SquareBlock
Mandatoryrams we designate. Presently, we require you to purchase the following hardware and software: Hardware 1 desktop or laptop computer with internet access, printer/ scanner/ copier; Square POS hardware,
From the filings
The Wee Chippy
Quick service restaurantSoftware purchasing at The Wee Chippy sits with two Managing Members, Joe Gorrie and Joe Pilaro, because the 2023 FDD imposes no technology mandate on anyone — not a single system is required of a franchisee. QuickBooks Online and Square appear in fee or usage clauses and Yelp and YouTube are mentioned in passing, but the filing requires none of them, and being named in a document is not the same as being in use. The addressable estate is one company-owned location in California, so this is a pipeline entry rather than a deal; the value is that every category is uncommitted.
For software vendors selling into US franchise brands.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2023
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$45K
per unit
Investment range
$160K–$284K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
QuickBooks OnlineIntuit
ware: Hardware 1 desktop or laptop computer with internet access, printer/ scanner/ copier; Square POS hardware, cash drawer Software Square POS System and Credit Card Processing, QuickBooks Online Th
YelpYelp
uirements set by Wee Chippy Franchise for such programs. Wee Chippy Franchise may set minimum scores that Franchisee must receive from the public on internet review sites (such as Yelp or Google). 7.1
YouTubeGoogle
................................................. 120 RADIO ................................................................................................................... 120 YOUTUBE ............
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You must purchase and use any hardware and software programs we designate.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You must give us independent access to the information that will be generated or stored in these systems.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 19
Franchisee shall provide such periodic financial reports as Wee Chippy Franchise may require in the Manual or otherwise in writing, including: (i) a monthly profit and loss statement and balance sheet for the Business within 30 days after the end of each calendar month; (ii) an annual financial statement (including…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 19
Wee Chippy Franchise may change any such requirement or change the status of any vendor.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We currently do not derive revenue from the required purchases and leases by franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 19
Wee Chippy Franchise may receive rebates, payments or other consideration from vendors in connection with purchases by franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
20Item 8
We estimate that the required purchases and leases of goods and services to operate your business are 20% to 40% of your total operating costs.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use a supplier that is not on our list of approved suppliers, you must request our approval in writing.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 19
As a condition to signing the Franchise Agreement, we have required that you appoint us Attorney in Fact, to take effect upon the expiration or termination of the Agreement, as to the telephone numbers, listings, and advertisements (collectively “Listings”) relating to your Franchise.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 19
Franchisee must at all times comply with payment card industry data security standards (PCI-DSS).
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee shall participate at its own expense in programs required from time to time by Wee Chippy Franchise for obtaining customer evaluations, reviewing Franchisee’s compliance with the System, and/or managing customer complaints, which may include (but are not limited to) a customer feedback system, customer…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 19
Wee Chippy Franchise may enter the premises of the Business from time to time during normal business hours and conduct an inspection.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Wee Chippy Franchise may supplement, revise, or modify the Manual, and Wee Chippy Franchise may change, add or delete System Standards at any time in its discretion.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Your site is subject to our approval.
Marketing
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 19
Franchisee shall sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by Wee Chippy Franchise, in the manner specified by Wee Chippy Franchise in the Manual or…
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If a Market Cooperative for the geographic area encompassing the Location has been established at the time Franchisee commences operations hereunder, Franchisee shall immediately become a member of such Market Cooperative.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase the kitchen equipment, food supplies and inventory you will use to operate the franchised business from our approved vendors and suppliers.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall purchase or lease all equipment and enter into all business relationships necessary to accept payments as required by Wee Chippy Franchise.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We currently require you to pay royalty fees and other amounts due to us by pre- authorized bank draft.
Must the franchisee participate in a gift card program?
YesItem 19
At its own expense, Franchisee shall sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by Wee Chippy Franchise, in the manner specified by Wee Chippy Franchise in…
People
Must employees wear uniforms specified by the franchisor?
YesItem 19
Franchisee shall cause its personnel to comply with any dress attire, uniform, personal appearance and hygiene standards set forth in the Manual.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase and use any hardware and software programs we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 19
Franchisee shall give Wee Chippy Franchise unlimited access to Franchisee’s point of sale system and other software systems used in the Business, by any means designated by Wee Chippy Franchise.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
If you need to send a new general manager to our training program, we will charge our training fee, which is currently $10,000.
The filing answers no to 7 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 19
- Is a minimum grand opening advertising spend required?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at The Wee Chippy
The Wee Chippy is a quick-service concept headquartered in California, and the most recent filing on record is the 2023 FDD. It is a one-unit system: total units 1, and that unit is company-owned. The franchise offering exists — the royalty is 6.0% and the initial term is 10 years — but there is no franchisee estate to sell into yet, and average unit volume is not disclosed in the filing.
For a software vendor this is a pipeline entry rather than a deal: one location's worth of seats today. It stays on file because the entire stack is uncommitted — the 2023 FDD requires no technology at all, and whatever a franchisor adopts at this stage tends to harden into the system standard as units come on.
Who controls software purchasing
Item 1 names two people: Joe Gorrie (Managing Member) and Joe Pilaro (Managing Member). No CIO, CTO or operations executive is on file. With one company-owned unit and no franchisees, the two managing members are the buying center; no franchise advisory council or approved-vendor process stands between a vendor and a decision.
Formally, though, the decision-maker level here is unknown, because that classification is derived from franchisor mandate signals and this filing contains none. Nothing in the FDD obliges a franchisee to use anything, so the document establishes no HQ control over the stack. No operators are mapped to this brand in our corpus, and no parent company is on file — the brand appears independently owned.
Tech named in the FDD, and what is actually required
The 2023 FDD mandates no technology whatsoever. That is the finding, and it is useful rather than a gap.
Four names do appear, and each is worth reading precisely. QuickBooks Online and Square appear in fee or usage clauses — the filing names them, but nothing in it requires a franchisee to use either, and a name in a clause is not evidence that the brand runs the product. Yelp and YouTube are mentioned only, in passing; again, nothing requires them.
Read literally, that means every category is open: POS, payments, accounting, online ordering, delivery, loyalty, labor and scheduling, inventory and marketing all sit without a franchisor-imposed incumbent. A vendor pitching here is not displacing a contract. The constraint is system size, not competition.
Procurement, renewals, and timing
Item 8 was not extracted from the 2023 filing, so the procurement model — whether the franchisor designates suppliers, maintains an approved list, or leaves sourcing open — is not disclosed. Given that the filing imposes no technology obligation, there is at least no evidence of a designated software supplier.
Item 17 is on record and is unusual enough to note. It provides that if a franchisee continues operating after the term expires without a renewal agreement, the franchisor may either terminate the operation at any time or deem the agreement renewed for a five-year term. With a 10-year initial term and a single company-owned unit, there is still no renewal cohort to time a campaign against. The realistic trigger is franchise sales: the first franchised openings are when a standard gets chosen.
How to read The Wee Chippy FDD
The document was filed with state franchise regulators in 2023 and the full text sits in the embedded viewer below. Item 1 gives the ownership and the two managing members. Item 8 is where supplier control would appear if the franchisor asserted any. Item 11 lists what the franchisor actually requires a franchisee to buy, install or run — for this brand, that list contains no technology. Item 17 carries the renewal and holdover language quoted above.
If the question is which franchise systems in the corpus are open in your category and large enough to be worth a quarter, talk to FranCloud for a ranked target list.
Questions vendors ask
The Wee Chippy, answered from the filing
Item 1 of the 2023 FDD names two Managing Members, Joe Gorrie and Joe Pilaro. No CIO, CTO or operations executive is on file. With one company-owned unit and no franchisee estate, those two are the buying center — though the filing itself imposes no technology mandate at all.
None. The 2023 FDD mandates no technology. It names QuickBooks Online and Square in fee or usage clauses and mentions Yelp and YouTube, but nothing in the filing requires any of them — so POS, payments, accounting and marketing are all open categories here.
One as of the 2023 FDD, and it is company-owned rather than franchised. This is a quick-service concept at the very start of franchising: a 6.0% royalty and a 10-year initial term are on offer, but there is no franchisee estate yet.
Not disclosed — Item 8 was not extracted from the 2023 filing, so designated-supplier, approved-list or open sourcing is unknown. What the filing does show is no technology obligation of any kind, so there is no evidence of a designated software supplier.
The initial term is 10 years, and Item 17 provides that a franchisee who keeps operating past expiry without a renewal agreement may be terminated at any time or deemed renewed for a five-year term. With one company-owned unit there is no renewal cohort; franchise sales are the real trigger.
It was filed with state franchise regulators in 2023, and the full document is in the embedded PDF viewer below. Item 1 covers ownership, Item 8 supplier control, Item 11 what franchisees must actually use, and Item 17 the renewal and holdover language.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment The Wee Chippy files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
No franchisee network yet. The Wee Chippy’s latest FDD reports no franchised locations.
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.