From the filings

HQ-led decisions

The Vitamin Shoppe

Retail non food

The Vitamin Shoppe requires franchisees to obtain their Computer System — registers, PIN pads, Mobile POS iPads and back-office hardware — directly from the company or its affiliate. But the franchised footprint is small: just 13 of the chain's 671 stores are franchised, with the rest company-owned, so the addressable market for a vendor pitch is narrow and runs through The Vitamin Shoppe HQ.

For software vendors selling into US franchise brands.

Live signals

Total units
671
13 franchised
Unit growth YoY
—
vs prior filing
AUV
$1.48M
Item 19, 2023
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$484K–$985K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2024)

Ongoing fees: 7% of gross sales (FY2024)Royalty 5%, Ad fund 2%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

Apple PayApple
PaymentsItem 6

e received or otherwise derived from operating your Business, whether from cash, check, credit or debit card, gift card or gift certificate, loyalty, or other credit transactions, Apple Pay, PayPal, V

PayPalPayPal
PaymentsItem 6

or otherwise derived from operating your Business, whether from cash, check, credit or debit card, gift card or gift certificate, loyalty, or other credit transactions, Apple Pay, PayPal, Venmo or any

Franchisor behaviours

What the franchisor requires

25 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 6 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

We may, as often as we deem appropriate (including on a daily, continuous basis), independently access the Computer System and retrieve all information regarding the Store’s operation (other than Store employee records, as you control exclusively your labor relations and employment practices).

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You must give us: i. within twenty-five (25) days after the end of each fiscal month, the Store’s operating statements and financial statements covering the previous monthly period;

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Despite these procedures, we may limit the number of approved suppliers, designate sources you must use, and refuse your requests for any reason, including because we already have designated an exclusive source (which might be us or our affiliate) for a particular item or service or believe that doing so is in Store…

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

4203544

Item 8

During our 2023 fiscal year, we received revenues of $4,203,544 from franchisees’ direct purchases or leases from us or 93% of

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and/or our affiliates may derive revenue based on your purchases and leases, including from charging you (at prices exceeding our and their costs) for services and products that we or our affiliates sell you and from promotional allowances, volume discounts, and other amounts paid to us and our affiliates by…

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

100

Item 8

Collectively, your purchases and leases from us or our affiliates, from designated or approved suppliers, or according to our standards and specifications represent about 100% of your overall purchases and leases to establish and then to operate the Store.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

You must pay upon request any actual expenses we incur to determine whether or not the products, services, suppliers, or distributors meet our requirements and specifications.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to purchase or lease any Operating Assets or other products or services from a supplier or distributor we have not then approved (if we require you to buy or lease the product or service only from an approved supplier or distributor), you must establish to our reasonable satisfaction that the product or…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must upgrade the Computer System, and/or obtain service and support, as we require or when necessary, because of technological developments, including complying with PCI Data Security Standards.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

quality-assurance, safety-audit, guest-satisfaction, and “mystery-shop” programs, including your using and paying directly our designated third- party service providers;

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

we and our designated representatives and vendors (including “mystery” shoppers) have the right before you open the Store for business and afterward from time to time during your regular business hours, and without prior notice to you, to inspect and evaluate the Store

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may modify the Operations Manual periodically to reflect changes in Brand Standards, but those modifications will not alter your fundamental rights or status under the Franchise Agreement.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

You will operate the Store at a specific location that we first must accept.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

You may not develop, maintain, or authorize any other website, online presence, or electronic medium mentioning or describing the Store or displaying any Marks without our prior written approval.

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

You must participate in a market introduction program for the Store.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

You must participate in, and comply with the requirements of, our gift card and other customer loyalty programs.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

You automatically will become a member of any existing or new Cooperative formed in your market area and must participate in the Cooperative as we require.

Operations

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must buy or lease all Operating Assets and other products and services for the Store only THE VITAMIN SHOPPE FDD (2024) -16- 1607452016.2 according to our Brand Standards and, if we require, only from suppliers we designate or approve (which may include or be limited to us, our affiliates, and/or other restricted…

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You must authorize us to debit your business checking or other account automatically for the Royalty, Technology Fee, Brand Fund contribution, and other amounts due under the Franchise Agreement or otherwise.

Must the franchisee participate in a gift card program?

Yes

Item 8

You must participate in, and comply with the requirements of, our gift card and other customer loyalty programs.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

Brand Standards may require adequate staffing levels for the Store to operate in compliance with Brand Standards and address appearance of Store personnel and courteous service to customers.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

You must obtain from us or our affiliate the computer hardware and software, point-of-sale system, and other computer-related accessories and peripheral equipment we periodically specify

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have independent, unlimited access to the information the system generates (and to the content of any Store email accounts we provide you), although not to employee- or employment-related information for your Store’s employees.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may charge our then-current fee for continuing and advanced training.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

Besides attending and/or participating in various training courses and programs, at least 1 of your representatives (an Owner or Store Manager) must at our request attend an annual meeting of all Store franchisees at a location we designate.

The filing answers no to 3 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee buy products from a designated distributor?Item 8

The vendor opportunity at The Vitamin Shoppe The Vitamin Shoppe runs 671 stores in the retail non-food segment, but the chain is overwhelmingly company-owned: only 13 stores are franchised, with the remaining 658 owned and operated by its parent, Vitamin Shoppe Industries LLC. Any vendor pitch here is really a pitch to Vitamin Shoppe Industries corporate, not a franchisee network. ## Who controls software purchasing The Franchise Agreement requires franchisees to obtain their Computer System — a register, a PIN pad, two Mobile POS iPads, a tablet, an Admin PC, a laser printer, a tag printer, and network equipment — directly from The Vitamin Shoppe or its affiliate, and to keep it upgraded to current PCI Data Security Standards. CEO Lee A. Wright and President Muriel F. Gonzalez lead the company from HQ. ## Tech named in the FDD, and what is actually required The Computer System bundle above is mandated by the filing, and franchisees may not use any unapproved computer software. A Technology Fee, currently $875 per month, covers the required software, network connectivity, infrastructure support, intranet access and IT management. Franchisees must also participate in the company's gift card and customer loyalty programs, and must run the annual physical inventory through an outside inventory service the company designates. ## Procurement, renewals, and timing Beyond the Computer System, The Vitamin Shoppe and its affiliates are not the only approved suppliers for other goods and services franchisees buy or lease. The royalty is 5% of the Store's Net Revenue. For the cohort of company-owned Covered Stores open for all of fiscal 2023 with over 3,000 square feet of leased space, Item 19 reports an average of $1,477,283 — a company-store figure, not a number for the 13 franchised locations. Item 17 of the FDD sets the exact renewal terms for those franchised stores. ## How to read The Vitamin Shoppe FDD The 2024 Franchise Disclosure Document below spells out the exact Computer System requirements and the Item 19 company-store figures. Talk to FranCloud for a ranked list of retail franchise systems worth comparing.

Questions vendors ask

The Vitamin Shoppe, answered from the filing

CEO Lee A. Wright and President Muriel F. Gonzalez lead The Vitamin Shoppe, and the Franchise Agreement requires franchisees to obtain their Computer System from the company or its affiliate, so any pitch runs through corporate rather than the 13 franchise owners.
Franchisees must obtain a full Computer System from the company or its affiliate: a register, PIN pad, two Mobile POS iPads, a tablet, an Admin PC, a laser printer, a tag printer, and network equipment. A Technology Fee of $875 per month covers the required software, network connectivity, intranet access and IT management.
The Vitamin Shoppe runs 671 stores in the retail non-food segment, but only 13 are franchised — the remaining 658 are company-owned.
The Vitamin Shoppe runs an approved-supplier list, and the company or its affiliate is the required source for the Computer System. Franchisees may propose alternative suppliers for other items.
Item 17 of the FDD sets The Vitamin Shoppe's exact renewal and term windows — check it directly for the specific cadence.
The embedded PDF viewer below holds The Vitamin Shoppe's 2024 Franchise Disclosure Document — use it to check the exact Computer System requirements before you pitch.
Source

Read the filing itself

Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.

The Vitamin Shoppe2024 FDDView only

Loading filing…

View only A one-time purchase: the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

We’ll email you the moment The Vitamin Shoppe files a new annual FDD, usually the freshest signal of a vendor change.

The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

18 operators run 25 mapped locations. 6 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit12
2–9 units6

Top states by locations

NC3
FL2
TX2
AZ2
MS2

Ownership

The portfolio behind The Vitamin Shoppe

unknown of vitamin shoppe industries.

Related Retail non food brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.