Dynamic Combatives

The vendor opportunity at Dynamic Combatives

Dynamic Combatives is a California-based fitness franchise with a total footprint of just 2 units—1 franchised and 1 company-owned. For software vendors, this represents an extremely concentrated account. The entire system operates in a single state, with 14 mapped operators on file, all of whom are single-unit operators. There are no multi-unit franchisees, which means every location-level decision ultimately traces back to the franchisor's headquarters. The average unit volume is not disclosed in the most recent FDD, and year-over-year unit growth is not available, signaling a static or early-stage system. The royalty rate stands at 7.0% on a 10-year initial term.

Who controls software purchasing

Control is firmly at the HQ level. The FDD's Item 1 lists a compact leadership team: Wesley Fox serves as Chief Executive Officer, Nick Pifer is the Executive Vice President of Operations, and Mike Melby holds the title of Executive Director. Jennifer Fox, Director of Member Services, and James Luy, Vice President of Franchise Support, round out the key personnel. For a software vendor, the primary buying center is likely CEO Wesley Fox and EVP of Operations Nick Pifer, who would jointly evaluate any tool that impacts operational standards or member experience. There is no CIO or dedicated technology buyer listed, so your pitch must speak directly to operational outcomes and owner-level priorities.

Mandated and current tech stack

The 2025 FDD mandates ClubReady as the operational software platform. This is the only named technology vendor in the available disclosures. ClubReady's presence as a mandated system means any competing or complementary software must either integrate seamlessly with it or offer a compelling reason to replace a franchisor-mandated standard. No other POS, CRM, or back-office systems are named in the filing, leaving potential whitespace for vendors in areas like marketing automation, staff scheduling, or member engagement—provided they can demonstrate clear value to a 2-unit system.

Procurement, renewals, and timing

Procurement signals are thin. Item 8 of the FDD provides no extract regarding designated or approved suppliers, so the purchasing model remains opaque. Vendors should assume a direct, relationship-driven sales process with HQ. On the renewal front, Item 17 outlines a standard 10-year term with a 180-day written notice requirement. Franchisees must also sign the then-current Franchise Agreement, pay a renewal fee, and remodel their center to current standards. For a software vendor, the most actionable trigger is the renewal window of the single franchised unit. If that agreement is approaching its 10-year mark, the required remodel and system upgrade clause could force a technology re-evaluation, creating a narrow but real opening.

How to read the Dynamic Combatives FDD

The full 2025 Franchise Disclosure Document is embedded below. It contains the complete Item 19 financial performance representations, if any, and the detailed Item 11 obligations that mandate ClubReady. Reviewing the document directly is essential to confirm the absence of any additional preferred vendor relationships and to understand the exact scope of the franchisor's operational control. For vendors building a ranked target list of franchise systems, FranCloud can help you identify similar accounts where a mandated tech stack creates a displacement opportunity.