Tay Ho Restaurants

The vendor opportunity at Tay Ho Restaurants

Tay Ho Restaurants is a quick-service restaurant concept headquartered in California with a total footprint of just 6 units — 5 franchised and 2 company-owned. For software vendors, the addressable market is exceptionally small and geographically concentrated: all 6 locations operate in California, and every franchised operator is a single-unit owner. No multi-unit operators exist in the system. The brand does not disclose average unit volume in its 2025 FDD, and year-over-year unit growth is not reported. Royalties run at 3.5% of gross sales, with an initial franchise term of 10 years.

This is not a high-volume target for most SaaS vendors. However, the presence of mandated technology and a lean HQ leadership team means the sales cycle, if one exists, will be short and direct. The entire buying center likely consists of two people.

Who controls software purchasing

The 2025 FDD lists two executives in Item 1: Jayce Yenson, Chief Executive Officer, and James Pham, Chief Operating Officer. No parent company is on file — Tay Ho Restaurants appears independently owned. With no CIO, CTO, or VP of IT named, and no multi-unit franchisee layer to navigate, software purchasing decisions almost certainly route through Yenson and Pham. A vendor pitching this brand should expect a conversation with one or both of these individuals. There is no indication of a formal IT steering committee or procurement department.

Mandated and current tech stack

Tay Ho Restaurants mandates three technology systems, as disclosed in the 2025 FDD. The point-of-sale system is Toast by Toast, Inc. Customer engagement and loyalty run through Incentivio. The brand also requires franchisees to use the proprietary Tay Ho app. These mandates are rare for a system of this size and suggest that HQ maintains tight operational control over the tech environment. Any vendor selling adjacent or replacement software — whether in back-of-house, HR, inventory, or delivery aggregation — must account for these existing integrations and the likelihood that the CEO and COO personally approve all tech stack changes.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 extract, so the brand’s procurement model — whether designated supplier, approved supplier, or open — is not publicly known. Vendors should anticipate a closed or tightly controlled procurement environment given the mandated tech stack. On renewals, Item 17 provides a clear signal: franchisees seeking a 10-year renewal must, at the franchisor’s request, renovate or modernize their restaurant to comply with then-current standards for a new Tay Ho Restaurant. This modernization clause creates a natural trigger point for technology evaluation and replacement. Franchisees must also sign the then-current form of Franchise Agreement, which may contain materially different terms, and satisfy then-current training requirements. With no recent unit growth data and a small base, contract windows will be infrequent and likely tied to individual franchisee renewal cycles or new unit openings.

How to read the Tay Ho Restaurants FDD

The full 2025 Franchise Disclosure Document is embedded below. This is the primary source for verifying the unit count, executive roster, mandated vendors, renewal conditions, and royalty structure cited throughout this page. For software vendors, the most actionable sections are Item 1 (executives), Item 11 (mandated systems), and Item 17 (renewal triggers). The absence of an Item 8 extract means you will need to ask directly about procurement rules during any discovery conversation. If you are building a ranked target list of franchise systems for your SaaS product, FranCloud can help you prioritize based on tech mandates, decision-maker concentration, and renewal timing signals.