Top Shot Franchising

The vendor opportunity at Top Shot Franchising

Top Shot Franchising presents a minimal addressable market for software vendors. The 2024 Franchise Disclosure Document (FDD) reports a total of 1 unit, which is company-owned. The number of franchised units is not disclosed, and our corpus maps no multi-unit operators. For a vendor, this means the entire sales opportunity rests on a single location and its headquarters. The royalty rate is set at 6.0%, and the initial franchise term is 10 years. No average unit volume (AUV) is reported, so unit-level economic health cannot be benchmarked from the FDD alone.

Who controls software purchasing

Software purchasing decisions are centralized at the headquarters level. The FDD's Item 1 lists two executives: Mike Wilson, Chief Executive Officer, and Michael Nellinger, who serves as both Chief Financial Officer and In-House Counsel. In a system of this size, these two individuals are the entire buying center. A vendor pitch would need to engage Mr. Wilson for strategic buy-in and Mr. Nellinger for financial and legal review. No other operational or IT leadership is named in the filing.

Mandated and current tech stack

The technology landscape at Top Shot Franchising is defined by a single mandate: Mindbody by Mindbody, Inc. This is the only system explicitly required by the franchisor, according to the 2024 FDD. Mindbody is a well-known platform for business management in the wellness and fitness space, handling scheduling, point of sale, and client management. For a software vendor, this means any product must either integrate with or displace Mindbody at the sole operating unit. No other mandated or recommended vendors are disclosed, leaving the rest of the tech stack undefined or open.

Procurement, renewals, and timing

The FDD does not include an extract for Item 8, so the formal procurement model—whether the franchisor designates specific suppliers, maintains an approved list, or allows open purchasing—is not publicly known. On the renewal side, Item 17 provides clear conditions. A franchisee in good standing may acquire a successor franchise for one additional 10-year term. The renewal process requires written notice between 9 and 12 months before expiration, execution of the then-current franchise agreement, and payment of a renewal fee equal to 25% of the then-current initial franchise fee. With only one unit and a 10-year term, these renewal windows are not a near-term catalyst for software re-evaluation.

How to read the Top Shot Franchising FDD

The full 2024 FDD is available for review in the embedded viewer below. This document is the primary source for all data points cited here, including the executive roster, unit count, mandated technology, and renewal terms. It was filed with state franchise regulators and provides the legal and operational blueprint for the system. For vendors, the FDD is the starting point for understanding the franchisor's control points and the limited scale of this opportunity. Use the viewer to verify claims and search for any additional supplier requirements not captured in our extracts.

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