From the filings

HQ-led decisions

Uberrito

Quick service restaurant

Software purchasing at Uberrito is controlled by its small HQ team in Texas, led by CEO Pete Pascuzzi and COO Greg Snodgrass. The brand mandates Positouch as its point-of-sale system across its tiny, predominantly company-owned footprint of 4 total units. With only 1 franchised location and a -66.7% year-over-year unit decline, the addressable market for vendors is extremely limited.

For software vendors selling into US franchise brands.

Live signals

Total units
4
1 franchised
Unit growth YoY
-66.667%
vs prior filing
AUV
$1.37M
Item 19, 2022
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$549K–$985K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2022)

Ongoing fees: 7% of gross sales (FY2022)Royalty 5%, Ad fund 2%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 13

as part of any URL or domain name, as well as their registration, as part of any user name on any commercial, gaming, marketing, promotional, or social networking website (such as FACEBOOK, INSTAGRAM,

InstagramMeta
MarketingItem 13

any URL or domain name, as well as their registration, as part of any user name on any commercial, gaming, marketing, promotional, or social networking website (such as FACEBOOK, INSTAGRAM, or TWITTER

POSiTouchPOSiTouch
POSItem 11

upgrade your Computer System (software and hardware) and other computers, and enter into maintenance agreements for the Computer System. The Computer System currently includes the Positouch point of s

TwitterX
MarketingItem 13

main name, as well as their registration, as part of any user name on any commercial, gaming, marketing, promotional, or social networking website (such as FACEBOOK, INSTAGRAM, or TWITTER), whether or

Franchisor behaviours

What the franchisor requires

26 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 3 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We may independently poll your Gross Sales and other information input and compiled by your Computer System from a remote location.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Within 30 days following the end of each calendar quarter, you must provide to BHFSI a copy of your profit and loss statements prepared according to generally accepted accounting principles and which accurately reflect your financial information for the applicable Accounting Periods.

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the right periodically to designate and approve standards, specifications,

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

During our fiscal year ending December 26, 2021, neither we nor any of our affiliates derived any revenue from franchisee purchases or leases.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We, or our affiliates, may derive revenue based on your purchases and leases, including from charging you for products that we, or our affiliates, provide to you and from promotional allowances, volume discounts and other payments made to us or our affiliates by suppliers that we designate, approve or recommend for…

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

90

Item 8

We estimate that your purchases and leases from us or our designated suppliers will be approximately 90% of your total initial investment (not including the initial franchise fee) and 90% of your ongoing purchases and leases in the operation of the Franchised Business.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

7 Franchise Disclosure Document | 2022 Type of Fee(1) Amount Due Date Remarks New Vendor Cost of inspection, When billed Before approving a supplier at request by you for if applicable, and your request, we may require Inspection and cost of test you to pay the cost of testing the Testing supplier’s products and the…

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

If you propose to purchase from a previously unapproved source, you shall submit to BHFSI a written request for such approval, or shall request the supplier to submit a written request on its own behalf.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

We may, at our option, assume all telephone numbers for the Restaurant.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must, at all times, be compliant with all applicable and current Payment Card Industry Data Security Standards (“PCI DSS”) requirements and other data security policies that we may implement.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

BHFSI has the right to enter upon the Restaurant premises during regular business hours to inspect the Restaurant for quality assurance purposes.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

You acknowledge that the System, the Manual, and the products and services offered by the Franchised Business may be modified, (such as, but not limited to, the addition, deletion, and modification of menu items, operating procedures, products, and services) from time to time by BHFSI.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

We will approve or refuse to approve your proposed site within 30 days of receiving all requested information about the site.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

during the construction of the restaurant and through the opening of the Restaurant, you must conduct an initial advertising and marketing campaign, and spend on such campaign at least $25,000, to promote the opening of the Restaurant.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must spend at least 1% of Gross Sales to promote the Restaurant in your market area.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

(a) all customer loyalty and reward programs;

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Franchise agreement

If BHFSI establishes a Cooperative in that area during the term of this Agreement, you agree to join the cooperative.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

6.6.1. You agree to purchase only from BHFSI or suppliers or distributors designated by BHFSI (“Designated Suppliers”):

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase from us or from designated sources all: (1) fixtures, furniture, equipment, interior and exterior signage, graphics, decor, trade dress, and Restaurant design consulting services;

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

To accept debit cards, credit cards, authorized stored value cards, or other non-cash systems that BHFSI specifies periodically to enable customers to purchase authorized products, and to acquire and install all necessary hardware and/or software used in connection with these non-cash systems.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Unless otherwise specified by BHFSI, all payments required by this Agreement must be paid weekly by ACH transfer on the Thursday following the preceding week for which the fee is calculated (“Due Date”).

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

The Franchised Business must be supervised on-premises by a Key Person.

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

You shall cause all employees, while working at the Restaurant, to: (a) wear uniforms of such color, design, and other specifications as BHFSI may designate from time to time, and (b) present a neat and clean appearance.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

The Franchise Agreement requires that you use only the point of sale cash registers and computer systems and equipment that we prescribe for ÜBERRITO Restaurants (“Computer System”) and that you adhere to our requirements for use.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We also may require that you install software and/or connect to a web- based application that enables us to independently access and poll the information on your Computer System.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may also offer additional mandatory, optional, refresher, advanced, or other training programs or seminars from time to time, addressing common problems experienced by you or addressing new products, services, or techniques to be utilized by our franchisees, and we may establish reasonable fees for attendance at…

The filing answers no to 5 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is there a franchisee advisory council, association or committee?Item 20
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
  • Must the franchisee participate in a gift card program?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Uberrito

Uberrito, a quick-service restaurant brand headquartered in Texas and part of Burrito Holdings, Inc., presents a negligible addressable market for software vendors. According to its 2022 Franchise Disclosure Document, the system consists of just 4 total units—3 company-owned and 1 franchised. The brand experienced a -66.7% contraction in unit count year-over-year, signaling a shrinking rather than expanding footprint. For a vendor, the total addressable market is that single franchised location, as corporate-owned stores typically fall under centralized HQ purchasing decisions that are already locked in.

The average unit volume stands at $1,367,365, with a 5.0% royalty rate and a 10-year initial franchise term. These metrics are academic for a vendor pitch, however, given the near absence of a franchisee base to sell into. The operator footprint confirms this: 5 mapped operators run the located units, and none are multi-unit franchisees. The unit-band split is entirely in the 1-unit category, with zero operators in the 2-9, 10-24, or 25+ bands. Top states are Texas (3 units), Arizona (1), and South Carolina (1).

Who controls software purchasing

Decision-making authority rests with the corporate leadership team. The 2022 FDD lists Pete Pascuzzi as Chief Executive Officer, Greg Snodgrass as Chief Operations Officer, and Bryan Pelt as Vice President of Franchise Sales. For any software vendor, the relevant buyer is likely the COO, who oversees operations across the entire 4-unit system. There is no CIO, CTO, or dedicated technology buyer disclosed in the filing. With only one franchisee, there is no meaningful multi-unit operator channel to pursue independently of HQ.

Mandated and current tech stack

The technology landscape is sparse. Item 11 of the FDD mandates Positouch as the point-of-sale system. No other operational, accounting, inventory, or HR technology vendors are named as mandated or recommended. This suggests a lean tech stack managed directly by the corporate team. For a vendor, the only confirmed integration or displacement target is Positouch at the single franchised location, assuming the franchisee does not already use the corporate-mandated system.

Procurement, renewals, and timing

Procurement pathways are opaque. The FDD provides no Item 8 extract, meaning there is no disclosure of designated or approved suppliers, purchasing cooperatives, or rebate programs. Vendors must assume an informal, HQ-driven procurement process. Renewal timing offers little leverage: the initial franchise term is 10 years, and the single franchisee can renew for up to 10 additional years or the remaining lease term, whichever is shorter. Renewal conditions include signing the then-current Franchise Agreement, which may contain materially different terms, and modernizing the restaurant to current standards. This could theoretically create a technology refresh moment, but with only one unit, the sales cycle is unlikely to justify dedicated pursuit.

How to read the Uberrito FDD

The 2022 FDD is the primary source for vendor due diligence. Key sections include Item 1 for executive identification, Item 11 for mandated technology, and Item 17 for renewal and transfer conditions that might trigger software evaluation windows. Item 8, which would normally outline procurement restrictions, is silent in this filing. The embedded PDF viewer below contains the full document for direct analysis. For vendors building a ranked target list of franchise systems, FranCloud can surface brands with larger, growing franchisee bases and clearer technology gaps.

Questions vendors ask

Uberrito, answered from the filing

The buying center is concentrated at the corporate level. Key executives include CEO Pete Pascuzzi and COO Greg Snodgrass, who oversee operations for the 3 company-owned and 1 franchised unit.
The 2022 FDD mandates Positouch as the point-of-sale system. No other mandated or recommended operational technology vendors are disclosed in the filing.
There are 4 total units: 3 company-owned and 1 franchised. The footprint spans Texas (3 units), Arizona (1), and South Carolina (1), with no multi-unit operators.
The procurement model is not detailed in the 2022 FDD. Item 8 contains no extract regarding designated or approved suppliers, leaving the purchasing process for non-mandated software unspecified.
With a 10-year initial term and a single franchised unit, renewal-driven opportunities are rare. The franchisee can renew for up to 10 years, contingent on signing the then-current agreement and modernizing the restaurant.
The FDD was filed with state franchise regulators in 2022. You can review the full document in the embedded PDF viewer below to analyze Item 11 tech mandates and Item 19 financial performance directly.
Source

Read the filing itself

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Uberrito2022 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

5 operators run 5 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit5

Top states by locations

TX3
AZ1
SC1

Ownership

The portfolio behind Uberrito

unknown of burrito holdings.

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.