FacebookMeta
ain a consistent image and message and to protect the Tay Ho Marks and Tay Ho System, you must not participate or market through the use of social technology, social media such as Facebook, Instagram,
From the filings
HQ-led decisions
Tay Ho Restaurants
Quick service restaurantSoftware purchasing at Tay Ho Restaurants is controlled at the headquarters level by CEO Jayce Yenson and COO James Pham. The chain currently mandates the use of Facebook, Instagram, Pinterest, and Twitter, and also uses Incentivio. With only 6 total locations, the addressable market is small but offers a direct line to the top.
For software vendors selling into US franchise brands.
Live signals
Total units
6
5 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2025
Royalty
3.5%
of gross sales
Ad fund
1%
national + local
Initial fee
$30K
per unit
Investment range
$336K–$715K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
4.5%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
IncentivioIncentivio
t (Santa Ana, COGS 4 0 CA), your Franchised Location or Virtual Communications Platform Company-Owned Restaurant (Santa Ana, Marketing 4 0 CA), your Franchised Location or Virtual Incentivio Training
InstagramMeta
istent image and message and to protect the Tay Ho Marks and Tay Ho System, you must not participate or market through the use of social technology, social media such as Facebook, Instagram, Pinterest
PinterestPinterest
e and message and to protect the Tay Ho Marks and Tay Ho System, you must not participate or market through the use of social technology, social media such as Facebook, Instagram, Pinterest and Twitte
ToastToast
tem”) including installation. Your costs may vary. You must use the same POS System and software as the Company-Owned Restaurants. The Company-Owned Restaurants currently uses the Toast POS System. We
TwitterX
and to protect the Tay Ho Marks and Tay Ho System, you must not participate or market through the use of social technology, social media such as Facebook, Instagram, Pinterest and Twitter, social netw
Franchisor behaviours
What the franchisor requires
28 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 1 question the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Further: 12.2.1 Within ten (10) days following the end of each month during the Term, or at any other interval that Franchisor may establish, Franchisee shall submit a Gross Sales report signed by Franchisee, in the form and manner prescribed by Franchisor, reporting all Gross Sales for the preceding month, together…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We and our affiliates may be Approved Suppliers or the sole Approved Supplier.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may update our list of Approved Suppliers from time to time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We have no franchisees as of the issuance date of this Disclosure Document, so we have not derived revenue from franchisees’ purchases or leases of required products or services from us, but we may do so in the future.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
Franchisor or its Affiliates may receive rebates or allowances from certain Approved Suppliers on purchases of Tay Ho Branded Products, Tay Ho Proprietary Products and Non-Proprietary Products made by Franchisee and other Tay Ho Franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
80Item 8
Approximately 90% of your start-up expenses and 80% of your ongoing expenses, other than fees disclosed in Items 5 and 6, will be for purchases from Approved Suppliers or purchases according to our specifications.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay us a fee not to exceed the actual cost of the inspection and the testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to procure any items from a supplier other than us or an Approved Supplier, you must obtain our approval in the manner described in Section 8.2 of the Franchise Agreement.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisor shall have the option, exercisable by written notice within thirty (30) days after the cancellation, termination or expiration of this Agreement, to take an assignment of all Electronic Communications and Media for the Franchised Restaurant.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee shall at all times be compliant with (i) the NACHA ACH Security Framework; (ii) the Payment Rules; (iii) Applicable Law regarding data privacy, data security and security breaches; and (iv) Franchisor’s security policies and guidelines, all as may be adopted and/or amended from time to time (collectively…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor’s authorized representatives shall have the right, but not the obligation, from time to time, to enter the Franchised Restaurant during business hours, to examine the Franchised Restaurant, to confer with Franchisee’s supervisorial or managerial personnel, inspect and check operations, food, beverages…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor reserves the right to modify the Manuals from time to time to reflect 2024 TAY HO FRANCHISE FDD FRANCHISE AGREEMENT 16 changes that it may implement, in mandatory and recommended specifications, standards and operating procedures of the Tay Ho System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You may not open your Tay Ho Restaurant at the Franchised Location for business until you have received our written authorization, which may be subject to our satisfactory inspection of the Tay Ho Restaurant at the Franchised Location.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
You must, during the period beginning 30 days before the scheduled opening of your Tay Ho Restaurant and continuing for 15 days after your Tay Ho Restaurant opens for business, spend $10,000 - $15,000 to conduct grand opening marketing and promotion for your Tay Ho Restaurant.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
you must spend at least 1% of your Gross Sales each calendar quarter on local advertising and promotion of your Tay Ho Restaurant.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee shall fully participate in all guest loyalty or frequent customer programs now or in the future adopted or approved by Franchisor.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we create a Cooperative Advertising Program for a defined coverage area (a “Advertising Coverage Area”) in which your Tay Ho Restaurant is located, you (and, if we or an affiliate own a Tay Ho Restaurant in the Advertising Coverage Area, then we and/or our affiliate), must become a subscriber and member of the…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
All “Tay Ho Branded Products”, “Tay Ho Proprietary Products” and “Non-Proprietary Products” designated by us for use and sale at or from the Franchised Restaurant must be purchased from Approved Suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
All “Tay Ho Branded Products”, “Tay Ho Proprietary Products” and “Non-Proprietary Products” designated by us for use and sale at or from the Franchised Restaurant must be purchased from Approved Suppliers.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
“Payment Processors” means all credit card, debit card and/or ACH processors whose services Franchisor may require Franchisee to utilize, as well as payment gateway service providers.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee shall pay the Initial Franchise Fee, Continuing Royalty Fees, Technology Fees and Advertising Fund Fees to Franchisor from Franchisee’s bank account by electronic funds transfer (“EFT”) or other automatic payment mechanism that Franchisor may designate.
Must the franchisee participate in a gift card program?
YesItem 8
You must participate in all gift certificate and/or gift card administration programs as we may designated from time to time.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall cause all employees, while working in the Franchised Restaurant, to wear uniforms of the color, design and other specifications that Franchisor may designate from time to time and to present a neat and clean appearance.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase, use and maintain a computerized point of sale cash collection system (including a POS System network router, computer, cameras and DVR, back office computer and printer and other related hardware and software) for the Tay Ho Restaurant as specified in the Manuals or by us in writing (the “POS…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
The POS System shall be electronically linked to Franchisor, and Franchisee shall allow Franchisor to poll the POS System on a daily or other basis at the times and in the manner established by Franchisor, with or without notice, and to retrieve transaction information including sales, menu mix, usage, and other…
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall fully participate in all guest loyalty or frequent customer programs now or in the future adopted or approved by Franchisor.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
If we provide you with any Post-Opening Additional Training Programs, you must pay us our then-current daily fee each of our representatives that provides the Post- Opening Additional Training Programs to defray our direct costs of providing the Post-Opening Additional Training Programs.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Your Principal Owner and each Restaurant Manager must attend the Annual Franchisee Conference.
The filing answers no to 5 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Tay Ho Restaurants
Tay Ho Restaurants is a quick-service concept headquartered in California with 6 total locations—5 franchised and 2 company-owned, all in the Golden State. The chain is independently owned, with no parent company on file. Average unit volume (AUV) is not disclosed in the 2025 FDD, but the royalty rate is 3.5% and the initial franchise term is 10 years. Year-over-year unit growth is not reported, and the operator footprint consists entirely of single-unit franchisees (5 operators, all in the 1-unit band). The addressable market for software vendors is just 6 units, but the small size means a concentrated sales effort can reach every location through a single headquarters contact.
Who controls software purchasing
Decision-making authority sits at the top. The FDD lists Jayce Yenson as Chief Executive Officer and James Pham as Chief Operating Officer. There is no CIO, CTO, or dedicated IT role disclosed, so software vendors should target these two executives directly. The absence of a multi-unit operator base reinforces that all technology decisions flow from HQ. With no multi-unit franchisees to influence purchasing, the CEO and COO are the sole gatekeepers for any new software adoption.
Mandated and current tech stack
Tay Ho Restaurants mandates that franchisees use specific social media platforms: Facebook, Instagram, Pinterest, and Twitter. This suggests a marketing-driven tech approach, with the brand emphasizing digital presence over operational software. The FDD also mentions Incentivio, a customer engagement and loyalty platform, as a technology in use; it is not specified as mandated but is likely recommended or centrally deployed. Notably, no point-of-sale (POS) system or other operational software is mandated, leaving a potential opening for vendors in POS, inventory, scheduling, or online ordering. The tech landscape is lean, and any vendor can position themselves as a complement to the existing social media and Incentivio stack.
Procurement, renewals, and timing
Item 8 of the FDD—which typically outlines designated supplier programs—yields no extract, meaning the franchisor has not disclosed any centralized procurement requirements. This implies an open procurement model, where franchisees may have autonomy to choose suppliers unless directed otherwise. However, with HQ controlling the tech mandate, any software pitch should still clear the executive team. The franchise agreement's renewal terms (Item 17) require a franchisee to sign the then-current form of agreement, which may include materially different terms, and to meet conditions like renovations, training, and a release. The initial term is 10 years, and renewal terms are also 10 years. For software vendors, contract windows are not tied to a predictable renewal cycle given the small, static system, so adopt a direct, relationship-based sales approach.
How to read the Tay Ho Restaurants FDD
The 2025 FDD is the primary source of all the information above. It contains the franchisor's legal disclosures, including the franchise agreement, financial performance representations (none disclosed), and the list of current and former franchisees. The embedded PDF viewer below allows you to explore the full document. Key sections for software vendors include Item 1 (executives), Item 11 (mandated technology), Item 8 (procurement restrictions), and Item 17 (renewal and transfer conditions). The FDD is filed with state franchise regulators and is updated annually; the 2025 edition reflects the most current data available.
For a ranked list of franchise brands that match your software category, including those with open tech gaps like Tay Ho Restaurants, reach out to FranCloud.
Questions vendors ask
Tay Ho Restaurants, answered from the filing
The CEO, Jayce Yenson, and COO, James Pham, are the key decision-makers, as listed in the FDD. No dedicated IT buyer is disclosed.
The FDD mandates the use of Facebook, Instagram, Pinterest, and Twitter, indicating a social media-centric tech stack. Incentivio is also used, likely for customer engagement, but no POS mandate is disclosed.
6 total locations, including 5 franchised and 2 company-owned units, all located in California.
The FDD does not include an Item 8 procurement signal, so it's unclear if there is a designated supplier program. Franchisees likely have some autonomy unless specified.
With a 10-year initial term and renewal conditions that require signing a new agreement, contract windows may align with renewals. However, given the small size, decision-making is likely ad-hoc.
The 2025 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Tay Ho Restaurants files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
5 operators run 5 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit5
Top states by locations
| CA | 5 |
|---|
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.