BoomTown
Mandatorywe require you to use certain required software, including BoomTown client relationship management software
HQ-led decisions
The Oceanaire Realty
Real estateSoftware purchasing at The Oceanaire Realty is controlled at the HQ level by Founder Doug Yopp. The franchise mandates a specific, modern real estate tech stack including BoomTown, DotLoop, and SISU. With only 2 company-owned units and no franchised locations reported, the addressable market is currently limited to the corporate headquarters.
Mandated & recommended tech
The systems vendors compete with
5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Constant ContactConstant Contact, Inc.
Mandatorywe require you to use certain required software, including ... Constant Contact marketing subscription
DotLoop
Mandatorywe require you to use certain required software, including ... Dotloop transaction management software
QuickBooksIntuit Inc.
Mandatorywe require you to use certain required software, including ... QuickBooks accounting software
SISU
Mandatorywe require you to use certain required software, including ... SISU data analytics software
Live signals
Total units
2
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$622K
Item 19, 2022
Royalty
5.5%
of gross sales
Ad fund
0.5%
national + local
Initial fee
$25K
per unit
Investment range
$82K–$145K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at The Oceanaire Realty
The Oceanaire Realty presents a micro-target opportunity for software vendors. The system consists of just 2 total units, all of which are company-owned. No franchised units are reported in the 2022 FDD. The average unit volume (AUV) is $621,648, with a 5.5% royalty rate on a 10-year initial term. This is not a volume play; it is a relationship sale to a single corporate entity headquartered in North Carolina.
Who controls software purchasing
Software purchasing authority is concentrated entirely at the headquarters level. Founder Doug Yopp is the sole executive named in the FDD. For a vendor, this means there is one clear buyer persona to engage. There is no franchisee autonomy to navigate, no operator footprint to map, and no parent company to influence the decision. The pitch must resonate with a founder-led, independent real estate brokerage.
Mandated and current tech stack
The 2022 FDD mandates five specific technology systems. BoomTown is required for CRM and lead management. Constant Contact by Constant Contact, Inc. handles email marketing. DotLoop is mandated for transaction management. QuickBooks by Intuit Inc. covers accounting. SISU provides business intelligence and performance tracking. This is a modern, cloud-based stack with no legacy POS or on-premise systems mentioned. Any software pitch must demonstrate clear, additive value alongside these entrenched tools.
Procurement, renewals, and timing
Specific procurement rules from Item 8 are not disclosed in the available data. However, the mandate of five named systems strongly implies a designated-supplier model for core functions. Renewal conditions from Item 17 require a franchisee to execute the then-current form of the Franchise Agreement, pay a renewal fee of 10% of the then-current initial franchise fee, and refurbish the business as required. The renewal term is 5 years. With no year-over-year unit growth reported, the primary sales trigger will be a corporate decision to replace or supplement an existing mandated vendor.
How to read the The Oceanaire Realty FDD
The 2022 FDD is the foundational document for understanding this brand's obligations. Item 11 details the mandated technology relationships listed above. Item 19 contains the financial performance representation, showing the $621,648 AUV. Item 1 identifies the single decision-maker. Reviewing the full document below will provide the precise legal language governing vendor lock-in and renewal triggers. For a ranked target list of franchise systems matched to your software category, explore FranCloud's research tools.
Questions vendors ask
The Oceanaire Realty, answered from the filing
Founder Doug Yopp is the key decision-maker listed in the FDD. As the sole named executive, he controls all technology procurement and vendor selection for the brand's corporate operations.
The 2022 FDD mandates BoomTown, Constant Contact, DotLoop, QuickBooks by Intuit Inc., and SISU. This covers CRM, email marketing, transaction management, accounting, and business intelligence.
The system has 2 total units, all company-owned. The number of franchised units is not disclosed in the 2022 FDD, indicating a very small, corporate-controlled footprint.
The procurement model is not detailed in the available FDD extracts. The presence of five mandated technology systems suggests a designated-supplier model for core operational software.
The initial franchise term is 10 years. Renewal terms are 5 years, requiring a 10% renewal fee and execution of the then-current agreement. Contract windows likely align with these renewal cycles or corporate strategy shifts.
The 2022 FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze Item 11 technology mandates and Item 19 financial performance representations.
Source
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.