BoomTownInside Real Estate
Mandatoryspeed internet. We estimate that the cost to purchase this required hardware is between $1,500 and $4,000. Additionally, we require you to use certain required software, including BoomTown client rela
From the filings
HQ-led decisions
The Oceanaire Realty
Real estateSoftware purchasing at The Oceanaire Realty is controlled at the HQ level by Founder Doug Yopp. The franchise mandates a specific, modern real estate tech stack including BoomTown, DotLoop, and SISU. With only 2 company-owned units and no franchised locations reported, the addressable market is currently limited to the corporate headquarters.
For software vendors selling into US franchise brands.
Live signals
Total units
2
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$622K
Item 19, 2022
Royalty
5.5%
of gross sales
Ad fund
0.5%
national + local
Initial fee
$25K
per unit
Investment range
$82K–$145K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2022)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
dotloopZillow
Mandatoryase this required hardware is between $1,500 and $4,000. Additionally, we require you to use certain required software, including BoomTown client relationship management software, Dotloop transaction
QuickBooksIntuit
Mandatory500 and $4,000. Additionally, we require you to use certain required software, including BoomTown client relationship management software, Dotloop transaction management software, QuickBooks accountin
Constant ContactConstant Contact
require you to use certain required software, including BoomTown client relationship management software, Dotloop transaction management software, QuickBooks accounting software, Constant Contact mark
SisuSisu
nship management software, Dotloop transaction management software, QuickBooks accounting software, Constant Contact marketing subscription, Grasshopper phone system software, and SISU data analytics
Franchisor behaviours
What the franchisor requires
19 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
Additionally, we require you to use certain required software, including BoomTown client relationship management software, Dotloop transaction management software, QuickBooks accounting software, Constant Contact marketing subscription, Grasshopper phone system software, and SISU data analytics software.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the free, and unfettered right to independently retrieve any data and information from your Computer Systems as we, in our sole discretion, deem appropriate, including electronically accessing your transaction data, and other data of the Business.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor reserves the right to amend and/or modify such specifications or supplier lists at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In the last fiscal year, we did not receive any revenue from our franchisees’ required purchases or leases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
The cost of the items that you must purchase from us, our affiliates or from suppliers designated by us represents approximately 90% of your total purchases in operating your Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
New Product, Costs and Upon request If requested by you, you will pay all fees Service, or Supplier expenses and costs incurred by us to obtain the Approval Fee necessary information and evaluate new products, services, or suppliers you propose to use.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
To use a good, service, or supplier that we have not already approved, you must first submit to us information including product specifications, product components, product performance history, product samples, supplier information, and any other relevant information.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
You must also assign to us certain assets like the lease, phone number, or other directory listings and Online Presence accounts to us without compensation.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Operations, Standards of Quality, Inspections
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
Revisions to the Confidential Operations Manual will be made in our sole discretion.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must approve the site location and the lease if you do not own the premises.
Marketing
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
We may require you to spend up to $500 per Associate per month on local marketing.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 6
No by cooperative. is established for your area, you must cooperative participate and you must pay the currently cooperative payments the cooperative established imposes.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You are required to use our designated supplier of marketing promotional items such as umbrellas, pens, jackets, and other branded items.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You are required to use the approved software systems and obtain them from our designated suppliers.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisor may require Franchisee to remit payment of the Royalty and other fees by electronic funds transfer (“EFT”).
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the free, and unfettered right to independently retrieve any data and information from your Computer Systems as we, in our sole discretion, deem appropriate, including electronically accessing your transaction data, and other data of the Business.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to charge you for this at our then-current rates.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Franchisees are required to attend all conferences and other required training courses.
The filing answers no to 6 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is a minimum grand opening advertising spend required?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Item 15
The vendor opportunity at The Oceanaire Realty
The Oceanaire Realty presents a micro-target opportunity for software vendors. The system consists of just 2 total units, all of which are company-owned. No franchised units are reported in the 2022 FDD. The average unit volume (AUV) is $621,648, with a 5.5% royalty rate on a 10-year initial term. This is not a volume play; it is a relationship sale to a single corporate entity headquartered in North Carolina.
Who controls software purchasing
Software purchasing authority is concentrated entirely at the headquarters level. Founder Doug Yopp is the sole executive named in the FDD. For a vendor, this means there is one clear buyer persona to engage. There is no franchisee autonomy to navigate, no operator footprint to map, and no parent company to influence the decision. The pitch must resonate with a founder-led, independent real estate brokerage.
Mandated and current tech stack
The 2022 FDD mandates five specific technology systems. BoomTown is required for CRM and lead management. Constant Contact by Constant Contact, Inc. handles email marketing. DotLoop is mandated for transaction management. QuickBooks by Intuit Inc. covers accounting. SISU provides business intelligence and performance tracking. This is a modern, cloud-based stack with no legacy POS or on-premise systems mentioned. Any software pitch must demonstrate clear, additive value alongside these entrenched tools.
Procurement, renewals, and timing
Specific procurement rules from Item 8 are not disclosed in the available data. However, the mandate of five named systems strongly implies a designated-supplier model for core functions. Renewal conditions from Item 17 require a franchisee to execute the then-current form of the Franchise Agreement, pay a renewal fee of 10% of the then-current initial franchise fee, and refurbish the business as required. The renewal term is 5 years. With no year-over-year unit growth reported, the primary sales trigger will be a corporate decision to replace or supplement an existing mandated vendor.
How to read the The Oceanaire Realty FDD
The 2022 FDD is the foundational document for understanding this brand's obligations. Item 11 details the mandated technology relationships listed above. Item 19 contains the financial performance representation, showing the $621,648 AUV. Item 1 identifies the single decision-maker. Reviewing the full document below will provide the precise legal language governing vendor lock-in and renewal triggers. For a ranked target list of franchise systems matched to your software category, explore FranCloud's research tools.
Questions vendors ask
The Oceanaire Realty, answered from the filing
Founder Doug Yopp is the key decision-maker listed in the FDD. As the sole named executive, he controls all technology procurement and vendor selection for the brand's corporate operations.
The 2022 FDD mandates BoomTown, Constant Contact, DotLoop, QuickBooks by Intuit Inc., and SISU. This covers CRM, email marketing, transaction management, accounting, and business intelligence.
The system has 2 total units, all company-owned. The number of franchised units is not disclosed in the 2022 FDD, indicating a very small, corporate-controlled footprint.
The procurement model is not detailed in the available FDD extracts. The presence of five mandated technology systems suggests a designated-supplier model for core operational software.
The initial franchise term is 10 years. Renewal terms are 5 years, requiring a 10% renewal fee and execution of the then-current agreement. Contract windows likely align with these renewal cycles or corporate strategy shifts.
The 2022 FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze Item 11 technology mandates and Item 19 financial performance representations.
Source
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FDD alert
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Operator footprint
No franchisee network yet. The Oceanaire Realty’s latest FDD reports no franchised locations.
Related Real estate brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.