptop, tablet, social media platform, mobile app platform or software related to the Business (Franchise Agreement Sections X.E, XII.H, XII.I, XIV.A and XX.A).
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Train to Survive Costa Mesa, LLC which is our affiliate is currently the only approved vendor and supplier for all simulators and props to be purchased by you for the operation of your Business.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
A list of approved vendors and suppliers from whom all equipment, products, supplies and services may be purchased will be provided to you and may be amended by us periodically.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
No such revenues were received from required purchases made by franchisees in the prior fiscal year.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
25Item 8
It is anticipated that during the operation of your Franchised Business, required purchases from us, our affiliates, or the vendors that we specify or approve (not including rent, royalties, or labor costs) are estimated to be approximately 25%-35% of your total monthly purchases in the continuing operation of your…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
you will be responsible for paying us an assessment fee.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You are not permitted to: use any equipment, products or services of an unapproved vendor; use any unapproved curriculum; purchase any type of equipment, products or supplies from an unapproved supplier; or sell and/or offer any other services (including any type of different membership package, course, program…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee Shall Cancel Assumed Names and Transfer Phone Numbers
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 15
We have the right to require that the General Manager or any other manager and your lead instructor be at the Facility for any inspection we conduct (Franchise Agreement Section XII.F).
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We have the right to add to, and otherwise modify, any manual, including the Operations Manual, to reflect changes in authorized equipment, products and services, as well as changes in specifications, standards and operating procedures of a United Defense Tactical™ Business.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You may not sign a lease for the site (or contract to purchase the premises, if applicable) in which you wish to operate your Business until you have obtained our written approval.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless we approve otherwise in writing, you may not establish a separate Website and will only have one web page, as we designate and approve, within our website.
Is a minimum grand opening advertising spend required?
YesItem 11
You will also spend at least $15,000 on “grand opening” promotion within three months (two months prior to opening and one month after the opening of your Business)
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend a minimum of 3% of your Gross Revenues per calendar quarter on local advertising and promotion for your Business, in addition to the System Advertising Fee contribution you pay to us.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 16
You must participate in any gift certificate, gift card, rewards, or loyalty program we establish.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You are not permitted to: use any equipment, products or services of an unapproved vendor; use any unapproved curriculum; purchase any type of equipment, products or supplies from an unapproved supplier; or sell and/or offer any other services (including any type of different membership package, course, program…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You cannot purchase unapproved equipment, products, supplies and services from any vendors and/or suppliers that are not on our pre-approved list without our written permission.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
and we may require you to use or contribute to specific software support service providers, bookkeeping and accounting service providers, music service providers, merchant service providers, background check service providers, vendor discounts, allowances, and rebates.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Royalty fees shall be payable by direct deposit from franchisee’s account to us and all royalty fees are imposed by us only.
Must the franchisee participate in a gift card program?
YesItem 8
In addition, you must participate in and cooperate with promotional programs, gift certificate or gift card programs we may establish and follow our requirements and guidelines.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You are required to retain a manager (referred to as “General Manager”) for the management and operation of the Business in addition to one full time salesperson and a lead instructor to perform services (such as courses, programs and workshops) and supervise all other instructors and ensure all such courses…
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to have independent access to all information that you store in any computer, laptop, tablet, social media platform, mobile app platform or software related to the Business (Franchise Agreement Sections X.E, XII.H, XII.I, XIV.A and XX.A).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We will also provide you with access to additional or refresher training programs that may be conducted through the telephone, webinars or video training at no cost to you.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
The vendor opportunity at United Defense Tactical
United Defense Tactical presents a minimal addressable market for software vendors. The 2023 Franchise Disclosure Document reports a single company-owned unit, with no franchised locations disclosed. This likely indicates a nascent franchise program that has not yet sold any territories. For a SaaS vendor, the immediate opportunity is limited to one corporate location, and any scalable growth depends entirely on the brand's ability to sell franchises in the future. The parent company, Train to Survive Holdings, LLC, may offer additional context, but no further units are captured in our corpus.
Who controls software purchasing
Purchasing authority is concentrated at the headquarters level. The FDD lists four executives: Wesley (Wes) Fox as CEO, Don Michael as President, Jennifer Fox as Director of Member Services, and Mike Melby as Executive Director. With no franchisee base to influence decisions, this small leadership team holds complete control over any technology evaluation or procurement. A vendor's pitch would need to resonate directly with this group, likely starting with the CEO or President.
Mandated and current tech stack
The 2023 FDD does not mandate or recommend any specific technology systems. There are no named POS vendors, no required operational software, and no IT mandates disclosed in the document. This absence of a tech stack means the brand is either operating without standardized systems or has not formalized its technology requirements for franchisees. For a software vendor, this represents a greenfield scenario at the corporate level, but one with no immediate path to multi-unit deployment.
Procurement, renewals, and timing
Key procurement details are missing from the available FDD data. Item 8, which typically outlines restrictions on sources of products and services, was not extracted. Similarly, Item 17, which covers renewal, termination, and transfer, provided no signal. The initial franchise term length is also not disclosed. Without franchised units, renewal cycles, or a defined term, there are no predictable triggers for software contract windows. Any sales motion would be purely outbound and opportunistic, targeting the corporate entity directly.
How to read the United Defense Tactical FDD
The full 2023 FDD is available for review in the embedded viewer below. This document is the primary source for understanding the legal and operational framework of the franchise, including any updates to technology requirements, fees, or unit counts that may not be reflected in this summary. For vendors, the FDD is the foundational research tool to validate the addressable market and identify the formal decision-making structure before allocating any sales resources. For a ranked target list of franchise systems with stronger technology mandates and larger operator footprints, FranCloud can help.
Questions vendors ask
United Defense Tactical, answered from the filing
The buying center is small and centralized. Key executives listed in the FDD include CEO Wesley Fox, President Don Michael, and Director of Member Services Jennifer Fox. Given the single-unit scale, any software decision likely involves direct approval from this group.
The 2023 FDD does not list any mandated or recommended POS, operational, or IT systems for franchisees. The technology landscape is a blank slate as far as the disclosure document is concerned.
According to the 2023 FDD, United Defense Tactical has a total of 1 unit, which is company-owned. The number of franchised units is not disclosed, suggesting the franchise program may not yet have launched or sold any locations.
The FDD does not provide an extract for Item 8, so the procurement model is unknown. It is not clear from the available data whether the franchisor uses designated suppliers, an approved supplier list, or an open purchasing model.
The initial franchise term length and Item 17 renewal signals are not disclosed in the 2023 FDD. With no franchised units and no term data, there are no predictable renewal-driven contract windows for software vendors to target.
The United Defense Tactical FDD was filed with state franchise regulators in 2023. You can review the embedded PDF viewer below to analyze the full disclosure document directly.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment United Defense Tactical files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Ownership
The portfolio behind United Defense Tactical
strategic_multibrand of Train to Survive Holdings.
Sibling brands
Related Retail non food brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.