Online Consumer Ordering App
MandatoryWe also require that you use our Online Consumer Ordering App
HQ-led decisions
The Dolly Llama
Quick service restaurantSoftware purchasing at The Dolly Llama is controlled at the headquarters level by CEO Eric Shomof and COO Samuel Baroux. The franchise currently mandates an Online Consumer Ordering App, with other technology choices not disclosed in the 2023 FDD. The addressable market is small, with only 6 total units split evenly between franchised and company-owned locations.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
6
3 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2023
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$30K
per unit
Investment range
$162K–$473K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at The Dolly Llama
The Dolly Llama is a quick-service restaurant concept based in California with a total footprint of just 6 units, evenly split between 3 franchised and 3 company-owned locations. For a software vendor, the immediate addressable market is extremely limited. The franchise’s 2023 Franchise Disclosure Document does not report an Average Unit Volume, and year-over-year unit growth is not disclosed, signaling a nascent or static expansion phase. The royalty rate is set at 6.0% on gross sales, with an initial franchise term of 10 years.
Who controls software purchasing
Technology purchasing decisions are centralized at the headquarters level. The 2023 FDD identifies Eric Shomof as Chief Executive Officer and Samuel Baroux as Chief Operating Officer. In a system of this size, these two executives are the de facto buying center for any software evaluation or procurement. Vendors should direct their outreach to these individuals, as there are no multi-unit operators mapped in our corpus to suggest a distributed purchasing model.
Mandated and current tech stack
The only technology mandate disclosed in the 2023 FDD is an Online Consumer Ordering App. The filing does not name a specific vendor for this system, nor does it list any other mandated platforms such as a point-of-sale system, back-office software, or loyalty tools. For vendors selling complementary or replacement technology, this represents a blank slate, but one that must be validated directly with the leadership team, as no other tech stack details are public.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract, leaving the franchise’s procurement model—whether it uses designated suppliers, an approved supplier list, or an open purchasing environment—undisclosed. On the renewal side, Item 17 provides a single 10-year renewal term for franchisees in good standing, contingent on signing a new agreement that may contain materially different terms. However, the continuing royalty on renewal will not exceed the rate imposed on similarly situated renewing franchisees. With no disclosed unit growth or recent renewal activity, software contract windows are not predictably timed.
How to read the The Dolly Llama FDD
The 2023 FDD for The Dolly Llama is embedded below for full review. This document is the primary source for all the data points in this profile, filed with state franchise regulators. For vendors, the key items to scrutinize are Item 11 (the franchisor’s obligations) for any additional technology mandates not summarized here, and Item 8 for any procurement restrictions that may surface in future amendments. Given the small unit count, direct engagement with the named executives remains the most efficient path to a software sale. For a ranked target list of franchise systems matched to your software category, reach out to FranCloud.
Questions vendors ask
The Dolly Llama, answered from the filing
The 2023 FDD lists Eric Shomof (CEO) and Samuel Baroux (COO) as the principal officers. As a small, HQ-controlled system, these executives are the likely buying center for any software decisions.
The only mandated technology disclosed in the 2023 FDD is an Online Consumer Ordering App. No specific POS or operational system vendors are named in the filing.
The Dolly Llama has 6 total units in the US, according to its 2023 FDD. This includes 3 franchised and 3 company-owned locations, placing it in the very early stages of growth.
The 2023 FDD does not contain an extract for Item 8 procurement signals. The model—whether designated supplier, approved supplier, or open—is not publicly disclosed in the filing.
With an initial term of 10 years and a single 10-year renewal option, contract windows are infrequent. Given the system's small size and lack of disclosed renewal activity, no predictable window is evident from the 2023 FDD.
The 2023 FDD was filed with state franchise regulators. You can read the full document in the embedded PDF viewer below to conduct your own due diligence on the franchise system.
Source
Read the filing itself
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.