The Yard Gym

The vendor opportunity at The Yard Gym

The Yard Gym operates 9 franchised locations, all in the United States, with an average unit volume of $739,496.50. The brand is independently owned—no parent company is on file—and is headquartered in California. For software vendors, the immediate addressable market is small: 9 units. However, the operator footprint reveals 37 mapped operators across roughly 41 located units, including 4 multi-unit operators, which suggests some concentration of buying influence. The top states by unit count are California (15), Texas (6), Colorado (2), Michigan (2), and Georgia (2). Year-over-year unit growth is not disclosed in the 2026 FDD.

Who controls software purchasing

Purchasing authority sits at the top of a lean organization. The FDD lists Dan Bova as Managing Member and CEO, and Tiarne Bova as Managing Member and Creative Director. Cory George serves as Global Head of Growth, and Carl Giammarco is Head of Sales. Robert Deutsch holds a Director title. For a software pitch, Dan Bova and Cory George are the most logical points of contact, given their operational and growth-focused roles. There is no CIO, CTO, or dedicated IT buyer named in the filing, which is typical for a franchise system of this size. Decisions are likely made by this small executive group without a formal RFP process.

Mandated and current tech stack

The only technology explicitly mandated in the 2026 FDD is Myzone, a heart-rate-based fitness tracking platform. No point-of-sale system, scheduling software, CRM, or back-office platform is named. This creates a greenfield opportunity for vendors in areas like member management, billing, access control, and reporting. Because the FDD is silent on other tech, it is reasonable to infer that franchisees may have autonomy over non-mandated systems, but any enterprise-wide deal will still need HQ buy-in. The absence of a named POS vendor is particularly notable for a fitness franchise with a $739K AUV.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal supplier model—whether designated, approved, or open—is not disclosed. Renewal terms, however, are detailed in Item 17. The initial franchise term is 5 years. To renew, a franchisee must give notice between 9 and 12 months before expiration, sign the then-current agreement, meet updated design and equipment standards, and pay a renewal fee. Critically, the franchisor can discontinue the franchise program at any time, which would prevent renewals. For software vendors, the renewal cycle creates a natural re-evaluation point. If the first franchises were sold shortly before the 2026 FDD, their renewal windows will begin opening in roughly 3.5 to 4 years. The requirement to buy a new equipment pack and complete special training at renewal may also force technology upgrades, opening doors for complementary software.

How to read the The Yard Gym FDD

The full 2026 Franchise Disclosure Document is embedded below. It contains the legal and financial disclosures that govern the franchise relationship, including Item 1 (executives), Item 11 (mandated tech), Item 17 (renewal conditions), and Item 19 (financial performance). For software vendors, the most actionable sections are Item 11, which confirms the Myzone mandate and the absence of other named systems, and Item 17, which maps the renewal timeline. The operator footprint data aggregated from the FDD shows a concentrated base in California and Texas, with a small but active multi-unit operator segment. Use this document to validate your total addressable market and identify the right moment to engage. For a ranked target list of franchise brands matched to your software category, FranCloud can help.