HQ-led decisions

The Piggy BBQ

Quick service restaurant

Software purchasing at The Piggy BBQ is controlled at the headquarters level by a small executive team led by CEO Steven Hopper and CFO Amelia Ysteboe. The franchisor mandates a specific, narrow tech stack including Toast POS and QuickBooks Online across its system. The addressable market is currently limited to 2 company-owned units, with no franchised locations reported in the 2024 FDD.

Mandated & recommended tech

The systems vendors compete with

4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

QuickBooks OnlineIntuit Inc.
Mandatory
AccountingItem 11

Presently, we require you to purchase the following hardware and software: ... Quickbooks Online

Toast PayrollToast, Inc.
Mandatory
HrItem 11

Presently, we require you to purchase the following hardware and software: ... Toast Payroll

Toast POS and Credit Card Processing SystemToast, Inc.
Mandatory
POSItem 11

Presently, we require you to purchase the following hardware and software: ... Toast POS and Credit Card Processing System

Toast Xtra ChefToast, Inc.
Mandatory
Industry softwareItem 11

Presently, we require you to purchase the following hardware and software: ... Toast Xtra Chef

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
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Live signals

Total units
2
0 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
0%
national + local
Initial fee
$35K
per unit
Investment range
$383K–$942K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at The Piggy BBQ

The Piggy BBQ is a quick-service restaurant concept headquartered in North Dakota. According to its 2024 Franchise Disclosure Document, the system is nascent, comprising just 2 total units, both of which are company-owned. The number of franchised units was not disclosed in the most recent FDD, and year-over-year unit growth was not reported. For a software vendor, the immediate addressable market is therefore very small, limited to these 2 corporate locations. The average unit volume (AUV) is not disclosed. The royalty rate is set at 5.0% of gross sales, and the initial franchise term is 10 years.

Who controls software purchasing

Software purchasing decisions at The Piggy BBQ are centralized at the headquarters level. The 2024 FDD identifies two key executives in Item 1: Steven Hopper, the CEO, and Amelia Ysteboe, the CFO. In a system of this size, these individuals likely form the entire buying center for any technology evaluation. There are no multi-unit operators mapped in our corpus, meaning no franchisee-level purchasing influence exists. Vendors should direct all outreach to the C-suite at HQ, as there is no separate IT or procurement department disclosed.

Mandated and current tech stack

The Piggy BBQ mandates a specific set of technology systems for its operations, as detailed in the 2024 FDD. The point-of-sale and payment processing environment is locked into Toast, Inc. The mandated systems are Toast POS and Credit Card Processing System, Toast Payroll, and Toast Xtra Chef. For accounting, the franchisor mandates QuickBooks Online by Intuit Inc. This represents a tightly integrated, single-vendor operational stack from Toast, supplemented by Intuit for back-office financials. Any software vendor pitching a product that overlaps with these mandated systems faces a high barrier to displacement.

Procurement, renewals, and timing

The 2024 FDD does not include an extract from Item 8 detailing a formal procurement or designated supplier program. This leaves the process for evaluating non-mandated software undefined in the public record. The franchise agreement provides a right to renew for additional 10-year terms, contingent on signing the then-current agreement, which may contain materially different terms. This renewal event, occurring on a 10-year cycle, represents a potential window when the franchisor could revisit and update its mandated technology requirements. No recent activity signals were available to indicate an imminent review.

How to read the The Piggy BBQ FDD

The full 2024 Franchise Disclosure Document for The Piggy BBQ is available below. For software vendors, the most critical sections are Item 1, which lists the executives who control purchasing, and Item 11, which details the franchisor's mandated technology systems and vendors. Given the small unit count and centralized control, the FDD provides a complete picture of the current tech landscape and the individuals you need to reach. Review these sections carefully before building a pitch.

For a ranked target list of franchise systems matched to your software category, talk to FranCloud.

Questions vendors ask

The Piggy BBQ, answered from the filing

The buying center is concentrated at HQ. The 2024 FDD lists CEO Steven Hopper and CFO Amelia Ysteboe as the key executives, making them the likely decision-makers for any software evaluation.
The 2024 FDD mandates Toast POS and Credit Card Processing System, Toast Payroll, and Toast Xtra Chef by Toast, Inc., plus QuickBooks Online by Intuit Inc.
The system consists of 2 total units, both of which are company-owned. The number of franchised units was not disclosed in the 2024 FDD.
The 2024 FDD does not contain an extract detailing a designated or approved supplier program in Item 8. The procurement model for non-mandated software is not publicly specified.
Franchise agreements have a 10-year initial term with a right to renew for additional 10-year terms. Renewal requires signing a then-current agreement, which may trigger a tech stack review.
The 2024 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed Item 11 tech mandates and executive disclosures.
Source

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The Piggy BBQ2024 FDDView only
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.