SureStay Collection

The vendor opportunity at SureStay Collection

SureStay Collection operates 16 franchised lodging units, with a footprint concentrated in Wisconsin. The brand’s 2026 FDD shows no company-owned locations, meaning all 16 units are under franchise agreements. For software vendors, this represents a compact but direct addressable market where a single corporate-level decision can influence the entire system.

Average unit volume (AUV) and royalty percentages are not disclosed in the most recent FDD. The initial franchise term is 15 years, with automatic renewal for successive 15-year terms unless one party provides written notice at least six months before the end of the then-current term. This long-term structure means technology decisions are likely made with a multi-year horizon, and vendors should time outreach around renewal windows.

Who controls software purchasing

The 2026 FDD lists five Directors as the brand’s executive leadership: Rebecca Driggs, Stephen Wahrlich, Viral Patel, Rajesh Patel, and Santosh Khanjee. No additional C-suite titles such as CIO or CTO are disclosed. In a system of this size, these Directors likely serve as the primary buying center for software and technology procurement. Vendors should direct initial pitches to this group, as there is no indication of multi-unit operator autonomy in purchasing.

Mandated and current tech stack

SureStay Collection mandates two systems across its network: AutoClerk Atlas PMS for property management and GMS. The FDD does not specify additional mandated platforms for POS, accounting, or revenue management. Vendors offering integrations with AutoClerk Atlas or GMS, or solutions that fill gaps in the current stack, may find an opening. Because the brand is small and independently owned—no parent company is on file—there is no broader enterprise tech stack to navigate.

Procurement, renewals, and timing

Item 8 of the 2026 FDD contains no extract regarding procurement or supplier requirements. This means the brand’s procurement model—whether designated supplier, approved supplier list, or open—is not publicly disclosed. Vendors should clarify this directly during discovery conversations.

Renewal terms are clearly defined in Item 17: the 15-year initial term renews automatically for successive 15-year periods unless a non-renewal notice is given six months before expiration. This creates predictable, long-cycle windows for technology evaluation. With no year-over-year unit growth data available, the system appears stable, and any new technology adoption would likely occur at the point of renewal or when a clear operational need arises.

How to read the SureStay Collection FDD

The SureStay Collection Franchise Disclosure Document is filed with state franchise regulators and dated 2026. It contains the legal and operational disclosures required under the FTC Franchise Rule, including the executive roster, mandated technology, and renewal terms cited here. An embedded PDF viewer below provides full access to the document for vendor due diligence.

For software vendors building a ranked target list of franchise systems, FranCloud surfaces the procurement signals, tech mandates, and decision-maker details that matter most.