ABC
Mandatorywe require the ABC point-of-sale (POS) system
HQ-led decisions
The Camp
FitnessSoftware purchasing at The Camp is controlled at the headquarters level by its founders, Alejandra Font and Dr. Sam Bakhtiar. The franchise mandates three specific technology systems—ABC, Camp On Demand, and GymSales—across its network. With 73 total units and an average unit volume of $464,777, the addressable market for a vendor is concentrated but clearly defined by these tech mandates.
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Camp On Demand
Mandatoryon the Camp On Demand app
GymSales
Mandatorywe require the GymSales system for sales leads
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
73
69 franchised
Unit growth YoY
-9.211%
vs prior filing
AUV
$465K
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
2.5%
national + local
Initial fee
$50K
per unit
Investment range
$312K–$419K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at The Camp
The Camp operates 73 total units, 69 of which are franchised, with an average unit volume of $464,777. The brand is shrinking, with a year-over-year unit decline of -9.2%. For a software vendor, this signals a consolidating account base where proving ROI is critical. The addressable market is small but tightly controlled: all 9 mapped operators are single-unit owners, meaning no multi-unit franchisees complicate the sales process. The top states are California (6 units), Texas (2), and Ohio (1).
Who controls software purchasing
Purchasing authority sits with the founders. The FDD lists Alejandra Font and Dr. Sam Bakhtiar as the sole executives. With no parent company on file and a lean operator footprint, a vendor's pitch must resonate directly with this duo. There is no CIO or VP of Technology disclosed, so the buyer persona is the founder-operator. The decision-making level is definitively HQ, given the mandated technology stack.
Mandated and current tech stack
The FDD mandates three systems: ABC, Camp On Demand, and GymSales. These are not optional; every franchisee must use them. This creates both a barrier and an opportunity. Displacing a mandated vendor requires a compelling event at the franchisor level. Integrating with or augmenting these systems is a more viable near-term strategy. The specific functions of ABC and Camp On Demand are not detailed in the FDD extract, but GymSales is a known fitness sales management tool.
Procurement, renewals, and timing
Procurement rules under Item 8 are not disclosed in the available data. Without knowing if The Camp uses a designated supplier model or allows approved alternatives, vendors must assume a closed, HQ-driven process. The initial franchise term is 10 years, with a 5-year renewal requiring 6-12 months' notice. The renewal conditions are strict: no defaults, compliance with all agreements, and a requirement to modernize the center and equipment. This modernization clause is a potential trigger for new technology evaluation. Given the recent unit losses, the franchisor may be focused on stabilizing operations before overhauling tech.
How to read the The Camp FDD
The 2026 Franchise Disclosure Document is the definitive source for understanding The Camp's technology mandates, financial performance, and contractual obligations. Item 11 details the mandated systems—ABC, Camp On Demand, and GymSales—while Item 19 provides the $464,777 AUV figure. The executive team listed in Item 1 confirms the concentrated buying center. Review the embedded PDF below to analyze the full legal text, including the general release required at renewal. For a ranked target list of franchise brands aligned with your software, talk to FranCloud.
Questions vendors ask
The Camp, answered from the filing
The founders, Alejandra Font and Dr. Sam Bakhtiar, are the key decision-makers listed in the FDD. As the brand has no parent company and a small executive footprint, purchasing authority likely rests directly with them.
The FDD mandates three systems: ABC, Camp On Demand, and GymSales. These are required for all franchisees, covering operational and sales functions.
There are 73 total units: 69 franchised and 4 company-owned. The brand experienced a -9.2% unit decline year-over-year, with a footprint concentrated in California, Texas, and Ohio.
Procurement details are not disclosed in the most recent FDD. The Item 8 signal was not available, so the designated versus approved supplier model remains unclear.
Renewal terms are 5 years, requiring 6-12 months' notice. With a 10-year initial term and recent unit contraction, watch for renewal cycles tied to the original opening dates of the 69 franchised locations.
The FDD was filed with state franchise regulators in 2026. You can review the full document in the embedded PDF viewer below to analyze Item 11 technology mandates and Item 19 financial performance directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment The Camp files a new annual FDD — usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
9 operators run 9 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit9
Top states by locations
| CA | 6 |
|---|---|
| TX | 2 |
| OH | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.