HQ-led decisions

Tiger Schulmann's Martial Arts

Franchise

Software purchasing at Tiger Schulmann's Martial Arts is controlled at the headquarters level, with Founder and President Daniel Schulmann as the key decision-maker. The system mandates proprietary software programs, including TSMAsoft, across its 57 franchised locations. The addressable market is concentrated in New York and New Jersey, which account for 51 of the 57 total units.

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

proprietary software programs
Mandatory
Proprietary systemItem 11

You must use our proprietary software programs as long as they are a part of the System

TSMAsoft
Mandatory
Industry softwareItem 11

TSMAsoft – lead management, trials, attendance, program registration, rosters, reports, autopay, dashboard, excusing/freezing, payments

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
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Live signals

Total units
57
57 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2026
Royalty
8%
of gross sales
Ad fund
3%
national + local
Initial fee
$30K
per unit
Investment range
$200K–$481K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Tiger Schulmann's

Tiger Schulmann's Martial Arts operates a compact, tightly controlled franchise system of 57 units, all of which are franchised. The system shows no year-over-year unit growth in the available data, but its geographic concentration is extreme: 31 locations in New York and 20 in New Jersey, with the remaining six units scattered across Pennsylvania, Wisconsin, and Connecticut. For a software vendor, this is not a volume play. It is a single-decision-maker sale into a headquarters that mandates proprietary technology across every location.

The royalty rate is 8.0%, and the initial franchise term is 10 years. Average unit volume is not disclosed in the most recent FDD. The operator footprint confirms a system entirely composed of single-unit franchisees—59 mapped operators across approximately 59 located units, with zero multi-unit operators. This structure reinforces the HQ's control over technology decisions, as no franchisee has the scale to independently influence the tech stack.

Who controls software purchasing

Daniel Schulmann, the Founder and President, is the only executive named in the FDD's Item 1. In a system of this size and centralization, he is the presumptive buyer for any enterprise software. There is no CIO, CTO, or VP of Technology on file. The absence of a parent company or private equity sponsor means decisions are not routed through a portfolio operations team. Vendors should prepare to engage directly with the founder's office.

The franchisee base consists entirely of single-unit operators. None own two or more locations. This eliminates the multi-unit owner as a secondary buying center. Any software adoption will be a top-down mandate, not a grassroots movement.

Mandated and current tech stack

The FDD mandates the use of "proprietary software programs," with TSMAsoft named explicitly. No third-party POS, CRM, scheduling, or payment processing vendors are disclosed in the available Item 11 signals. This suggests a largely homegrown or heavily customized technology environment. For vendors selling complementary or replacement software, the barrier is not displacing a named competitor but convincing the founder to move away from internally controlled systems.

The lack of disclosed third-party vendors is itself a signal. It means the system either built its own tools or has not formalized vendor relationships to a degree that requires FDD disclosure. Either scenario presents a greenfield opportunity for vendors who can demonstrate integration capability and operational reliability without disrupting the proprietary core.

Procurement, renewals, and timing

Item 8 of the FDD provided no extractable signal on procurement rules. It is not clear whether the franchisor designates specific suppliers, maintains an approved list, or allows franchisees to purchase from any vendor. In practice, the mandate of proprietary software makes this ambiguity less relevant for core operational tools—franchisees must use TSMAsoft regardless of procurement policy.

Renewal conditions, drawn from Item 17, require franchisees to notify the franchisor no more than nine months and no less than six months before the agreement expires. They must also comply with the Franchise Agreement and Manual and satisfy all monetary obligations. With 10-year terms and 57 units on staggered schedules, a handful of renewals likely occur each year. These renewal windows are natural moments for the franchisor to evaluate and potentially update the technology stack.

How to read the Tiger Schulmann's FDD

The 2026 FDD is embedded below. For software vendors, the critical sections are Item 11 (franchisor's obligations), which details the mandated technology, and Item 8 (restrictions on sources of products and services), which defines the procurement guardrails. Item 17 outlines renewal and termination conditions that can signal when contracts come up for review. Item 1 identifies the executives who control purchasing.

This is a small, founder-led system with a proprietary tech stack and no disclosed third-party vendors. The sales motion is direct, the buyer is singular, and the opportunity is in displacing or integrating with homegrown systems. For a ranked target list tailored to your software category, FranCloud can map the full operator footprint and identify the right entry point.

Questions vendors ask

Tiger Schulmann's Martial Arts, answered from the filing

Daniel Schulmann, the Founder and President, is the sole named executive in the FDD and the likely final authority on technology mandates given the centralized, proprietary tech stack.
The FDD mandates use of 'proprietary software programs,' specifically naming 'TSMAsoft.' No third-party POS or operational software vendors are disclosed in the Item 11 technology signals.
There are 57 total units, all of which are franchised. The footprint is highly concentrated, with 31 locations in New York and 20 in New Jersey.
The procurement model is not clearly defined in the available FDD extract. Item 8 provided no signal regarding designated suppliers, approved supplier lists, or an open purchasing model.
Franchise agreements run for 10 years. Renewal requires notice 6-9 months before expiration. With 57 units on staggered schedules, a rolling window of renewal-driven tech evaluations is likely always active.
The 2026 FDD is filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze the specific contractual obligations and technology mandates.
Source

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Tiger Schulmann's Martial Arts2026 FDDView only
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Operator footprint

Who runs the locations

59 operators run 59 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit59

Top states by locations

NY31
NJ20
PA6
WI1
CT1

Related brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.