Headquarters picks the loyalty program
The filing makes headquarters the decision point for loyalty, not the owners.
Franchise agreement · 2026 filingFrom the filings · Lodging
SureStay by Best Western franchise
218 locations. Headquarters picks the loyalty program.
Total investment
$5.35M to $8.27M
Item 7
Locations
218
Item 20
See your fit for this brand
For software vendors selling into US franchise brands.
Fees and terms
What a franchisee signs up for
Initial fee
$35K
Item 5 · per location
Royalty
4%
Item 6 · full terms unconfirmed
Ad fund
4%
Item 6 · percentage component
Term
15 years
Item 17
Franchised
100%
Item 20 · 218 of 218
For vendors
What decides a sale into SureStay by Best Western
Suppliers come from an approved list
Owners buy from approved suppliers, and a new supplier needs headquarters' approval first.
Item 8 · 2026 filingMostly single-location owners
About 1 in 253 owners runs more than one location.
Item 20 · 2026 filingThe account brief
The rest of the filing, read for your product
We keep the detail off this page. Tell us what you sell, and an analyst sends the full brief for SureStay by Best Western, with the clauses that matter to you.
- All 2 systems the filing namesWhich are required and which are only mentioned, with the clause text
- Who decides at headquartersThe technology, operations and finance leads, by role and name
- The owner map253 owners by state, and the 1 who run several locations
- 17 requirements the filing setsEach with the franchisor's own sentence
Source
Read the filing itself
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
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Answered from the filing
SureStay by Best Western franchise questions
How much does a SureStay by Best Western franchise cost?
The 2026 FDD puts the total investment at $5,354,975 to $8,265,975, including a $35,000 initial fee.
How many SureStay by Best Western locations are there?
The 2026 FDD lists 218 locations, 218 of them franchised and 0 run by the company.
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Tell me when SureStay by Best Western refiles
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.