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Mandatoryclose your Store or your Franchise Agreement is ©The Coffee Beanery, Ltd. 37 2024-2025 Franchise Disclosure Document otherwise terminated or expires, you must also close down any Facebook or other soc
HQ-led decisions
The Coffee Beanery Ltd.Coffee Beanery
Quick service restaurantSoftware purchasing at The Coffee Beanery is controlled at the headquarters level by a tight-knit executive team, including the Director of E-Commerce. The franchise currently mandates Revel POS by Revel Systems, Inc., alongside several proprietary systems. With only 28 total units, the addressable market is small, making a direct, high-level pitch to the Michigan HQ essential.
Live signals
Total units
28
27 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2024
Royalty
4%
of gross sales
Ad fund
2%
national + local
Initial fee
$15K
per unit
Investment range
$132K–$417K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
QuickBooks
Mandatoryollows: Approved Supplier described in this Chart, we recommend – but do not require – that $200 per month for point of sale System franchisees license/use (POS) and, if required, QuickBooks® Online o
Revel
eement, Section 11) As of the Issuance Date, we require the following computer and point of sale equipment: POS/Computer Hardware Software Server, 2-3 iPads as terminals, EMV Chip Revel POS Software;
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at The Coffee Beanery
The Coffee Beanery, a quick-service restaurant chain under Shaw Coffee Company, presents a compact but direct sales target for software vendors. With a total of 28 units—27 franchised and 1 company-owned—the system is small. The operator footprint confirms this concentration: only 1 mapped operator exists, located in Wisconsin, and they are not a multi-unit owner. For a vendor, this means the entire sales motion is concentrated at the headquarters in Michigan. There is no sprawling network of multi-unit franchisees to sell into; you are selling to a single parent company that controls the brand.
Who controls software purchasing
Purchasing power is centralized at the corporate level. The 2024 FDD lists a small executive team. The most relevant contact for a software pitch is Britain Butcher, the Director of E-Commerce. Kevin Shaw, the President and Director of Franchise Sales, is another critical gatekeeper for any tool that impacts franchise operations. The ultimate authority likely rests with CEO and President JoAnne Shaw and COO Laurie Shaw. Given the system's size, a conversation with any of these four individuals is a direct line to a decision.
Mandated and current tech stack
The Coffee Beanery mandates a specific set of technology for its franchisees. The point-of-sale system is Revel POS Software by Revel Systems, Inc. This is a non-negotiable, mandated system. In addition to the POS, the franchisor requires three proprietary systems: a Central Interface, a License Data Store Server, and a Menu Development tool. For a vendor, this reveals a clear tech stack. A pitch must address integration with Revel POS and the proprietary central interface, or offer a clear replacement value proposition that convinces the HQ to switch mandated systems.
Procurement, renewals, and timing
Key details for timing a sales cycle are missing from the most recent disclosure. The initial franchise term length is not disclosed in the 2024 FDD. Similarly, the Item 17 renewal conditions provide no extract, offering no signal on when franchise agreements naturally expire and trigger technology reviews. The procurement model under Item 8 is also silent, with no extract available to indicate whether the brand uses designated suppliers or an open market. This lack of data means vendors must rely on direct outreach to discover budget cycles and contract end dates.
How to read the The Coffee Beanery FDD
The 2024 Franchise Disclosure Document is your primary source for legal and operational facts. It confirms the 4.0% royalty fee and the ownership by Shaw Coffee Company. When reviewing the document, focus on Item 11 for the full list of mandated technology, which we have summarized here. Pay close attention to any amendments or attachments that might list approved vendors, as the core Item 8 text provided no procurement signal. The embedded viewer below contains the complete filing for your due diligence.
For a ranked target list of franchise systems based on tech stack and procurement signals, contact FranCloud.
Questions vendors ask
The Coffee Beanery Ltd.Coffee Beanery, answered from the filing
Key decision-makers include Britain Butcher, Director of E-Commerce, and Kevin Shaw, President and Director of Franchise Sales. The CEO, JoAnne Shaw, and COO, Laurie Shaw, are also likely involved in major operational technology decisions.
The 2024 FDD mandates Revel POS Software by Revel Systems, Inc. It also mandates proprietary systems: a Central Interface, a License Data Store Server, and a Menu Development system.
There are 28 total units, consisting of 27 franchised locations and 1 company-owned store. The operator footprint is very small, with only 1 mapped operator in Wisconsin.
The procurement model is not disclosed in the most recent FDD. The Item 8 extract does not provide a signal on designated or approved suppliers for technology or other goods.
Contract renewal windows are unclear. The initial franchise term length and Item 17 renewal conditions were not disclosed in the 2024 FDD, making it difficult to predict natural churn or renegotiation cycles.
The FDD was filed with state franchise regulators in 2024. You can review the full document using the embedded PDF viewer below to conduct your own detailed analysis.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment The Coffee Beanery Ltd.Coffee Beanery files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit2
Top states by locations
| WI | 2 |
|---|
Ownership
The portfolio behind The Coffee Beanery Ltd.Coffee Beanery
unknown of shaw coffee.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.