Headquarters picks the point of sale
The filing makes headquarters the decision point for a POS, not the owners.
Item 8 · 2024 filingFrom the filings · Retail non food
The Vitamin Shoppe franchise
671 locations. Headquarters picks the POS and the loyalty program.
Older dataFrom the 2024 filing on record. A newer filing is overdue, so these figures may have changed.Updated September 2026
Total investment
$484K to $985K
Item 7
Locations
671
Item 20
Average revenue
$1.48M
per location, 2023
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Fees and terms
What a franchisee signs up for
Initial fee
$40K
Item 5 · per location
Royalty
5%
Item 6 · full terms unconfirmed
Ad fund
2%
Item 6 · percentage component
Tech fee
$875/mo
Item 6
Term
10 years
Item 17
Franchised
2%
Item 20 · 13 of 671
For vendors
What decides a sale into The Vitamin Shoppe
Suppliers come from an approved list
Owners buy from approved suppliers, and a new supplier needs headquarters' approval first.
Item 8 · 2024 filingA mix of single and multi-location owners
About 1 in 3 owners runs more than one location.
Item 20 · 2024 filingThe account brief
The rest of the filing, read for your product
We keep the detail off this page. Tell us what you sell, and an analyst sends the full brief for The Vitamin Shoppe, with the clauses that matter to you.
- All 2 systems the filing namesWhich are required and which are only mentioned, with the clause text
- Who decides at headquartersThe technology, operations and finance leads, by role and name
- The owner map18 owners by state, and the 6 who run several locations
- 23 requirements the filing setsEach with the franchisor's own sentence
Source
Read the filing itself
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
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Answered from the filing
The Vitamin Shoppe franchise questions
How much does a The Vitamin Shoppe franchise cost?
The 2024 FDD puts the total investment at $483,900 to $984,900, including a $39,900 initial fee.
How many The Vitamin Shoppe locations are there?
The 2024 FDD lists 671 locations, 13 of them franchised and 658 run by the company.
Who owns The Vitamin Shoppe?
Vitamin Shoppe Industries LLC is the parent company of The Vitamin Shoppe.
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Tell me when The Vitamin Shoppe refiles
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.