The Daily Pilates

The vendor opportunity at The Daily Pilates

For software vendors, The Daily Pilates presents a small, concentrated target. The franchise system comprises 8 total units—7 franchised and 1 company-owned—spread across just four states. The operator base is entirely single-unit owners, with 12 mapped operators running 12 located units. Georgia leads with 5 units, followed by North Carolina with 4, New Jersey with 2, and Pennsylvania with 1. The average unit volume sits at $768,537, and the royalty rate is 7.0%. While the total addressable unit count is low, the mandated technology requirements create a clear, non-discretionary opening for vendors whose products fit the required categories. The brand appears independently owned, with no parent company on file.

Who controls software purchasing

The franchisor exerts strong control over technology decisions, as evidenced by the mandated systems listed in the FDD. This points to a centralized, HQ-driven purchasing process rather than a multi-unit operator or franchisee-led model. The only executive named in the FDD is Lily Collins, listed as the registered agent for service of process. No CIO, CTO, or VP of Operations is disclosed, which is common for a system of this size. Vendors should direct their outreach to the franchisor's leadership, understanding that the ultimate decision-maker is likely the owner or a small executive team operating from the Georgia headquarters.

Mandated and current tech stack

The 2026 FDD mandates two specific technology categories: a class booking platform and point-of-sale system software. The actual vendor names for these systems are not disclosed in the filing. For a fitness concept like The Daily Pilates, the class booking platform is likely the operational backbone, handling scheduling, client management, and potentially payments. The mandated POS system suggests a standardized in-studio transaction process. Vendors offering complementary solutions—such as payroll, marketing automation, or business intelligence tools that integrate with these mandated platforms—may find an entry point, though they will need to navigate the centralized approval process.

Procurement, renewals, and timing

The FDD does not provide an extract from Item 8, leaving the formal procurement model—whether designated supplier, approved supplier, or open—undisclosed. The initial franchise agreement term is 10 years, and compliant franchisees can renew for two successive 5-year terms. These renewal windows, along with any new unit openings, represent the most likely triggers for technology evaluation or switching. With no year-over-year unit growth disclosed and a small current base, the sales cycle will depend on relationship-building with HQ and demonstrating clear ROI for a compact system.

How to read the The Daily Pilates FDD

The full 2026 Franchise Disclosure Document is available below. It contains the legal and financial disclosures filed with state franchise regulators, including the franchise agreement, fee schedule, and financial performance representations. Review Item 11 for the franchisor's obligations regarding technology, and Item 8 for any purchasing restrictions once that information becomes available. For software vendors building a ranked target list, FranCloud can help you identify systems like this one where mandated tech creates a captive, replacement-ready market.