e received or otherwise derived from operating your Business, whether from cash, check, credit or debit card, gift card or gift certificate, loyalty, or other credit transactions, Apple Pay, PayPal, V
From the filings
The Vitamin Shoppe
Retail non foodThe Vitamin Shoppe requires franchisees to obtain their Computer System — registers, PIN pads, Mobile POS iPads and back-office hardware — directly from the company or its affiliate. But the franchised footprint is small: just 13 of the chain's 671 stores are franchised, with the rest company-owned, so the addressable market for a vendor pitch is narrow and runs through The Vitamin Shoppe HQ.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
or otherwise derived from operating your Business, whether from cash, check, credit or debit card, gift card or gift certificate, loyalty, or other credit transactions, Apple Pay, PayPal, Venmo or any
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
We may, as often as we deem appropriate (including on a daily, continuous basis), independently access the Computer System and retrieve all information regarding the Store’s operation (other than Store employee records, as you control exclusively your labor relations and employment practices).
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You must give us: i. within twenty-five (25) days after the end of each fiscal month, the Store’s operating statements and financial statements covering the previous monthly period;
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Despite these procedures, we may limit the number of approved suppliers, designate sources you must use, and refuse your requests for any reason, including because we already have designated an exclusive source (which might be us or our affiliate) for a particular item or service or believe that doing so is in Store…
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
4203544Item 8
During our 2023 fiscal year, we received revenues of $4,203,544 from franchisees’ direct purchases or leases from us or 93% of
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates may derive revenue based on your purchases and leases, including from charging you (at prices exceeding our and their costs) for services and products that we or our affiliates sell you and from promotional allowances, volume discounts, and other amounts paid to us and our affiliates by…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
100Item 8
Collectively, your purchases and leases from us or our affiliates, from designated or approved suppliers, or according to our standards and specifications represent about 100% of your overall purchases and leases to establish and then to operate the Store.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay upon request any actual expenses we incur to determine whether or not the products, services, suppliers, or distributors meet our requirements and specifications.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease any Operating Assets or other products or services from a supplier or distributor we have not then approved (if we require you to buy or lease the product or service only from an approved supplier or distributor), you must establish to our reasonable satisfaction that the product or…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must upgrade the Computer System, and/or obtain service and support, as we require or when necessary, because of technological developments, including complying with PCI Data Security Standards.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
quality-assurance, safety-audit, guest-satisfaction, and “mystery-shop” programs, including your using and paying directly our designated third- party service providers;
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
we and our designated representatives and vendors (including “mystery” shoppers) have the right before you open the Store for business and afterward from time to time during your regular business hours, and without prior notice to you, to inspect and evaluate the Store
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Operations Manual periodically to reflect changes in Brand Standards, but those modifications will not alter your fundamental rights or status under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You will operate the Store at a specific location that we first must accept.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You may not develop, maintain, or authorize any other website, online presence, or electronic medium mentioning or describing the Store or displaying any Marks without our prior written approval.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You must participate in a market introduction program for the Store.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must participate in, and comply with the requirements of, our gift card and other customer loyalty programs.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You automatically will become a member of any existing or new Cooperative formed in your market area and must participate in the Cooperative as we require.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must buy or lease all Operating Assets and other products and services for the Store only THE VITAMIN SHOPPE FDD (2024) -16- 1607452016.2 according to our Brand Standards and, if we require, only from suppliers we designate or approve (which may include or be limited to us, our affiliates, and/or other restricted…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must authorize us to debit your business checking or other account automatically for the Royalty, Technology Fee, Brand Fund contribution, and other amounts due under the Franchise Agreement or otherwise.
Must the franchisee participate in a gift card program?
YesItem 8
You must participate in, and comply with the requirements of, our gift card and other customer loyalty programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Brand Standards may require adequate staffing levels for the Store to operate in compliance with Brand Standards and address appearance of Store personnel and courteous service to customers.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must obtain from us or our affiliate the computer hardware and software, point-of-sale system, and other computer-related accessories and peripheral equipment we periodically specify
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have independent, unlimited access to the information the system generates (and to the content of any Store email accounts we provide you), although not to employee- or employment-related information for your Store’s employees.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge our then-current fee for continuing and advanced training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Besides attending and/or participating in various training courses and programs, at least 1 of your representatives (an Owner or Store Manager) must at our request attend an annual meeting of all Store franchisees at a location we designate.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee buy products from a designated distributor?Item 8
The vendor opportunity at The Vitamin Shoppe The Vitamin Shoppe runs 671 stores in the retail non-food segment, but the chain is overwhelmingly company-owned: only 13 stores are franchised, with the remaining 658 owned and operated by its parent, Vitamin Shoppe Industries LLC. Any vendor pitch here is really a pitch to Vitamin Shoppe Industries corporate, not a franchisee network. ## Who controls software purchasing The Franchise Agreement requires franchisees to obtain their Computer System — a register, a PIN pad, two Mobile POS iPads, a tablet, an Admin PC, a laser printer, a tag printer, and network equipment — directly from The Vitamin Shoppe or its affiliate, and to keep it upgraded to current PCI Data Security Standards. CEO Lee A. Wright and President Muriel F. Gonzalez lead the company from HQ. ## Tech named in the FDD, and what is actually required The Computer System bundle above is mandated by the filing, and franchisees may not use any unapproved computer software. A Technology Fee, currently $875 per month, covers the required software, network connectivity, infrastructure support, intranet access and IT management. Franchisees must also participate in the company's gift card and customer loyalty programs, and must run the annual physical inventory through an outside inventory service the company designates. ## Procurement, renewals, and timing Beyond the Computer System, The Vitamin Shoppe and its affiliates are not the only approved suppliers for other goods and services franchisees buy or lease. The royalty is 5% of the Store's Net Revenue. For the cohort of company-owned Covered Stores open for all of fiscal 2023 with over 3,000 square feet of leased space, Item 19 reports an average of $1,477,283 — a company-store figure, not a number for the 13 franchised locations. Item 17 of the FDD sets the exact renewal terms for those franchised stores. ## How to read The Vitamin Shoppe FDD The 2024 Franchise Disclosure Document below spells out the exact Computer System requirements and the Item 19 company-store figures. Talk to FranCloud for a ranked list of retail franchise systems worth comparing.
Questions vendors ask
The Vitamin Shoppe, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment The Vitamin Shoppe files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
18 operators run 25 mapped locations. 6 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NC | 3 |
|---|---|
| FL | 2 |
| TX | 2 |
| AZ | 2 |
| MS | 2 |
Ownership
The portfolio behind The Vitamin Shoppe
unknown of vitamin shoppe industries.
Related Retail non food brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.