HQ-led decisions

The Tutoring Center

Education

Software purchasing at The Tutoring Center is controlled by its franchisor headquarters, with Dr. Edward Thalheimer listed as the agent for service of process in the 2024 FDD. The system mandates TrackVia for operational tech across all 82 franchised locations. With 69 mapped single-unit operators concentrated in Texas, this represents a small, centralized addressable market for vendors.

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

TrackVia
Mandatory
Industry softwareItem 11

our sole approved supplier for workflow management software is TrackVia

Live signals

Total units
82
82 franchised
Unit growth YoY
-3.529%
vs prior filing
AUV
Item 19, 2024
Royalty
of gross sales
Ad fund
national + local
Initial fee
$30K
per unit
Investment range
$114K–$191K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at The Tutoring Center

The Tutoring Center operates a small, fully franchised network of 82 locations. The 2024 Franchise Disclosure Document shows a year-over-year unit decline of 3.529%, with no company-owned units on file. For software vendors, the addressable market is capped at these 82 units, which are run by 69 mapped operators. No multi-unit operators exist in the system; every mapped franchisee controls a single location. This fragmentation means any sale will likely require buy-in from both the franchisor and individual operators, though the franchisor’s mandate power is the primary lever.

The geographic concentration is notable: 33 units are in Texas, followed by 7 in South Carolina, 6 in New Jersey, 5 in Florida, and 2 in California. The brand is headquartered in California and appears independently owned, with no parent company on file.

Who controls software purchasing

Control sits at the headquarters level. The FDD’s Item 1 lists Dr. Edward Thalheimer as the agent for service of process, making him the primary executive contact on record. No chief information officer, chief technology officer, or VP of technology is named in the disclosure. For a vendor, the path to a pilot or system-wide deal starts with this centralized leadership. The absence of a named technology buyer suggests a lean corporate structure where the top executive is directly involved in operational decisions, including software mandates.

Mandated and current tech stack

The 2024 FDD mandates TrackVia, a low-code operational workflow platform. This is the only named technology vendor in the disclosure. No point-of-sale system, learning management system, scheduling tool, or accounting platform is specified. This creates a clear wedge for complementary software: if TrackVia handles custom workflows, there may be gaps in dedicated education management, billing, or parent communication tools. However, any vendor must be prepared to integrate with or operate alongside the mandated TrackVia instance.

Procurement, renewals, and timing

Procurement rules are not detailed in the FDD. The Item 8 extract, which typically outlines designated or approved supplier requirements, is absent from the filing. This means the franchisor’s ability to compel technology adoption is not publicly defined, though the TrackVia mandate demonstrates they exercise this power in practice.

Contract timing is tied to the franchise lifecycle. The initial term is 10 years. Renewals are for 5 years and require the franchisee to not be in default, to comply with current specifications and standards, to maintain their leased premises, to meet qualification and training requirements, to provide 90 to 180 days’ written notice, to be current on all financial obligations, to sign the then-current franchise agreement, to pay a $5,000 renewal fee (subject to inflation adjustment), and to provide a General Release. With negative unit growth and no multi-unit operators, renewal-driven technology refresh cycles are likely infrequent. Vendors should focus on the franchisor’s strategic initiatives rather than a predictable renewal calendar.

How to read the The Tutoring Center FDD

The full 2024 FDD is embedded below. Review Item 1 for the franchisor’s background and executive contacts, Item 7 for the estimated initial investment, Item 11 for the franchisor’s obligations around technology and support, and Item 17 for renewal and termination provisions. The absence of an Item 8 procurement disclosure is itself a signal: the franchisor retains flexibility in how it directs supplier relationships. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize based on unit counts, tech mandates, and decision-maker access.

Questions vendors ask

The Tutoring Center, answered from the filing

The FDD lists Dr. Edward Thalheimer as the agent for service of process, indicating centralized control. No CIO or technology executive is named, so initial outreach should target this leadership contact.
The 2024 FDD mandates TrackVia for operational processes. No point-of-sale or other specific software vendors are named in the disclosure.
There are 82 total units, all franchised. The operator footprint shows 69 mapped single-unit operators, with no multi-unit owners on file.
The FDD does not include an Item 8 extract detailing procurement restrictions. The model—whether designated supplier, approved supplier, or open—is not disclosed in the current filing.
The initial franchise term is 10 years. Renewals are for 5 years, requiring 90 days' notice and a $5,000 fee. With negative unit growth, renewal-driven evaluation cycles may be limited.
The FDD was filed with state franchise regulators in 2024. You can review the full document in the embedded PDF viewer below to analyze the legal disclosures directly.
Source

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The Tutoring Center2024 FDDView only
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Operator footprint

Who runs the locations

69 operators run 69 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit69

Top states by locations

TX33
SC7
NJ6
FL5
CA2