From the filings

HQ-led decisions

The Halal Guys Franchise

Quick service restaurant

The Halal Guys Franchise runs 81 Middle Eastern quick-service locations, 77 of them franchised, on a 6% royalty. Item 8 already mandates Revel POS and Sysco as suppliers, and Olo appears in Item 6 as the incumbent online-ordering platform — a stack with real, named tech vendors.

For software vendors selling into US franchise brands.

Live signals

Total units
81
77 franchised
Unit growth YoY
-3.75%
vs prior filing
AUV
$1.23M
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$45K
per unit
Investment range
$418K–$1.31M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2026)

Ongoing fees: 8% of gross sales (FY2026)Royalty 6%, Ad fund 2%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

RevelRevel Systems
Mandatory
POSItem 8

ed by us and from suppliers designated by us. Although we currently require franchisees to purchase, maintain and utilize a point of sale system, as well as related hardware, from Revel Systems, Inc.

SyscoSysco
Mandatory
InventoryItem 8

sco Agreement Our current designated Single Source Approved Supplier for certain Approved Products and Services (including the Proprietary Products) is Sysco Metro New York, LLC (“Sysco”). In connecti

FacebookMeta
MarketingItem 13

may not use the Proprietary Marks as a part of your own corporate or other legal or trade name, nor in any domain name you might adopt to promote your business, nor can you create Facebook pages or ot

InstagramMeta
MarketingItem 11

about the Franchised Business or the System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, Instagram, FourSquar

LinkedInLinkedIn
MarketingItem 11

cludes personal blogs, common social networks like Facebook, Instagram, FourSquare, MySpace, TikTok Snapchat, Reddit, YouTube, Vimeo, Tumblr, Pinterest, professional networks like LinkedIn, live-blogg

OloOlo
DeliveryItem 6

ur monthly. Additional online ordering program, and any increases 2.5% + $0.20 for or additional amounts charged by the location not using supplier in connection with same will be Olo pay as payment p

PinterestPinterest
MarketingItem 11

or authorized by us (“social media” includes personal blogs, common social networks like Facebook, Instagram, FourSquare, MySpace, TikTok Snapchat, Reddit, YouTube, Vimeo, Tumblr, Pinterest, professio

PunchhPAR Technology
LoyaltyItem 6

mers earn loyalty award points based on their purchases. Customers can redeem their loyalty award points, in accordance with program rules, to receive free or discounted products. Punchh is currently

SnapchatSnapchat
MarketingItem 11

stem, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, Instagram, FourSquare, MySpace, TikTok Snapchat, Reddit, Yo

TikTokTikTok
MarketingItem 11

the System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, Instagram, FourSquare, MySpace, TikTok Snapchat, Redd

TwitterX
MarketingItem 11

l networks like Facebook, Instagram, FourSquare, MySpace, TikTok Snapchat, Reddit, YouTube, Vimeo, Tumblr, Pinterest, professional networks like LinkedIn, live-blogging tools like Twitter, virtual wor

YouTubeGoogle
MarketingItem 11

n a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, Instagram, FourSquare, MySpace, TikTok Snapchat, Reddit, YouTube, Vimeo, Tumb

Franchisor behaviours

What the franchisor requires

30 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 2 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have independent access to Computer System and we may retrieve from Computer System all information that we consider necessary, desirable or appropriate.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You shall, at your expense, provide to us a complete annual financial statement (which shall be reviewed) for you prepared by an independent certified public accountant, within ninety (90) days after the end of each fiscal year during the term hereof, showing the results of operations of you during such fiscal year;

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We are currently an approved supplier but not the sole approved supplier of certain the Trademarked Products (but we and our affiliates,

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We have established an advisory council to work with us to improve various aspects of our System, including advertising, merchandising, food products, and other items.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 11

By way of example, but without limitation, we may change our designated Point of Sale System vendor at any time and in our sole discretion, and if and when we do, you will be required (at your sole cost and expense) to utilize such new vendor.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

1058084

Item 8

In the fiscal year ended December 31, 2025, our total revenue accrued was $9,489,094 and we received $1,058,084 or 11.15% of our total revenue from required purchases from franchisees (as calculated based on an accrual method).

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates may receive rebates from approved and designated suppliers in connection with purchases from company-owned and franchised The Halal Guys Restaurants.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

65

Item 8

We estimate that your purchases from us or approved suppliers, or that must conform to our specifications, will represent approximately 65% to 85% of your total purchases in establishing and operating the Restaurant.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

If we test the product or service, you and/or any supplier must reimburse us for all costs and expenses we incur in connection with any testing (but not more $2,500), plus travel and lodging expenses.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like to propose for our consideration, an alternative product, supply, material, furnishing or equipment for use in the operation of your Restaurant which has not yet been approved by us as conforming to our specifications and quality standards and/or from a supplier not yet approved in

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee hereby grants to Franchisor the power and right to do the following: 2.3.1 Direct the Telephone Companies to transfer all Franchisee’s Interest in and to the Telephone Numbers and Listings to Franchisor;

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

You must also comply with payment card industry (“PCI”) standards, norms, The Halal Guys/2026 Franchise Agreement 81 86397409;1 requirements and protocols, including PCI Data Security Standards.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

You shall participate, at your sole cost and expense, in all customer surveys and satisfaction audits, which may require that you provide discounted or complimentary products and/or participate in a mystery shopper program, provided that such discounted or complimentary sales shall not be included in the Gross Sales…

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We (and any of our authorized agents or representatives, including outside accountants, auditors and/or inspectors) may enter your Restaurant and any premises of your Franchised Business, and/or visit any locations at which you have prepared or provided or are providing programs, products or services to customers or…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We have the right to prescribe additions to, deletions from or revisions of the Manual (the “Supplements to the Manual”), all of which will be considered a part of the Manual.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

No site may be used for the Location of the Restaurant unless it is first accepted in writing by us.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Restaurant; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic…

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must spend at least $17,000 on a Grand Opening Advertising Campaign to promote the opening of your Franchised Business.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must spend at least 1% of your Restaurant’s Gross Sales each month for local advertising.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

To participate in our customer Loyalty Program at your sole cost and expense (including paying loyalty program fees associated with same).

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If an Advertising Cooperative has been established for a geographic area where your Restaurant is located when the Franchise Agreement is signed, or if any Advertising Cooperative is established during the term of the Franchise Agreement, you must become a member of the Advertising Cooperative.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

demand. You must purchase the Trademarked Products from us, our affiliates or our designated suppliers.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

Our current designated Single Source Approved Supplier for certain Approved Products and Services (including the Proprietary Products) is Sysco Metro New York, LLC (“Sysco”).

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

Royalty Fees are payable by automatic debit and funds must be made available in your account for withdrawal.

Must the franchisee participate in a gift card program?

Yes

Item 6

In addition, we have a gift card program in which you must participate at your sole cost and expense

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

When you sign a Franchise Agreement, you must designate and retain at all times at least 1 “General Manager” and 3 “Assistant General Manager(s)”.

Must employees wear uniforms specified by the franchisor?

Yes

Item 6

You must purchase from our approved supplier, uniforms for each of your Restaurant personnel.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

Although we currently require franchisees to purchase, maintain and utilize a point of sale system, as well as related hardware, from Revel Systems, Inc. as of the issuance date of this Disclosure Document;

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have independent access to Computer System and we may retrieve from Computer System all information that we consider necessary, desirable or appropriate.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We reserve the right to charge our training fee of up to $1,000 per person for such programs.

The filing answers no to 2 questions
  • Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
  • Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
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The vendor opportunity at The Halal Guys Franchise The Halal Guys Franchise operates 81 Middle Eastern quick-service locations, 77 franchised and 4 company-owned, on a 6% royalty and average unit volumes above $1.2 million. Unit count dipped about 3.75% year over year. The network already runs on a defined tech stack, which narrows what a vendor can sell in — but doesn't close it off.

Who controls software purchasing Item 2 names Ahmed Abouelenein as Chief Executive Officer and Margaret Carrera as Chief Operating Officer, alongside Director of Distribution Hesham Hegazy, Director of Marketing Julie Kan, and Director of Operations (Northeast) Christopher Ballerini. With core POS and distribution already mandated system-wide, this corporate team — not the network's 59 mapped operators — is the likely gatekeeper for anything that touches that stack.

Tech named in the FDD, and what is actually required Revel POS and Sysco are both mandated under Item 8 — franchisees are contractually required to use them, covering point-of-sale and food distribution. Olo (Item 6) is in use for online ordering, described in the filing as fee-bearing rather than contractually required — it is the incumbent, but not locked in by contract. Punchh (Item 6), a loyalty platform, is named only, not required, as are Facebook, Instagram, LinkedIn, and Pinterest.

Procurement, renewals, and timing The Halal Guys' Item 8 model is an approved-supplier list built around designated Approved Suppliers or Single-Source Approved Suppliers. Trademarked Products must come from the franchisor or affiliate Altawhid, which is the sole approved supplier for historic replacement. Initial terms run 10 years, and renewal requires good standing, a premises upgrade, and a new agreement — though the filing caps the renewal royalty at the rate charged to similarly situated renewing franchisees.

How to read The Halal Guys FDD The FDD, filed with state franchise regulators in 2026, is available in the embedded viewer below. Item 8 covers the mandated POS and supplier rules, and Item 6 details Olo and Punchh.

FranCloud tracks mandated-versus-incumbent tech splits like this across the full franchise corpus — talk to us for a ranked list of comparable QSR targets.

Questions vendors ask

The Halal Guys Franchise, answered from the filing

CEO Ahmed Abouelenein and COO Margaret Carrera lead the corporate team. With Revel POS and Sysco already mandated system-wide under Item 8, purchasing for anything adjacent to that stack likely also clears through headquarters rather than the network's 59 mapped operators.
Revel POS and Sysco (both Item 8) are mandated — franchisees must use them. Olo (Item 6) is in use for online ordering but not contractually required. Punchh (Item 6), Facebook (Item 13), Instagram, LinkedIn, and Pinterest (Item 11) are named only, not required.
The Halal Guys Franchise operates 81 total locations — 77 franchised and 4 company-owned — with the largest counts in Texas (14), California (11), New Jersey (7), Virginia (6), and Pennsylvania (4).
The Halal Guys uses an approved-supplier list under Item 8: franchisees must buy from designated Approved Suppliers or Single-Source Approved Suppliers, including Trademarked Products from the franchisor or affiliate Altawhid, though they can propose alternatives for approval.
Initial terms run 10 years, with renewal requiring good standing, a premises upgrade, and a new franchise agreement — though the renewal royalty is capped at the then-current rate for similarly situated franchisees. Unit count dipped about 3.75% year over year.
The FDD, filed with state franchise regulators in 2026, is available in the embedded viewer below. Item 8 covers the mandated POS and supplier rules, and Item 6 covers Olo and other fees.
Source

Read the filing itself

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The Halal Guys Franchise2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

59 operators run 65 mapped locations. 4 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit55
2–9 units4

Top states by locations

TX14
CA11
NJ7
VA6
PA4

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.